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Cost Per Mille (CPM) is a pricing model in digital advertising where Advertisers pay a set amount for every 1,000 times their ad is displayed (an impression) on a webpage. The "Mille" comes from the Latin word for "thousand" and is a highly effective way for advertisers to make an impression. If you are a Publisher wondering how to increase revenues with eCPMs on your platform, read on for our... Read More

Ready to take your ExoClick campaigns to the next level? We're thrilled to announce that experienced Advertisers can now increase their knowledge with the ExoClick Academy’s Advertising Advanced Course. This course is best for Advertisers who have completed the Beginner and Intermediate courses with the ExoClick Academy. If you are an experienced Advertiser with ExoClick and you are looking to perfect your strategies and maximize your ROI on the ExoClick... Read More

ExoClick’s Keyword Targeting feature allows Advertisers to target ad zones that align with their campaign’s vertical through keyword associations, ensuring that their ads are displayed on websites/webpages that feature relevant content. If you would like to see the effect of Keyword Targeting, check out this Advertiser Case study, which puts Keyword Targeting to the test. In this article, we will dive into some of our Account Manager tips for using... Read More

Native ads are an excellent way for you to seamlessly integrate your offer into a website's design. Compared to Banner ads, which often lead to ad blindness, Native ads allow users to engage with your advertisement more effectively. Recently, our Native ad format has improved even further. Before, you were limited to a 300x300px image size; now you can upload your creatives in a variety of sizes, and ExoClick's system... Read More

ExoClick’s Keyword Targeting feature allows VOD Advertisers to target ad zones that align with their campaign’s vertical through keyword associations, ensuring that their ads are displayed on websites/webpages that feature relevant content. To show you this tool’s effectiveness, here is an Advertiser Case Study on how to convert VOD offers with Keyword Targeting.  Our client’s strategy was to use: Branding Keywords and Category-Related Product Keywords to reach his CPA goal... Read More

Native Video Thumbs are one of ExoClick’s latest innovations. This new video creative for the Native ad format helps Advertisers create more engaging dynamic creatives which still blend with the website’s look & feel, leading to higher CTRs, thus increasing conversions and reducing the overall campaign costs. To test out the benefits of Native ads with video, we will explore Native video versus static thumbnails: are Video Native ads more... Read More

If you are an Advertiser in the iGaming vertical, now is a great time for you to start looking to Tier 3 GEOs in Asia like the Philippines, Singapore, Thailand, and Vietnam, for your offers. Asia is home to over half of the world's population, which gives Advertisers a huge opportunity for brand growth and access to a diverse consumer base. So, read on to learn about the iGaming Market... Read More

Are you an Advertiser looking to make an impact on your Native ad zones? Well, incorporating Native Video Thumbnails can help you do that. In this article, we will look at AI tools to animate Native Video Thumbnails. So you can start creating short video loops or GIFs without a videographer! What are Native Video Thumbnails? Traditional Native thumbnails are the images displayed in Native ads. Instead, Native Video Thumbnails... Read More

AI is becoming more important in everyone's lives, especially the use of personified chatbots. One of the largest consumer growth areas are AI Dating platforms which have gained significant popularity among end users worldwide. In 2023, the global AI dating market was valued at $2.8 billion, and is expected to reach a milestone of $9.5 billion by 2028. Are you a Product Owner wanting to promote your AI Dating offers... Read More

According to Statista, online Dating revenues are projected to reach $3.17bn in 2025, with an annual growth rate (CAGR 2025-2029) of 2.14%. The projected market volume is $3.45bn by 2029, with the number of users expected to amount to 462.5m. Are you a Product Owner profiting from this auspicious market and managing user acquisition campaigns? Discover why become a Members Area Publisher as a Dating Product Owner, and tart enhancing... Read More