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Blog
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The IAB’s new ad standards address the shift to cross-screen and responsive advertising
The Interactive Advertising Bureau, the trade group that represents online advertising best practices has released new standards around mobile and web advertising. The standards are important because they help maintain a balance where publishers can generate revenues for their inventory whilst ensuring that users don't get annoyed by ad formats that make them want to download and install ad blockers. Alanna Gombert, the general manager of the IAB Tech Lab,... Read More
Giles Hirst
News
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The Additive Episode #7
VR ad format prototype from Google, Nielsen's YouTube ad measurement, m-commerce in the UK and Zenith Media's mobile advertising forecasts.
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ExoClick breaks another record! It is now serving 6 billion daily impressions
Barcelona, Spain. July 5, 2017: ExoClick, the innovative ad network, has reached a new record, the world's 4th largest ad network now serves 6 billion daily ad impressions. Benjamin Fonzé, CEO & founder of ExoClick commented, “We have added many new platform updates this year that have helped push ExoClick through the 6 billion impressions barrier. Some of our innovations... Read More
What our clients say...
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“Integrating into ExoClick’s RTB engine is a quick and easy process and Kimia is already seeing excellent results. Now we are able to reach specific audience segments via ExoClick’s RTB, which is giving us highly targeted ad placements for our offers.”
Greg Gago, Head of Programmatic, Kimia -
“Thanks to their wide reach and focused methodology over the years, ExoClick has provided us with valuable results.”
Ori Elnatan, Media Buyer, Ladbrokes -
“IP Ranges filtering really is a determining factor for us when choosing a traffic source, that’s why we use ExoClick.”
Michael Petrovic, GOLDkiwi Media -
“Our mediabuying team is getting great results from ExoClick’s new carrier targeting options. We run a lot campaigns in tier 3 countries and it’s not easy to find ad networks that have the IP ranges for these GEOs. Additionally, ExoClick’s IP ranges are very accurate.”
Stefan Mühlbauer, Director of Marketing & Sales, Birdview -
“ExoClick is helping us achieve our goals year after year, thanks to their extensive reach and attentive approach.”
Dvir Kalev, Media Buyer, 888 Holdings -
“We look for very large volumes of quality traffic and because ExoClick has exclusive deals with many key publishers, their network provides us with traffic that we can’t find anywhere else.”
Adi Tzur, Media Director, AdStract -
“ExoClick has an easy to use, convenient and feature-rich platform. Their friendly and very professional staff are always ready to help.”
Ivan Bondarenko, Media Manager, Kromtech Alliance Corp. -
“The fundamental factors in us choosing to partner with ExoClick are their professionality, innovation and a consolidated global client base.”
Brandon Smith, FX Specialist, Kantox -
“ExoClick offers high quality 3G traffic and its mobile carrier targeting feature now makes it easier to grow ones mobile business and reach ones goals!”
David Gauchard, founder Be Mobiz -
“ExoClick is the perfect partner to scale up your business, they have a professional team, a great platform and the most dedicated service!”
Abraham Yela Martín, Head of Mobile Business -
“ExoClick offers the most advanced features out there, an excellent user panel with deep targeting tools, great server to server tracking tools and 24/7 client support.”
Uwe Schütze, Head of Media Buying -
“ExoClick’s products, especially the API, have allowed us to work at a higher technical level.”
Iván Carrillo, Director of New Business, Kimia -
“Our experience with ExoClick has been superb. Developing on an on-going basis, it provides a wide array of targeting options and business opportunities along with great, personal service that is hard to find these days! ExoClick has proven itself time and again to be a good partner for a growing business.”
Kateryna Vervyka, Head of Sales and Business Development, Together Networks