The Bidder

• 13 Benefits of Conversion Tracking and 5 top Account Manager tips!

  

  Giles Hirst — Head of Communication

  October 27, 2023 — Advertiser tips, Conversion tracking, Smart Bid, The Bidder
  

  What is conversion tracking? Conversion tracking allows an advertiser to see how end users have interacted with their campaigns. It measures the effect of specific data points during the ad campaign’s sales funnel and then analyzes the data. The generated data allows the advertiser to understand what specific data points triggered conversions. For example, data points could be: when an end user clicks on an ad, the end user’s actions... Read More

• How to optimize video advertising campaigns

  

  Giles Hirst — Head of Communication

  July 27, 2023 — Advertiser tips, In-Stream, Outstream, Slider, Smart Bid, The Bidder, Video
  

  Video advertising is one of the most effective ways to get clicks and drive conversions for your offers. However, it requires a different approach to display campaigns. In this blog post we will give you some expert tips on how to make video ad creatives easily, the best video ad campaign set up,  how to set up test video ad campaigns and how to optimize video advertising campaigns with ExoClick.... Read More