Games

• Expert tips to help your campaigns convert in LATAM with Video Slider ads

  

  Anna Quiroga — Marketing Content Creator

  May 30, 2023 — Ad formats, Blog, Dating, Desktop, Devices, eCommerce, Games, Market research, Mobile, Slider, Targeting, Tips, Video
  

  The Latin American advertising industry seems to have been in constant expansion throughout the last decade. According to Statista’s estimation, LATAM's online ad spend will increase by almost 14%, to about 13.7 billion US dollars throughout 2023. If you want to be a part of this expansion, Video formats are ideal to promote your online offers - According to the most recent Hubspot survey, 92% of video marketers reported that... Read More

• Desktop publisher case study: How to increase ad revenue with Direct Links

  

  Anna Quiroga — Marketing Content Creator

  May 9, 2023 — Ad formats, Case study, CTA, Dating, Desktop, Devices, Direct Links, eCommerce, Games, Menu tabs, Publishers, Tips
  

  Have you tried to monetise desktop traffic with Direct Links? Are you wondering how to increase ad revenue? Direct Link ads are a great way to convert advertiser offers, because they are designed to attract the attention of end users who are actively browsing for content. These end users are very likely to click and generate conversions, making your ad zones more competitive - Which translates into higher revenues for... Read More

• How to create a successful Native advertising campaign

  

  Anna Quiroga — Marketing Content Creator

  April 13, 2023 — Ad formats, Advertisers, Automation, Bidder, Blog, Business intelligence, Case study, Conversion tracking, Dating, Desktop, Devices, eCommerce, Games, Members traffic, Mobile, Multi-Format Ads, Native, News, The Bidder, Tips
  

  Are you wondering how to create a successful Native advertising campaign? Native ads are a very flexible format where you can get very creative in order to drive conversions. They look like the editorial content on a website - They do not look like ads! They perfectly merge with their environment, inviting the end user to click through to access editorial content that sparks their curiosity and matches their interests.... Read More

• Advertisers! Here are 11 top tips for video advertising in India

  

  Anna Quiroga — Marketing Content Creator

  March 20, 2023 — Ad formats, Advertisers, Blog, Dating, Desktop, Devices, Games, In-Stream, Market research, Mobile, Outstream, Pre-roll in-stream, Targeting, Tips, Video
  

  Advertisers! If you are not targeting India with your offers you are missing out on massive potential revenue volumes! With a population of around 1.37 billion people, it is one of the world’s largest economies and it is growing fast. As of January 2022, and according to DataReportal, there were 658 million internet users in India, with a penetration rate of 47% of the total population at the start of... Read More

• Online campaign trends for Chinese New Year 2023

  

  Anna Quiroga — Marketing Content Creator

  January 9, 2023 — Ad formats, Advertisers, Affiliates, Bidder, Blog, Desktop, Devices, eCommerce, Fullpage Interstitial, Games, In Page Push Notification, In-Stream, Menu tabs, Mobile, Multi-Format Ads, Native, Outstream, Pre-roll in-stream, Push Notifications, Social Messenger Traffic, Targeting, The Bidder, Tips, Video
  

  Chinese New year 2023 is just around the corner, it starts on Sunday January 22nd and lasts a full 16 days of celebration, but only the first 7 days are considered a public holiday (January 22nd–January 29th, 2023). This highly popular festival celebrates the beginning of a new year on the traditional lunar Chinese calendar, and it is one of the most important calendar events for the Chinese population. It... Read More

• How ExoClick innovated in 2022

  

  Anna Quiroga — Marketing Content Creator

  December 14, 2022 — Ad formats, Advertisers, Affiliates, Company, Dating, Games, In Page Push Notification, Members traffic, Menu tabs, Mobile, Multi-Format Ads, Native, Outstream, Pre-roll in-stream, Publishers, Push Notifications, Responsive Display Ads, Social Messenger Traffic, Video
  

  Online advertising is a highly competitive industry that evolves non-stop. To allow our clients to be on top of the game and keep up-to-date with the current trends, at ExoClick we continuously work to innovate, bringing new optimization features and updates to the table. 2022 has been a year full of innovation, where we opened up new traffic sources, offered brand new video features, payment options, and more. Continue reading... Read More

• 7 ways to maximize your Christmas online sales 2022 

  

  Anna Quiroga — Marketing Content Creator

  November 10, 2022 — Ad formats, Blog, Desktop, Devices, eCommerce, Games, In Page Push Notification, Market research, Native, Outstream, Push Notifications, Tips, Video
  

  Christmas is just around the corner! And it is the biggest shopping event of the year - even bigger than Black Friday and Cyber Monday. In this blog post we bring you 7 ways to maximize Christmas online sales, with Christmas strategy tips and network CTRs to help you generate better conversions using ExoClick’s traffic sources this holiday season. #1 Christmas online sales are the main growth driver This year,... Read More

• Video advertising campaign case study: Games Offer using ExoClick’s CTA Video Feature

  

  Giles Hirst — Head of Communication

  September 22, 2022 — Ad formats, Advertisers, Case study, CTA, Games, Outstream, Video
  

  According to Statista, global revenues for the Online Games segment are projected to reach US$23.56bn in 2022. This segment is expected to show an annual growth rate of 6.96%, resulting in a projected market value of US$32.98bn by 2027. Currently, the average revenue per user (ARPU) of Online Games is US$21.93. In this Advertiser Case Study we look at how an advertiser promoting a Games offer used ExoClick’s new CTA... Read More

• Why you should be targeting China, US & India with online Games offers for Mobile

  

  Anna Quiroga — Marketing Content Creator

  July 6, 2022 — Ad formats, Blog, Devices, Fullpage Interstitial, Games, In Page Push Notification, Market research, Mobile, Multi-Format Ads, Native, Outstream, Pre-roll in-stream, Push Notifications, Tips
  

  The online games segment generated approximately 21.1 billion U.S. dollars in revenues, being a huge segment of the overall Video Gaming industry. In this blog post we will give you some insights into the US, Chinese and India markets to help you maximize the performance of your offers using ExoClick's traffic sources. Whether you are promoting online games or mobile gaming apps, our aim is to inform you about each... Read More

• ExoClick’s Guide to The Bidder

  

  Giles Hirst — Head of Communication

  July 4, 2022 — Advertisers, Automation, Bidder, Case study, Dating, Games, Native, Tips
  

  Automatic Bidding Optimization - ExoClick's Guide to The Bidder Setting up your bidding for a test or full campaign is one of the most important steps of your campaign. Getting the right bid price has the following advantages: It will determine how much you pay for the traffic, therefore affecting your ROI How competitive your bids are will determine if you win the ad zone If you set a bid... Read More

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