Open RTB Integration
Real-time Bidding (RTB) is a way of buying ad spots in real-time on a per impression basis through a programmatic on-the-spot auction. Built respecting the IAB's Open RTB protocol, our technology selects the highest bid in real-time and delivers your offer right to the site that your customer is viewing. The process happens in milliseconds.
Benefits of RTB
No wasted impressions
Because you can bid on a per impression basis, this eliminates wasted impressions and allows you to really target your customers.
Through RTB, you can apply fine-tuned targeting and focus on the inventory most relevant to you, for better ROI.
Tap into +12 billion daily impressions via our global network of publishers and ad exchange partnerships.
Many ad formats
We have a large range of ad formats including Popunders, Banners, Push Notifications, Native, Video and Email Clicks.
Better budget control
RTB allows you to adjust your campaign budgets in real-time in order to optimize campaign performance.
Our platform is fully transparent, you know exactly which sites your ads are running on in real-time.
Plug in your tools
Marketeers, Affiliate Platforms, Advertising Networks, Demand-Side Platforms (DSPs) can plug in your own programmatic ad buying tools/automation software and pair it with ExoClick’s superior targeting features and automation tools.
ExoClick's clients are harnessing programmatic buying from our RTB supply-side platform (SSP) which gives them direct access to multiple sources of high quality inventory.
“ ExoClicks RTB team is very responsive and actively supportive. ExoClick has helped me to connect and set up programmatic advertising so that I get the maximum ROI for my campaigns by opening up my offers to a much wider audience.“
Jong V.V, DSP Lead at Ovation