Smart Bid
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Advertiser Case Study: Increase your Games offer’s ROI with Native Advertising in Brazil
Anna Quiroga — Marketing Content Creator
December 7, 2023 — Ad formats, Advertisers, Blog, Case study, Conversion tracking, Devices, Games, Keyword targeting, Native, Smart Bid, Targeting, Tips
Have you tested out ExoClick’s Native ad format yet? Read this Case Study to learn how to increase your Games offer’s ROI with Native Advertising in Brazil! Also, we will tell you how to optimize your advertising campaign in Brazil with Smart Bid. Native is a flexible ad format that matches the look and feel of the website content it is surrounded with, attracting the end user’s eyeballs with editorial... Read More
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13 Benefits of Conversion Tracking and 5 top Account Manager tips!
Giles Hirst — Head of Communication
October 27, 2023 — Advertisers, Conversion tracking, Smart Bid, The Bidder, Tips
What is conversion tracking? Conversion tracking allows an advertiser to see how end users have interacted with their campaigns. It measures the effect of specific data points during the ad campaign’s sales funnel and then analyzes the data. The generated data allows the advertiser to understand what specific data points triggered conversions. For example, data points could be: when an end user clicks on an ad, the end user’s actions... Read More
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Advertisers! How to convert online games offers with video advertising in Europe
Maria Serra — Marketing Content Creator
August 3, 2023 — Ad formats, Advertisers, Automation, Bidder, Client Care, CTA, Devices, Games, In-Stream, Outstream, Slider, Smart Bid, Tips, Video
As the internet has become increasingly more accessible across the world, and the pandemic forced people to turn to digital ways of entertainment, the online gaming industry has become largely popular in the past few years. This is especially noticeable in Europe, with more than half of the population playing online games on a regular basis. This means that promoting online gaming offers is a great way to achieve high... Read More
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How to optimize video advertising campaigns
Giles Hirst — Head of Communication
July 27, 2023 — Advertisers, In-Stream, Outstream, Pre-roll in-stream, Slider, Smart Bid, The Bidder, Tips, Video
Video advertising is one of the most effective ways to get clicks and drive conversions for your offers. However, it requires a different approach to display campaigns. In this blog post we will give you some expert tips on how to make video ad creatives easily, the best video ad campaign set up, how to set up test video ad campaigns and how to optimize video advertising campaigns with ExoClick.... Read More
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How to convert Dating offers in China with ExoClick
Maria Serra — Marketing Content Creator
July 20, 2023 — Ad formats, Advertisers, Blog, Dating, In-Stream, Mobile, Multi-Format Ads, Native, Outstream, Pre-roll in-stream, Push Notifications, Responsive Display Ads, Slider, Smart Bid, Tips, Video
China is a fast-growing country with a thriving economy and a particular focus on developing advanced technologies that shape the future, as well as the population’s day to day life. People’s living standards and lifestyles are evolving and improving every year, with general interests shifting increasingly more towards socializing and dating - And a big part of their socializing and dating activities happen online! As a result, the online dating... Read More
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How to create a Native campaign from scratch in just 5 steps with ExoClick
Anna Quiroga — Marketing Content Creator
July 5, 2023 — Ad formats, Advertisers, Blog, Conversion tracking, Dating, Desktop, Devices, Keyword targeting, Mobile, Native, Responsive Display Ads, Retargeting, Smart Bid, Targeting, Tips, Tutorial
How much does Native advertising cost and what benefits can it bring for advertisers? According to Outbrain, Native advertising is expected to reach $98.59 billion by the end of 2023, so it makes sense that advertiser clients look for the best Native ad networks for advertisers, as well as the best Native traffic sources and tools to make their Native advertising campaigns thrive - This format has become widely popular... Read More
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Advertisers! Register for our Smart Bid Webinar 15th June 2023
ExoClick’s Smart Bid feature can revolutionize the way you manage your campaigns. It uses Machine Learning to automatically optimize your campaign using historical data. Some of the great benefits of using Smart Bid include: Get a guaranteed profitable campaign Automates campaign management and bidding to reach your target objective. 2 bidding strategies available: Target ROAS or Target CPA. Set up a new campaign or switch an existing campaign to Smart... Read More
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Why ROI is the most important KPI for campaign success
Giles Hirst — Head of Communication
May 22, 2023 — Advertisers, Affiliates, Automation, Smart Bid, Tracking
Key Performance Indicators, or KPIs for online advertising, are measurable values that help assess the progress or success of a campaign by evaluating specific objectives or goals. KPIs are used to track performance and provide a quantifiable measurement of critical factors that are essential for the success of a campaign. KPIs are important because they provide actionable insights, facilitate performance monitoring, and help align efforts toward desired outcomes. By setting and... Read More
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Smart Bid! The new automated bidding feature for advertisers
Giles Hirst — Head of Communication
April 17, 2023 — Advertisers, Automation, Case study, Smart Bid, Tips
Table of contents What is Smart Bid and how does Smart Bid work? Bidding strategy 1: Target CPA (Cost per Acquisition) Bidding strategy 2: Target ROAS (Return on Advertising Spend) Smart Bid Benefits, Tips and Best Practices Benefits Tips and Best Practices Smart Bid FAQs What initial CPM should I fill in? What if my campaign fails to meet my goal? Can I target one single zone? What is the... Read More