Our automation tools help you scale up your campaigns, improve your ROI and free up your time
The ExoClick Bidder
The Bidder allows you to automate the optimisation of your campaigns by adjusting your bids by ad zone and blocking non-converting ad zones. It works like a smart assistant and has 2 functions:
1. AUTOMATIC BIDDING
Lets you automatically adjust (up/down) your CPM/CPC bids according to your target CPAs. The Bidder will also automatically blacklist ad zones that haven't converted when your maximum test budget is reached.
Allows even further campaign optimisation by letting you create your own rules to block ad zones based on the rules you set for CTR, Click, Conversion or ROI. You can add as many rules as you like to fine tune the algorithm.
Automatic Optimisation landing page algorithm
Automate the testing out of your creative and landing pages using our algorithms.
There are three algorithms to choose from:
Traffic is spread out evenly between different landing pages, so if you use 4 different landing pages, 25% will be sent to each page.
Enables you to define the exact percentage of traffic each landing page will receive, for example, landing page A 10%, landing page B 15%, landing page C 35% and landing page D 40%.
Based on the multi-armed bandit algorithm, optimises traffic distribution based on conversion tracking results. So the landing page that is performing the best will automatically receive the most of the traffic, while continuously testing against existing landing pages and any new page that is introduced.
Automatic Variations Optimisation
3 options to control the traffic sent to your variant ad creatives
Send traffic to the variation with the best CTR.
Spreads the traffic evenly between the variations.
AUTOMATIC ON CONVERSION
Send traffic to the variation performing best according to your optimisation goal.