Market research

  • US digital ad revenues grow 20 percent in 2015

    US_map

    The digital ad industry continued continues to grow in double-digits each year according to a new report from the Interactive Advertising Bureau (IAB.) The report showed that online ad revenues in the United States topped $59.6 billion in 2015, which is up 20 percent compared to 2014 and the report states that this is an all-time high. Much of this growth is due to mobile, which increased 66 percent to... Read More

  • By 2017 mobile ad spend to account for 44% of all digital ad spend

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    Mobile marketing intelligence company Warc has released new research which found that mobile ad spend reached $48bn globally in 2015, making up 30% of all internet ad spend. The research found unsurprisingly, that mobile ad spend has been doubling over the last two years, and by 2017 it is expected to account for 44% of all online ad spend reaching a massive $90bn. Warp found that desktop spending has stagnated... Read More

  • Ofcom’s latest report examines the UK smartphone market…

    uk-smart-phones

    UK Smartphones are the most popular device for getting online for the first time in the UK, according to industry monitor Ofcom. Ofcom's 2015 Communications Data Report found that 34% of adults use their smartphone within five minutes of waking up, with this figure rising to 49% of young adults in the 18-24 year old age group. Two-thirds of UK adults now have a smartphone, a significant rise from 39%... Read More

  • 5 mobile facts that advertisers can’t ignore

    5 mobile facts2

    Digital advertising continues to rise exponentially and the biggest ad dollar driver is mobile. Here are 5 facts and trends gathered from consumer data that every mobile advertiser should know.  Click on the links to go to the data/surveys. 1. Bigger than they thought Back in 2011 ComScore predicted that US mobile ad spend in 2014 would be $2.5 billion, they were wrong! eMarketeer showed that mobile ad spend in... Read More

  • Infographic: E-commerce Buying Habits

    E-COMMERCE-BUYING-HABITS

    This fascinating infographic taken from a survey by VWO looks at US e-commerce buying habits. Here are some interesting stats: 54% of shoppers say they will purchase the products left in their cart if they are offered to them again at a discount price. 25% are willing to spend more in order to qualify for free shipping. 40% of of online shoppers have a shopping app installed on their mobile... Read More

  • Business: ExoClick expands into the Russian market

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    ExoClick has been expanding its reach into the Russian market and is now a leading force for Russian channels who want to reach an international market and for foreign advertisers wanting to monetise the Russian market. ExoClick's Russian team attended two important online industry shows in Moscow, Russia 3 – 4 October 2014: the Russian Affiliate Congress and Expo (RACE) and the iDate Expo. RACE is an affiliate marketing event... Read More

  • Mobile: 6 reasons why you should be advertising on mobile…

    Mobile-world

    A feature in the UK's Guardian newspaper recently predicted that UK mobile advertising will overtake the multi-billion pound newspaper and magazine market next year, and surpass TV ad spend by hitting £4.5bn in 2016. Smartphone adoption is growing each day, tablet sales are about to outstrip PC sales, devices are becoming even more powerful and the introduction of 4G for faster mobile internet connections means that the whole world is going... Read More

  • Infographic: The Rise of Mobile Search

    The rise of mobile search

    Where do people use their mobiles for search? Check out this useful infographic... Read More