Blog
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Case study: How 3 publishers increased earnings with our in-line popunder code
Ada Llorca — Head of Publishing
November 21, 2019 — Ad blocking, Case study, Editores, Formatos de anuncios
Ad blocking continues to negatively affect publisher revenues, ExoClick provides a free solution to publisher clients called Neverblock which circumvents ad blockers and still shows publishers ads. But we also have a second option that Publishers can try based around forcing popunders to show even if the end user is using an adblocker. It’s called our in-line popunder code and is very easy to implement in the <body> tags on... Read More
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Automation is here, don’t get left behind!
Giles Hirst — Head of Communication
November 6, 2019 — Affiliates, Anunciantes, Automation, Bidder, Business intelligence, Funcionalidades de la plataforma
In the age of data driven decision making, automation is becoming more and more important in the ad tech world. Why spend your valuable time reading and analyzing tons of data to make advertising decisions? Instead, advertisers are using automation tools to increase engagement, ROI and profits without the need for endless hours of building and managing online campaigns. ExoClick provides a range of automation tools, it’s like having a... Read More
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Native advertising: Tips to get creative
Giles Hirst — Head of Communication
November 4, 2019 — Anunciantes, Consejos, Formatos de anuncios, Native
Native advertising is paid advertising where the ad matches the look and feel of the editorial content of a website. You can get really creative because getting a higher CTR for Native ads is all about psychology in order to create meaningful engagement from a potential customer who is viewing the website where your ad is placed. Think of it as content marketing. Once a user clicks on your Native... Read More
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Push Notifications: Why is subscriber lifetime so important?
Giles Hirst — Head of Communication
October 30, 2019 — Business intelligence, Case study, Editores, Formatos de anuncios, Push Notifications
When a subscriber opts in to receiving Push Notifications from your website you want the user to stay opted in for as long as possible. Subscribers can decide to block your Push Notifications at any time, so you need an ad network that will ensure that the notifications your subscriber gets are useful to him and that he doesn’t get annoyed by receiving too many. The longer the subscribers stay... Read More
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Video slider advertiser tips
Giles Hirst — Head of Communication
October 30, 2019 — Affiliates, Anunciantes, Consejos, Formatos de anuncios, Video
Our culture is driven by the fast consumption of short video content and consumers have become totally accustomed to seeing videos on all their devices from various sources. Hence we have the Video Slider ad format! The Video Slider is a pretty compelling ad format, because it slides in from the bottom right of the page, giving you plenty of eyeball time from potential buyers of the offer you are... Read More
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Native advertising tips for higher conversions
Giles Hirst — Head of Communication
October 28, 2019 — Affiliates, Anunciantes, Business intelligence, Consejos, Native, Targeting
Benefits of ExoClick’s Native ads We serve very high volumes of the Native ad format, it is ExoClick’s second highest used ad format and we serve over 50 billion of them every month. This is because the majority of our top publishers have Native ad zones implemented on their websites. Native ads are also cheaper to bid for than ordinary banner formats, plus ExoClick’s platform has lots of great tools... Read More
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Advertiser tips to convert Manga and Anime users
Giles Hirst — Head of Communication
October 22, 2019 — Affiliates, Anunciantes, Consejos, Dating, Formatos de anuncios, Games, Manga & Anime, Móvil, Native, Video
Have you tested our recently added Manga and Anime category yet? This is a great source of traffic for advertisers and in this blog post we will give you some tips on how to convert this high quality traffic source. Source: https://www.similarweb.com/ Verticals This segment is ideal if you have offers that appeal to both a male and female audience aged 18-35 year old. Manga and Anime websites accept SFW... Read More
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Publishers! How to increase your Native advertising traffic value
Giles Hirst — Head of Communication
October 21, 2019 — Business intelligence, Consejos, Editores, Formatos de anuncios, Native, Sin categorizar
By helping advertisers increase their CTR ratio your traffic becomes more valuable to them, which means they will pay a higher price for your ad zones. I’m talking specifically about Native advertising, and in this blog post I will explain one way you can optimise your Native ad zones. A Native ad consists of an image, a title and description. In your admin panel, when you are setting up a... Read More
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9 reasons why advertisers should use ExoClick’s Push Notifications
Giles Hirst — Head of Communication
October 14, 2019 — Ad blocking, Anunciantes, Bidder, Business intelligence, Consejos, Formatos de anuncios, Móvil, Push Notifications, Sin categorizar, Web
The Push Notification ad format has been around for a couple of years now, during this time they have proved to be an effective communication tool by advertisers to drive clicks and conversions. But what is it that makes this ad format such a winning formula on ExoClick’s ad network? 1. Reach millions of opted in users This traffic source is extremely high quality, all of our Push Notification... Read More
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Advertisers! Admin Panel v2 overview
Giles Hirst — Head of Communication
October 9, 2019 — Anunciantes, Bidder, Consejos, Funcionalidades de la plataforma, Sin categorizar, Tutorial
All ExoClick clients have had access to the Beta version of ExoClick’s v2 Admin Panel for a few months now in order to try and test it out. In the meantime we have been fine tuning the platform to ensure that it brings our clients the best ExoClick experience. Now v2 is the default Admin Panel and it is fully responsive and works on Desktop, Mobile and Tablet. If you... Read More