Smart Bid

• Why ROI is the most important KPI for campaign success

  

  Giles Hirst — Head of Communication

  May 22, 2023 — Advertisers, Affiliates, Automation, Smart Bid, Tracking
  

  Key Performance Indicators, or KPIs for online advertising, are measurable values that help assess the progress or success of a campaign by evaluating specific objectives or goals. KPIs are used to track performance and provide a quantifiable measurement of critical factors that are essential for the success of a campaign. KPIs are important because they provide actionable insights, facilitate performance monitoring, and help align efforts toward desired outcomes. By setting and... Read More

• Smart Bid! The new automated bidding feature for advertisers

  

  Giles Hirst — Head of Communication

  April 17, 2023 — Advertisers, Automation, Case study, Smart Bid, Tips
  

  Table of contents What is Smart Bid and how does Smart Bid work? Bidding strategy 1: Target CPA (Cost per Acquisition) Bidding strategy 2: Target ROAS (Return on Advertising Spend) Smart Bid Benefits, Tips and Best Practices Benefits Tips and Best Practices Smart Bid FAQs What initial CPM should I fill in? What if my campaign fails to meet my goal? Can I target one single zone? What is the... Read More