Mobile
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ExoClick contributes to Adigital’s Report: 2024 Digital Trends for SME Growth
Giles Hirst — Head of Communication
January 16, 2024 — Business intelligence, In-Stream, Mobile, News, Outstream, Slider, Video
Adigital, the leading business association representing the Digital Economy in Spain has released a report entitled: ‘2024 Digital Trends for SME Growth.’ The report is a collaboration with members of the Adigital ecosystem of Associates, which explores the paths that will be decisive in promoting the digital transformation of small and medium-sized companies in 2024. The report analyzes the key elements needed to enhance the digital strategy of SEMs, facilitating... Read More
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Mobile Publisher Case Study: How to Monetize Navigation Menu Tabs
Giles Hirst — Head of Communication
March 23, 2023 — Case Study: Publisher, Direct Links, Menu tabs, Mobile
As a publisher, creating the right ad zones is key to finding the perfect balance between a great user experience and great monetization. Nowhere is this more important than how your website displays on mobile devices. In this article we will show you how to monetize navigation Menu Tabs on mobile, two mobile publisher case studies showing how they optimized the Menu Tab ad zones and some best practices and... Read More
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Why you should be targeting China, US & India with online Games offers for Mobile
Anna Quiroga — Marketing Content Creator
July 6, 2022 — Advertiser tips, Asian traffic, Business intelligence, Chinese traffic, Games, Market research, Mobile, US traffic
The online games segment generated approximately 21.1 billion U.S. dollars in revenues, being a huge segment of the overall Video Gaming industry. In this blog post we will give you some insights into the US, Chinese and India markets to help you maximize the performance of your offers using ExoClick's traffic sources. Whether you are promoting online games or mobile gaming apps, our aim is to inform you about each... Read More
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Case Study: In-Page Push Notifications VoD offer 35.15% ROI
Oscar Amores — Senior Media Buyer
February 23, 2022 — Case Study: Advertiser, In Page Push Notification, Mobile, Tutorial, VoD
Campaign period: 10/10/2021 - 31/12/2021 (71 days) Offer type: VoD Ad Network: ExoClick Ad format: In-Page Push Notifications GEO: United States Devices: Mobile, iOS Introduction I wanted to promote a Video-on-Demand offer. It was based on the end user taking out a monthly/yearly subscription. The Payout was $45 for a sign up to a subscription. Although video ads are a great way to convert a video offer, I wanted to... Read More
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6 Reasons you should target India with mobile video ads
Giles Hirst — Head of Communication
August 12, 2021 — Advertiser tips, Asian traffic, Business intelligence, Mobile, Video
#1 It’s a massive market India has one of the biggest online economies in the world and its potential grows every year as more people become connected to the internet. With a population of 1.37 billion, according to Statista, 50% (685 million people) had access to the internet in 2020. This also ranks the country as second in the world in terms of active internet users (behind China). #2 More... Read More
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Case Study: ROI 10.48% for Mobile Dating offer using Native in UK
Robin Jaussaud from ExoClick’s Performance advertising team shares this case study for a mobile dating offer using the Native ad format targeting the UK. The UK is a tier 1 country and is a highly competitive market. Robin takes you through the process of testing, using automation tools, campaign optimisation and the final campaign results. Campaign period: 13 May 2021 - 4 June 2021 (23 days) Offer: Casual dating Ad... Read More
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Advertisers! 5 Reasons why you should be using the Fullpage Interstitial
Giles Hirst — Head of Communication
February 17, 2021 — Ad formats, Business intelligence, Fullpage Interstitial, Mobile
The Fullpage Interstitial (FPI) is available for Desktop and Mobile/Tablet. The ad format has been used in the mainstream for a couple of years now and is well accepted by users. Here are 5 reasons you should be advertising your offer with the FPI. Reason 1 - It’s BIG! ExoClick’s FPI is full screen and the large format size gives you the opportunity to really capture a user's attention. This... Read More
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6 Ways ExoClick Innovated in 2020
Giles Hirst — Head of Communication
December 23, 2020 — Desktop, Fullpage Interstitial, Mobile, Native, Platform features, Video
2020, a year like no other, but ExoClick still managed to adapt and innovate. With the help of our Business Intelligence department we have examined the data from 2020 and highlight some of the key platform features, tools and business strategies we provided to our clients to help them maximize their revenues in this unusual year. 1 - Traffic record 2020 was a record breaking year for traffic at ExoClick... Read More
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Publisher Case Study: Ad zone change: Instant Message to Video Slider
Experimenting with ad zones and different ad formats are one of the key factors to increasing revenues. When ExoClick introduced the Video Slider ad format one of our recommendations was to replace the Instant Message format with Slider. This is because the Slider works similarly to the IM format. Both appear in the bottom right of the websites screen, the difference is that, as its name suggests, the Slider slides... Read More
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Case study: How to optimise an In-Stream Video campaign
Campaign period: 13 August - 17 September 2020 Offer: Mobile Game Ad format: In-stream video Device: Android Ad network: ExoClick GEO: USA Many advertisers are still unsure of how to optimise their video campaigns. In this case study I will show you how to set up a test campaign and then optimise it. The goals of this case study were: To show the value of generating data by first testing... Read More
