Blog
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How to optimize Christmas marketing campaigns
Christmas is fast approaching and is one of the most lucrative times of the year for Advertisers. In this article, we will delve into questions like how to optimize Christmas marketing campaigns and how to gain holiday advertising success while sharing tips for creating compelling Christmas ads and festive ad copy examples. So, if you are an Advertiser looking to make the most out of the Christmas period, keep reading... Read More
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Master ExoClick’s platform by joining the ExoClick Academy!
ExoClick has launched the ExoClick Academy, a free online learning platform for Publishers and Advertisers with all levels of knowledge designed to help you reach your advertising goals, allowing you to learn advertising skills online at your own pace! Retraining in order to change industries or pursue higher wages has become a normal part of the average person’s working life. So much so that, according to Apollo Technical, approximately half... Read More
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Become an ExoClick Publisher and maximize your Advertising business
At ExoClick, we're dedicated to helping our Publishers grow their business. By becoming an ExoClick Publisher, you'll gain expert guidance on optimizing your ad zones, ensuring Google compliance, and implementing effective monetization strategies. Our goal is to maximize your revenue while preserving a positive user experience. So, ready to discover what’s in it for you? Continue reading to find out why join ExoClick ad network as a Publisher and what... Read More
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Black Friday eCommerce trends: How to increase sales on Black Friday
Black Friday is an American shopping event that gained international popularity in 2010 and will begin on November 29th, 2024 this year. In this article, we will explore Black Friday eCommerce trends and how to increase sales on Black Friday. This article is particularly useful for Advertisers promoting offers in Tier 1 countries in Europe and English-speaking regions like the United States. We will also examine internal data from our... Read More
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Above and Below the fold Ad zone placement strategies for Publishers
When looking at the overall layout of your site, there are two main sections to take into consideration: Above the Fold and Below the Fold. Because they are different parts of the end user journey, it is important to take them into consideration when thinking about ad zone placement, and to be strategic. In this article we tell you ad zone placement strategies for Publisher for Above and Below the... Read More
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How ExoClick protects Publishers on our network
UPDATED 4, October 2024 - If you are wondering how ExoClick protects Publishers, our Compliance team is constantly working to guarantee ad chain flow security, ad quality and full industry compliance at all times to protect our Publishers. ExoClick’s mission is to ensure a great browsing experience and that all parties within the ad supply chain are protected, we have strict policies and guidelines that govern the kinds of ads... Read More
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How to choose a pricing model in Online Advertising
Are you an Advertiser looking to maximize your campaign reach? Then you are probably wondering, 'Which pricing model should I use for my advertising offer?' In this article, we will look at how to choose a pricing model in Online Advertising and compare the pricing models available for online Advertisers. Read on to learn what are the available pricing models in online advertising and how to make the most out... Read More
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Increase watch time with Fluid Player’s new Suggested Videos feature
Fluid Player is a fully customizable and flexible HTML5 lightweight video player which has over the years become a favorite among website Publishers. Because view time has a huge impact on Advertising metrics and to help you enhance them, we have recently added a new feature to help you provide the best possible end user experience and further monetize your content: Suggested videos, which appear on a grid at the... Read More
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Leverage Halloween for campaign creatives
Halloween is a fantastic holiday with people dressing up as ghosts, zombies, and vampires. It is very popular across Europe and America and a great way to boost your marketing efforts in October. In this article, we will answer the questions ´How to leverage Halloween for campaign creatives' and 'What are the advantages of Halloween marketing?'. We will also look into launching a seasonal marketing campaign to increase conversions, the... Read More
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How targeting can help you reach your conversion goals!
Targeting is a method used in advertising to ensure you are getting the best possible leads from your campaigns. It is a great way of narrowing your audience and increasing your campaign performance, ROI, and brand impact. This article will cover Advertisers biggest queries when tackling targeting like 'everything I need to know about Targeting and Frequency Capping in online advertising!' and the best practices for audience segmentation. We will... Read More