The Bidder

• 13 Benefits of Conversion Tracking and 5 top Account Manager tips!

  

  Giles Hirst — Head of Communication

  October 27, 2023 — Advertisers, Conversion tracking, Smart Bid, The Bidder, Tips
  

  What is conversion tracking? Conversion tracking allows an advertiser to see how end users have interacted with their campaigns. It measures the effect of specific data points during the ad campaign’s sales funnel and then analyzes the data. The generated data allows the advertiser to understand what specific data points triggered conversions. For example, data points could be: when an end user clicks on an ad, the end user’s actions... Read More

• How to optimize video advertising campaigns

  

  Giles Hirst — Head of Communication

  July 27, 2023 — Advertisers, In-Stream, Outstream, Pre-roll in-stream, Slider, Smart Bid, The Bidder, Tips, Video
  

  Video advertising is one of the most effective ways to get clicks and drive conversions for your offers. However, it requires a different approach to display campaigns. In this blog post we will give you some expert tips on how to make video ad creatives easily, the best video ad campaign set up,  how to set up test video ad campaigns and how to optimize video advertising campaigns with ExoClick.... Read More

• How to create a successful Native advertising campaign

  

  Anna Quiroga — Marketing Content Creator

  April 13, 2023 — Ad formats, Advertisers, Automation, Bidder, Blog, Business intelligence, Case study, Conversion tracking, Dating, Desktop, Devices, eCommerce, Games, Members traffic, Mobile, Multi-Format Ads, Native, News, The Bidder, Tips
  

  Are you wondering how to create a successful Native advertising campaign? Native ads are a very flexible format where you can get very creative in order to drive conversions. They look like the editorial content on a website - They do not look like ads! They perfectly merge with their environment, inviting the end user to click through to access editorial content that sparks their curiosity and matches their interests.... Read More

• Get your dating offers ready for Valentine’s Day with ExoClicks high quality traffic sources

  

  Anna Quiroga — Marketing Content Creator

  February 2, 2023 — Ad formats, Advertisers, Bidder, Blog, Dating, Desktop, Devices, eCommerce, Fullpage Interstitial, In Page Push Notification, In-Stream, Keyword targeting, Members traffic, Menu tabs, Mobile, Native, Outstream, Pre-roll in-stream, Push Notifications, Social Messenger Traffic, The Bidder, Tips
  

  Valentine’s Day is on the 14th February, and it is the perfect time to give your campaigns an extra push with ExoClick’s dating high quality traffic sources! According to the National Retail Federation, consumers are expected to spend $25.9 billion on Valentine’s Day this year, with a huge percentage of purchases being made online (35%). The top Valentine’s Day gifts include candy, greeting cards, restaurants, flowers, jewelry, and online dating... Read More

• Online campaign trends for Chinese New Year 2023

  

  Anna Quiroga — Marketing Content Creator

  January 9, 2023 — Ad formats, Advertisers, Affiliates, Bidder, Blog, Desktop, Devices, eCommerce, Fullpage Interstitial, Games, In Page Push Notification, In-Stream, Menu tabs, Mobile, Multi-Format Ads, Native, Outstream, Pre-roll in-stream, Push Notifications, Social Messenger Traffic, Targeting, The Bidder, Tips, Video
  

  Chinese New year 2023 is just around the corner, it starts on Sunday January 22nd and lasts a full 16 days of celebration, but only the first 7 days are considered a public holiday (January 22nd–January 29th, 2023). This highly popular festival celebrates the beginning of a new year on the traditional lunar Chinese calendar, and it is one of the most important calendar events for the Chinese population. It... Read More