• How to make the most out of Asynchronous ads

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    Using ExoClick’s updated version of Async tags brings a series of performance benefits to your site and its ad zones. From allowing your content to load asynchronously, therefore quicker, and improving your Google rankings, all the way to enabling excellent ExoClick features such as Ad refresh and Responsive Display Ads. In this article we tell you what are the 7 main reasons why you should use Asynchronous ads and how... Read More

  • How to create a high converting landing page to maximize your offers

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    Wondering how to create a high converting landing page to maximize your offers? A landing page is a simple web page that has a very specific purpose: converting visitors into leads. As an Advertiser, your landing acts as a bridge between your ad and your offer, designed to persuade potential clients who have clicked on your ad to purchase or sign up. In this article we tell you how to... Read More

  • The best ad formats to promote Sports Offers in 2024

    Best ad formats in Sports Betting 2024

    This summer is big for sports with both the UEFA Euro Cup and the Olympics being held in Paris. These sporting events create a huge opportunity for your Sports offers. In our previous article, we delved into our top tips on creating Video ads for the UEFA Euros 2024 and the 2024 Olympics so now we will focus on answering the question 'What are the best ad formats to promote... Read More

  • How to create great Banner ads: Maximize Display offers conversions

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    Wondering how to create great Banner ads to maximize Display offers conversions? One of the most popular forms of Display advertising are Banners, which constitute an effective method for Advertisers to generate leads and create brand awareness. In fact, according to Statista, ad spending in the Banner advertising market globally is projected to reach US$174.4bn in 2024, with an annual growth rate (CAGR 2024-2028) of 5.69%, resulting in a projected... Read More

  • Meet ExoClick’s HR Team! Human Resources responsibilities in ad tech

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    Wondering about Human Resources responsibilities in ad tech? ExoClick’s HR Department takes care of our amazing team, supporting them from the very start as new joiners, and throughout their career within the company. ExoClick is a multicultural environment with team members from across the globe, the HR Department is paramount to promote a positive and inclusive company culture and working environment. To better understand how our team members from HR... Read More

  • How to promote Sports Betting Offers with Video ads

    How to promote Sports Betting Offers with Video ads

    This summer is an important sports season with the UEFA Euros 2024 beginning on the 14th of June, and concluding on July 14. The Olympics, another quadrennial event, will be held in Paris from Friday, July 26, to Sunday, August 11. It is expected that 1 billion people will watch the Olympics and five billion people will attend the Euros, creating huge potential for your online Sports Betting offers. In... Read More

  • 4 Essential display ad formats that every Publisher should be using

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    Display advertising is an essential part of the digital landscape, with Display format ads growing in popularity year after year. So much so that, according to Statista, in 2024, Display advertising spending worldwide is forecast to expand by +6.9% to reach roughly 236 billion dollars. Display ads are a staple of digital Publishing and can help you successfully monetize your website traffic and unlock sustainable revenue streams by appealing to... Read More

  • What are the best ad formats to promote VoD offers in the US?

    Why bid for ExoClick’s high-quality VoD traffic sources in the US? What are the best ad formats to promote VoD offers in the US? What Ad formats work best for VoD in the US Which ad Network should I use for VoD offers in the US Latest statistics for VoD offers in the US How to increase my VoD conversions in the US Why should I promote my VoD offers in the US?

    Video on Demand or VoD is a growing vertical with a lot of revenue potential, especially in the US. It is expected to reach a revenue of $80.3 billion in the US by the end of 2024 and increase its market value to $102.8 billion by 2027. In this article, we will help you make the most of this high performing vertical to increase your advertising revenues, drawing from our... Read More

  • How to convert Dating offers with Email Marketing in the US

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    How to convert Dating offers with Email Marketing in the US? Online Dating in the US is booming as people turn to the internet to find romantic connections. It is a highly profitable market. And in fact, according to Statista, the number of online Daters in the US is expected to increase between 2024 and 2028 by 5.3 million (+8.76%), reaching 65.86 million in 2028. One of the best ad... Read More

  • Publisher Case Study: New Desktop and Mobile responsive display ads

    New desktop and mobile responsive display ads New dynamic responsive display ads on sticky banner zones Traffic monetization platform with responsive display ads responsive display ads on fullpage interstitial zones New responsive display ad formats to monetize web traffic What are Responsive Display Ads what are the benefits of responsive display ads responsive display ads on instant message zones how to monetize my website traffic with responsive display ads

    Three new Desktop and Mobile Responsive Display Ads are available on ExoClick’s platform: Instant Message, Sticky Banners and Fullpage Interstitial. Since launch, many ExoClick Publishers have been benefiting from these three new RDA format options. To show you their effectiveness, we have worked on the Case Study below with 6 different Publishers who experienced noticeable revenue and metric increases after enabling RDAs on their ad zones. Keep on reading to... Read More