Blog
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Why are the IAB Standards important?
Bryan McDonald — Head of Compliance
September 29, 2022 — Ad security, Advertisers, Blog, Compliance, IAB, Publishers
The Interactive Advertising Bureau (IAB), established in 1996, is an advertising business organization that develops online advertising industry standards. The IAB Standards are a series of guidelines put in place by the IAB designed to support a healthy and sustainable online advertising industry, to curate a safe and pleasant browsing experience for the end user and promote the growth and health of the online advertising industry. It is the responsibility... Read More
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Members Area Menu Tabs 101
Anna Quiroga — Marketing Content Creator
September 28, 2022 — Ad formats, Advertisers, Bidder, Blog, Dating, Members traffic, Traffic Share
Members Area traffic is a high quality traffic source. It consists of members of dating sites who are active users that have gone through a signup process to become a member of a website. 67% of Members Area traffic is from English speaking and tier 1 European countries. One of the best ways to convert any offer with dating site members is by targeting the Menu Tabs. These appear within... Read More
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ExoClick: A multicultural work environment within the Ad Tech industry
ExoClick is an innovative Ad Network which provides two channels for advertisers and publishers to monetize their traffic and offers globally. With an international client base, ExoClick’s multicultural environment doesn’t just end with our clients, but rather, it extends to our team members, who in turn come from many different countries around the globe. This creates a very unique and diverse environment which allows for a unique creative exchange, as... Read More
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Advertisers! ExoClick launches the Ultimate Guide to Online Casino Games Offers!
Anna Quiroga — Marketing Content Creator
September 14, 2022 — Ad formats, Advertisers, Blog, Case study, Desktop, Devices, Fullpage Interstitial, In Page Push Notification, Members traffic, Mobile, Multi-Format Ads, Native, Outstream, Push Notifications, Responsive Display Ads, Social Messenger Traffic, Targeting, Tracking
Online Casino games have become extremely popular over the last few years, growing to a multimillion dollar enterprise! This is why Casino offers can lead to a great ROI for advertisers, especially with ExoClick’s traffic. According to Grand View research, the global online Casino market size was valued at $57.54 billion USD in 2021. ExoClick serves 708 million daily impressions for the Casino vertical including Free Content, Members Area and... Read More
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New feature: Call To Action & Friendly URL for video formats!
Anna Quiroga — Marketing Content Creator
July 21, 2022 — Ad formats, Advertisers, Blog, CTA, Outstream, Pre-roll in-stream, Publishers, Video
Recently, ExoClick has added a new feature for video ads: the Video Call To Action (CTA). This feature allows advertisers to add a CTA text on their video ads (In-Stream, Outstream, and Slider), to easily direct the user towards their service landing page or site. Continue reading to learn more about the benefits of this new feature, and how to set it up from your ExoClick ad platform admin panel!... Read More
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Why you should be targeting China, US & India with online Games offers for Mobile
Anna Quiroga — Marketing Content Creator
July 6, 2022 — Ad formats, Blog, Devices, Fullpage Interstitial, Games, In Page Push Notification, Market research, Mobile, Multi-Format Ads, Native, Outstream, Pre-roll in-stream, Push Notifications, Tips
The online games segment generated approximately 21.1 billion U.S. dollars in revenues, being a huge segment of the overall Video Gaming industry. In this blog post we will give you some insights into the US, Chinese and India markets to help you maximize the performance of your offers using ExoClick's traffic sources. Whether you are promoting online games or mobile gaming apps, our aim is to inform you about each... Read More
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New Messenger Apps / Social Media Traffic Type
Anna Quiroga — Marketing Content Creator
June 23, 2022 — Ad formats, Advertisers, Blog, Mobile, Social Messenger Traffic
Our new Social & Messenger Apps traffic allows advertisers to target users interested in specific vertical topics being discussed in groups on social media and messenger apps, or target followers of a celebrity, popular influencer, etc. Keep reading to learn why and how to use this new ad format from your ExoClick admin panel. How does the new Social Messaging Ad Format work? Admins and affiliates who monitor profiles or... Read More
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ExoClick’s ad creative making service for Online Games offers
Anna Quiroga — Marketing Content Creator
June 20, 2022 — Ad formats, Advertisers, Blog, Fullpage Interstitial, Games, In Page Push Notification, Native, Outstream, Publishers, Push Notifications, Responsive Display Ads
According to Statista, in 2020, the global online gaming market generated approximately 21.1 billion U.S. dollars in revenues and the number of users is expected to rise to 1.3 billion users by 2026. ExoClick recently released its free to download Ultimate Guide to Online Games Offers to help advertisers maximize their ROI for Online Games offers using ExoClick’s traffic sources and large range of ad formats. The Guide also includes... Read More