News

  • The IAB’s new ad standards address the shift to cross-screen and responsive advertising

    The Interactive Advertising Bureau, the trade group that represents online advertising best practices has released new standards around mobile and web advertising. The standards are important because they help maintain a balance where publishers can generate revenues for their inventory whilst ensuring that users don't get annoyed by ad formats that make them want to download and install ad blockers. Alanna Gombert, the general manager of the IAB Tech Lab,... Read More

  • Google Chrome might integrate Ad Blocking feature

    Last week, The Wall Street Journal, TechCrunch and various other news sites have been reporting that Google might be integrating a new ad blocking feature into its Chrome browser. Google has still not commented on these rumours. Here is what we know so far... Google is a member of the Coalition for Better Ads which last month released its guidelines entitled 'Initial Better Ads Standards: Least preferred ad experiences for desktop... Read More

  • 1 million ad campaigns – Infographic

    ExoClick has approved 1 million ad campaigns on its global network since 2006, this is thanks to our vigilant Compliance Team who manually check every single ad campaign to ensure it meets our guidelines.  The advertiser that ran our millionth approved campaign won 1,000 euros worth of ExoClick traffic! We thought it would be a great idea to collate some of the data we have gathered over the last 10... Read More

  • Benjamin Fonzé talks about 10 years of ExoClick

    1st of December 2016 marks ExoClick's 10th birthday. From it's humble beginnings the company has become Spain's biggest ad tech company and the 4th largest ad network in the world. ExoClick's Founder & CEO Benjamin Fonzé talks about how it all began 10 years ago... How was ExoClick conceived? “Well, it didn’t happen overnight. I have always been into technology and back in 2006 there were a few big guys... Read More

  • Mobile internet use overtakes desktop for the first time

    For the first time more users are accessing the internet from mobile devices than from desktop computers. That is according to internet monitoring firm StatCounter. The combined traffic from mobile and tablet devices tipped the balance at 51.2 % versus 48.7% for desktop access. In emerging markets such as India, mobile is by far the preferred way to access the internet with a staggering 75% of users using mobile only.... Read More

  • Google rolls out Android 7.1 developer preview

    As of yesterday (19 October) Google is rolling out its Android 7.1 Nougat Developer Preview and its SDK tools to developers who signed up for the Android Beta Program. This is the same Android 7.1 that’s already on the Google Pixel and the company's plan is to release another preview in November and then roll out the final version in December. What’s new in 7.1? Support for Google’s Daydream VR... Read More

  • Latest UK mobile statistics and advertising data

    British consumers' obsession with their mobile devices has been capitalised upon by marketeers and their digital ad spend. According to PWC and IAB, for the first time in the first half of 2016, UK figures show that more digital display budget was being spent on mobile (£802m) than on PC and tablet (£762m). The figures also revealed that overall digital ad spending is up 16%, with mobile digital ad spend... Read More

  • Publishers could gain from EU net neutrality ruling regarding ad blocking

    Internet service providers and mobile operators that block ads could be breaking EU guidelines on net neutrality even if customers opt in. EU regulations only allow providers to block content for three reasons: to comply with a member state’s laws, to manage levels of traffic across a network, or for security. Updated guidelines issued by the Body of European Regulators for Electronic Communications (Berec) this week state that advertising should... Read More

  • Facebook to use technology against ad blockers

    Facebook has announced that it intends to start forcing ads to appear to all users of its desktop website, even if they use ad-blocking software. The company said that they will do this by changing the way that advertising is loaded on the desktop version of the platform, making its ad units much more difficult for ad blockers to detect. According to the Interactive Advertising Bureau (IAB) 26% of U.S.... Read More

  • 12 ways ExoClick innovated in 2015

    Here at ExoClick we always listen to client feedback and we develop tools and platform tweaks to meet their needs, so we introduced several great platform innovations in 2015, travelled around the world attending the industry's best shows, raised money for some worthwhile charities and we celebrated our 9th birthday on the 1 December! Always on target We really beefed up our targeting features. Our flexible frequency capping (x impressions... Read More

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