Blog

Many ad networks, including ExoClick, offer retargeting or behavioural targeting, but what exactly is it? How does it work? What are the differences between positive, negative and personalized retargeting? How can you maximize the effectiveness of your retargeting campaigns? Read on... What is retargeting? Retargeting enables you to target specific users who have already shown some interest in your product or brand via one of your digital ads. It is... Read More

Barcelona, Spain. September 4, 2014: ExoClick, the innovative ad network for the entertainment market, today announced that the company has expanded its mobile carrier targeting in India, Indonesia and Malaysia. ExoClick's ad network platform now allows advertisers to target more mobile devices via the following carriers: India - Airtel, Tata, Vodafone, Idea Indonesia - XL Malaysia - Maxis ExoClick's Global Sales Director Richard Cottrell commented, “Asia is a key emerging... Read More

Barcelona, Spain. September 3, 2014: ExoClick, the innovative ad network for the entertainment market, today announced that the company will be attending the digital marketing conference Dmexco, to be held in Cologne from 10 – 11 September 2014. Dmexco is Europe’s leading digital marketing event targeting professionals from mainstream sectors including creative agencies, media buyers, consumer goods/electronics, FMCGs, tourism and the automotive industries. The event features 800 exhibitors, 450+ top... Read More

Barcelona, Spain. 25 August 2014: ExoClick, the world’s #1 ad network for the entertainment market, is pleased to announce that the company is a Platinum sponsor at the 10th Webmaster Access show to be held in Amsterdam, 19-22 September 2014. ExoClick CEO and founder, Benjamin Fonzé, commented, “Webmaster Access is a fantastic event for networking and deal brokering and we are very proud to be one of the sponsors as... Read More

Whether it's online or for mobile, banner advertising is an effective way to promote products and services, but many advertisers make mistakes by launching a campaign without working out their strategy first. The following 5 tips are designed as a useful checklist to ensure you have an effective campaign before running your ads on an ad network like ExoClick. 1. A wider audience Reaching the right target audience with your... Read More

Google's Webmaster Central Blog announced that the search engine giant would start using HTTPS as a ranking signal. What does this mean? Basically Google is going to reward websites that offer users a browsing experience that is safe from the prying eyes of third parties. Traditionally HTTPS is used on e-commerce websites and online banking sites, sites where users are required to enter a username and password to login to... Read More

Barcelona, Spain August 11, 2014: ExoClick, the world’s #1 ad network for the entertainment market has welcomed Google's news regarding the implementation of using the more secure HTTPS as a ranking signal. ExoClick has been encouraging the use of HTTPS since early 2014 and in March the company introduced an important platform upgrade to allow advertising to be served in full HTTPS by generating HTTPS ad tags. The upgrade was... Read More

Real Time Bidding (RTB) was first introduced to the online ad industry back in 2009. The aim was to create a more targeted way to advertise digital display ads (CPC, CPM). Advertisers are asked to bid for certain premium ad inventories supplied by publishers via ad networks, who act like a kind of stock exchange. Various advertisers offer different prices for the ad spots and the highest bid wins the... Read More

A feature in the UK's Guardian newspaper recently predicted that UK mobile advertising will overtake the multi-billion pound newspaper and magazine market next year, and surpass TV ad spend by hitting £4.5bn in 2016. Smartphone adoption is growing each day, tablet sales are about to outstrip PC sales, devices are becoming even more powerful and the introduction of 4G for faster mobile internet connections means that the whole world is going... Read More

ExoClick' s proprietary ad network platform offers several different ad formats and each one can be exploited to reach your target market. In this ExoClick blog post we are going to take a look in more detail at the 'interstitial' to see how you can increase click thru rates using interstitials for your ad campaigns. What is an interstitial? It is a pop up or a full page ad that loads... Read More