Tutorial

  • ExoClick updates its Advertiser guide to Google restrictions

    Introduction Recently, Google has added more advertising restrictions labelled as “Abusive Experiences.” These are in addition to the previous restrictions that were implemented in Chrome version 64 back in January 2018. With the release of Chrome version 71 (4 December 2018) all restricted ads will be blocked by Google. If publisher websites display any of the ad creatives/ad formats considered as “Abusive”, Google will penalise these websites. More and more... Read More

  • Using the ExoClick Bidder: Two Case Studies

    The ExoClick Bidder works just like a smart assistant allowing you to automate the optimization of your campaigns by adjusting your bids by ad zone and blocking non-converting ad zones. The Bidder has two functions: Automatic Bidding: allows you to automatically adjust (up/down) your CPM/CPC bids according to your target CPAs. The Bidder will also automatically blacklist ad zones that haven’t converted when your maximum test budget is reached. Rules:... Read More

  • Fluid Player Master Class #1: How to use The Builder

    Fluid Player is an open source HTML5 video player built for publisher websites who show video content. It supports a large range of advertising features allowing publishers to monetise their video content. Fluid Player is Progressive & VAST compatible, so that it integrates seamlessly with any ad network's video formats, it supports the VAST standard with multiple VAST tags: pre-roll, mid-roll, post-roll and on pause roll. VAST Wrapper support to... Read More

  • How to create a Push Notification ad zone

    The Push Notification ad format is now available from ExoClick, in this platform walk through we show you how to create a Push Notification ad zone. But first some useful information: How do Push Notifications work? Users that visit a website can opt in to receive Push Notifications All of the website’s opted in users are now available to advertisers Users receive Push Notifications via their desktop, tablet or mobile... Read More

  • How to create a Push Notifications campaign

    The Push Notification ad format is now available from ExoClick, in this platform walk through we show you how to start your first Push Notification campaign. But first some useful information: How do Push Notifications work? Users that visit a website can opt in to receive Push Notifications All website’s opted in users are now available to advertisers Users receive Push Notifications via their desktop, tablet or mobile devices, even... Read More

  • How to implement conversion tracking with ExoClick and third-party platforms

    What is conversion tracking? Conversion tracking allows you to identify how well your campaign is doing. It tells you exactly where you are generating sales, leads, sign-ups, etc in order to help you look at which areas of your campaign are working and not working. Once you have this knowledge you can optimize your bids, adapt your creatives and fine tune your targeting. ExoClick gives you access to global traffic sources,... Read More

  • API Master Class #3 Campaign Performance

    Welcome to our final API Masterclass! In Part 1 we covered Data Collection, in Part 2 we explained Zone Optimization. In this third API Masterclass, we show you how to evaluate the performance of your campaigns then automatically adjust (up or down) your bids for each one. The aim is for you as an advertiser to use our examples to help get you started using the API and then later,... Read More

  • API Master Class #2 Zone Optimization

    In part 2 of our 3 part API Masterclass we look at using our platform API for Zone Optimisation. Part 1 covered Data Collection (click here) The aim is for you as an advertiser to use our examples to help get you started using the API and then later, when you feel more confident you can start creating your own examples and tasks. Zone Optimization allows you to filter your... Read More

  • The ExoClick Bidder promo video

    New for advertisers! The ExoClick Bidder is your smart assistant! It will revolutionise the automation of your campaign optimisation. Click here to check out the promo video which includes a platform walk through!   Read More

  • Publishers! New ad format: 900×250 footer banner

    Many publishers find that desktop footer banners have a lower CTR than banners that appear above the fold. Usually this is because they have 3 smaller 300x250 banners in the footer position. ExoClick has created a large format 900x250 footer banner that can replace the 3 smaller banners. Because of its large format the new 900x250 banner is much more eye catching to users, which leads to a higher CTR... Read More

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