• New regional targeting features

    ExoClick has added some more in depth targeting, which now allows you to not just target countries, but also regions inside those countries, so you can directly target New York for example. This is a highly useful feature for advertisers for localised campaigns, such as dating or regional special offers/discounts, etc How to target by region In the admin panel under New Campaign > General Targeting, when creating/editing a campaign,... Read More

  • ExoClick kicks off September with three key trade shows

    Team ExoClick has a busy month in September, we will be attending trade shows in Amsterdam, Cologne and Prague! Meet with us and find out about our new Ad Exchange, RTB Programmatic, Native advertising, Membership site traffic and more! Here is a run down of our trade show agenda and which of our team is attending each show.     Our team touches down in The Netherlands for Webmaster Access.... Read More

  • New targeting features for advertisers in our admin panel

    Check out these new targeting features. More choices in the 'Network Selection' When creating or editing a campaign, under tab 4 – ‘Site Targeting’, there are now four options to choose from in the 'Network Selection': All – allows you target all Ad Zones RON – allows you to target all Ad Zones, excluding Premium and Members Area Zones Premium – allows you to only target Premium Ad Zones only... Read More

  • “Programmatic is the future of the digital ad industry.”

    Benjamin Fonzé CEO and founder of ExoClick, is interviewed by the eShow Magazine and talks about ExoClick's new Ad Exchange.  Click here to read the full interview. Read More

  • The IAB’s new ad standards address the shift to cross-screen and responsive advertising

    The Interactive Advertising Bureau, the trade group that represents online advertising best practices has released new standards around mobile and web advertising. The standards are important because they help maintain a balance where publishers can generate revenues for their inventory whilst ensuring that users don't get annoyed by ad formats that make them want to download and install ad blockers. Alanna Gombert, the general manager of the IAB Tech Lab,... Read More

  • Is your site ready for Google’s Mobile-First Index?

    According to Google, sites that are prepared for the roll-out of Google’s mobile-first index will be indexed first.  Right now, Google has just one index based on the desktop site. It creates signals based on Googlebot with the desktop user agent. Google then crawls with their mobile Googlebot to gather mobile friendly and other signals – but that doesn't create a new index based on the the mobile site. Currently,... Read More

  • 8 Native advertising tips for advertisers

    ExoClick has been testing this format for over 2 months now and as a result we have created some great tips to help you start generating conversions with this format on our platform: 1 Images The CTR and performance can vary a lot from one creative to another, make sure to upload many different creatives. Our Ad-Server will automatically send more traffic to the creative having the highest performance. Remember,... Read More

  • How lucky to be an affiliate in June!

    If you are an affiliate marketer June is THE month for you! First off, Charles Ngo has released his ‘Ultimate Guide To Affiliate Marketing’ e book which is packed with in depth tips and latest trends to help guide you through the affiliate world. Whether you are a newbie or seasoned affiliate this guide is from the affiliate guru Charles himself, so you are bound to learn a lot. It... Read More

  • Italian mobile internet users overtake desktop only users

    According to data captured by comScore, in March 2017 9.3 million (24.9%) of the country’s 37.3 million internet users accessed the internet exclusively via smartphone or tablet in March. By comparison, 9.1 million (24.3%) did so solely from a desktop or laptop computer. Just over half (51%) of Italy’s internet users employed both mobile and desktop devices to go online during the month, up 4 percentage points from the 47%... Read More

  • New survey reveals publishers are seeing rapid rise in Native ad revenues

    A recent survey by AdsNative entitled 'The State of Native Advertising 2017 (According to Publishers)' has revealed some very interesting statistics. The survey is based on the analysis of 7,500 web and mobile publishers during Q1 2017. As the Native ad format becomes more available a staggering 92.3% of the publishers in the survey have seen their native ad revenues increase in the last year, additionally, 68.9% have been monitoring... Read More