Ad security
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Why is ExoClick the best video Ad Network for Publishers
Anna Quiroga — Marketing Content Creator
November 24, 2023 — Ad formats, Ad security, Blog, Client Care, Compliance, Desktop, Devices, Fluid Player, IAB, In-Stream, Mobile, Multicultural, Outstream, Payment/Funding Methods, Payments, Platform features, Pre-roll in-stream, Publishers, Slider, Tips, Video
Why is ExoClick the best video Ad Network for Publishers? When it comes to online advertising, video is one of the most powerful formats to bring high revenues on websites worldwide, accounting for 82.5% of all web traffic in 2023! And, according to Statista, ad spending in the video advertising market is projected to reach US$176.6bn in 2023, strong reason enough to start to monetize video traffic with ExoClick: Ad... Read More
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Why are the IAB Standards important?
Bryan McDonald — Director of Compliance
September 29, 2022 — Ad security, Advertisers, Blog, Compliance, IAB, Publishers
The Interactive Advertising Bureau (IAB), established in 1996, is an advertising business organization that develops online advertising industry standards. The IAB Standards are a series of guidelines put in place by the IAB designed to support a healthy and sustainable online advertising industry, to curate a safe and pleasant browsing experience for the end user and promote the growth and health of the online advertising industry. It is the responsibility... Read More