News

  • ExoClick launches the industry’s first ad exchange

    August 1, 2017
    Barcelona, Spain. August 1, 2017: ExoClick today announced that it has elevated its business offering into two product segments: an ad network as a continuation of its current business, and an ad exchange to push forward the industry to open ad management. As a result of this the company has rebranded itself as 'The Innovative Ad Company' with the aim... Read More

The Additive

    The Additive is ExoClick's fortnightly video show bringing you the latest news in ad tech.

  • The Additive Episode #8

    August 9, 2017

    Emerging technology Mixed Reality, mobile phone predictions for 2022, rewarded mobile ads and we talk to CEO Benjamin Fonze about…

Events

Blog

  • New targeting features for advertisers in our admin panel

    August 16, 2017

    Check out these new targeting features. More choices in the 'Network Selection' When creating or editing a campaign, under tab 4 – ‘Site Targeting’, there are now four options to choose from in the 'Network Selection': All – allows you target all Ad Zones RON – allows you to target all Ad Zones, excluding Premium and Members Area Zones Premium – allows you to only target Premium Ad Zones only... Read More

    • Giles

    Giles Hirst

    Head of Communication

  • The IAB’s new ad standards address the shift to cross-screen and responsive advertising

    July 21, 2017

    The Interactive Advertising Bureau, the trade group that represents online advertising best practices has released new standards around mobile and web advertising. The standards are important because they help maintain a balance where publishers can generate revenues for their inventory whilst ensuring that users don't get annoyed by ad formats that make them want to download and install ad blockers. Alanna Gombert, the general manager of the IAB Tech Lab,... Read More

    • Giles

    Giles Hirst

    Head of Communication

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