IAB
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Why is ExoClick the best video Ad Network for Publishers
Anna Quiroga — Marketing Content Creator
November 24, 2023 — Ad formats, Ad security, Blog, Client Care, Compliance, Desktop, Devices, Fluid Player, IAB, In-Stream, Mobile, Multicultural, Outstream, Payment/Funding Methods, Payments, Platform features, Pre-roll in-stream, Publishers, Slider, Tips, Video
Why is ExoClick the best video Ad Network for Publishers? When it comes to online advertising, video is one of the most powerful formats to bring high revenues on websites worldwide, accounting for 82.5% of all web traffic in 2023! And, according to Statista, ad spending in the video advertising market is projected to reach US$176.6bn in 2023, strong reason enough to start to monetize video traffic with ExoClick: Ad... Read More
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3 reasons why ExoClick is the best video ad network for Advertisers
Anna Quiroga — Marketing Content Creator
October 25, 2023 — Ad formats, Advertisers, Blog, Desktop, Devices, Google, IAB, In-Stream, Mobile, Outstream, Pre-roll in-stream, Slider, Tips, Video
Are you an Advertiser looking for the best ad network to promote your video ad campaigns? ExoClick offers high performing video ad formats which are completely compliant with the IAB and Google, as well as a range of tools and features designed to help you easily and effectively create, promote and track your campaigns to help you reach your advertising and sales objectives. So, why is ExoClick the best video... Read More
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Free HTML video players compared: Fluid Player vs. Video.JS
Anna Quiroga — Marketing Content Creator
April 19, 2023 — Ad formats, Blog, Comparison, Fluid Player, IAB, In-Stream, Outstream, Platform features, Pre-roll in-stream, Publishers, Video, VR
With 91% of businesses using video as a marketing tool, online video has become a fundamental part of digital advertising. Are you a publisher looking to stream and monetize video content on your site? Welcome to the second edition of our video player comparison series! In our fist article we measured Fluid Player against JW Player. On this occasion we have 2 free HTML video players compared: Fluid Player and... Read More
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Publishers! Meet Fluid Player: The lightweight free HTML video player
Anna Quiroga — Marketing Content Creator
November 22, 2022 — Ad formats, Blog, CTA, Fluid Player, IAB, In-Stream, Pre-roll in-stream, Video
Video advertising is currently one of the most profitable forms of advertising for publishers. If you are a publisher wondering what is the best way to monetize video content, you should use a powerful free HTML video player such as Fluid Player, which is free and open source. It’s also lightweight, and fully compatible with video ad formats. Additionally, it allows features such as CTA and Live Stream video ads... Read More
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How ExoClick protects Publishers on our network
Bryan McDonald — Director of Compliance
November 17, 2022 — Client Care, Company, Compliance, Google, IAB, Publishers, Security
ExoClick’s Compliance team is constantly working to guarantee ad chain flow security, ad quality and full industry compliance at all times to protect our Publishers. ExoClick’s mission is to ensure a great browsing experience and that all parties within the ad supply chain are protected, we have strict policies and guidelines that govern the kinds of ads we allow on our platform. We also closely monitor our advertisers’ campaigns, to... Read More
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Publishers! Increase CPMs using Responsive Display Ads with Async & iFrame
Anna Quiroga — Marketing Content Creator
October 31, 2022 — Ad formats, Advertisers, Blog, Case study, Compliance, Desktop, IAB, Mobile
Hey Publisher! Have you made sure that your site codes are up-to-date and contain Async tags and the latest version of iFrame? More and more ExoClick Publishers are getting around to updating their website’s scripts using the latest Admin Panel codes. Some after their Account Manager’s recommendation, others because they realized that their ad zones run on unoptimized code such as old Standard or JS tags, affecting overall site and... Read More
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Why are the IAB Standards important?
Bryan McDonald — Director of Compliance
September 29, 2022 — Ad security, Advertisers, Blog, Compliance, IAB, Publishers
The Interactive Advertising Bureau (IAB), established in 1996, is an advertising business organization that develops online advertising industry standards. The IAB Standards are a series of guidelines put in place by the IAB designed to support a healthy and sustainable online advertising industry, to curate a safe and pleasant browsing experience for the end user and promote the growth and health of the online advertising industry. It is the responsibility... Read More