Mobile
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Adness Case Study: How to target Members Area sites with RTB programmatic ads
Anna Quiroga — Marketing Content Creator
August 2, 2023 — Ad formats, Advertisers, Blog, Business intelligence, Case study, Dating, Devices, Direct Links, Games, Members traffic, Mobile, RTB
Are you looking to easily reach huge volumes of Members Area traffic and automatically scale your campaigns? You can do it if you target Members Area websites with RTB programmatic ads! In today’s article we will explain to you why you should be using RTB ad zones to promote your offers on Members Area sites, and we will give your insights into Adness’ audience exclusive stats and expert tips to... Read More
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How to convert Dating offers in China with ExoClick
Maria Serra — Marketing Content Creator
July 20, 2023 — Ad formats, Advertisers, Blog, Dating, In-Stream, Mobile, Multi-Format Ads, Native, Outstream, Pre-roll in-stream, Push Notifications, Responsive Display Ads, Slider, Smart Bid, Tips, Video
China is a fast-growing country with a thriving economy and a particular focus on developing advanced technologies that shape the future, as well as the population’s day to day life. People’s living standards and lifestyles are evolving and improving every year, with general interests shifting increasingly more towards socializing and dating - And a big part of their socializing and dating activities happen online! As a result, the online dating... Read More
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How to create a Native campaign from scratch in just 5 steps with ExoClick
Anna Quiroga — Marketing Content Creator
July 5, 2023 — Ad formats, Advertisers, Blog, Conversion tracking, Dating, Desktop, Devices, Keyword targeting, Mobile, Native, Responsive Display Ads, Retargeting, Smart Bid, Targeting, Tips, Tutorial
How much does Native advertising cost and what benefits can it bring for advertisers? According to Outbrain, Native advertising is expected to reach $98.59 billion by the end of 2023, so it makes sense that advertiser clients look for the best Native ad networks for advertisers, as well as the best Native traffic sources and tools to make their Native advertising campaigns thrive - This format has become widely popular... Read More
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How to convert online games offers in China with ExoClick
Anna Quiroga — Marketing Content Creator
June 28, 2023 — Ad formats, Advertisers, Blog, Desktop, Devices, Direct Links, Fullpage Interstitial, Games, In Page Push Notification, In-Stream, Market research, Menu tabs, Mobile, Native, Outstream, Pre-roll in-stream, Responsive Display Ads, Slider, Tips, Video
In this article we will show you how to convert online games offers in China with ExoClick's Chinese premium traffic sources. China is one of Asia’s most important economies and has the largest online user base in the world, two-thirds of which play games online. So much so that this GEO's online game industry in China has now become one of the largest worldwide in terms of both number of... Read More
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What is an adblocker? How does ad blocking work and how to beat ad blockers
Giles Hirst — Head of Communication
June 14, 2023 — Ad blocking, Ad formats, Advertisers, Blog, Desktop, Devices, Google, Mobile, Neverblock, Neverblock, News, Tips
What is an adblocker? Ad blocking refers to the process of using software or tools to prevent advertisements from being displayed on websites, mobile apps, or other digital platforms. Ad blocking tools work by identifying and blocking the scripts, codes, or content associated with online advertisements. Ad blocking has become popular due to several reasons. Some people find online ads intrusive, disruptive, or distracting while browsing the web. Others may... Read More
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Expert tips to help your campaigns convert in LATAM with Video Slider ads
Anna Quiroga — Marketing Content Creator
May 30, 2023 — Ad formats, Blog, Dating, Desktop, Devices, eCommerce, Games, Market research, Mobile, Slider, Targeting, Tips, Video
The Latin American advertising industry seems to have been in constant expansion throughout the last decade. According to Statista’s estimation, LATAM's online ad spend will increase by almost 14%, to about 13.7 billion US dollars throughout 2023. If you want to be a part of this expansion, Video formats are ideal to promote your online offers - According to the most recent Hubspot survey, 92% of video marketers reported that... Read More
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How to convert Sports Betting offers with ExoClick
Giles Hirst — Head of Communication
May 23, 2023 — Ad formats, Advertisers, Affiliates, Business intelligence, Mobile, Sports Betting
Football fever is here! With the UEFA Europa League final just around the corner on 31 May and the UEFA Champions League final on 10 June, now is the time to get your campaigns set up on ExoClick to promote your sports betting offers. Even though many sports events are local to certain countries, they have a global opportunity to generate interest from billions of betters, all over the world.... Read More
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How to create a successful Native advertising campaign
Anna Quiroga — Marketing Content Creator
April 13, 2023 — Ad formats, Advertisers, Automation, Bidder, Blog, Business intelligence, Case study, Conversion tracking, Dating, Desktop, Devices, eCommerce, Games, Members traffic, Mobile, Multi-Format Ads, Native, News, The Bidder, Tips
Are you wondering how to create a successful Native advertising campaign? Native ads are a very flexible format where you can get very creative in order to drive conversions. They look like the editorial content on a website - They do not look like ads! They perfectly merge with their environment, inviting the end user to click through to access editorial content that sparks their curiosity and matches their interests.... Read More
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Mobile Publisher Case Study: How to Monetize Navigation Menu Tabs
Giles Hirst — Head of Communication
March 23, 2023 — Ad formats, Case study, Direct Links, Menu tabs, Mobile, Publishers
As a publisher, creating the right ad zones is key to finding the perfect balance between a great user experience and great monetization. Nowhere is this more important than how your website displays on mobile devices. In this article we will show you how to monetize navigation Menu Tabs on mobile, two mobile publisher case studies showing how they optimized the Menu Tab ad zones and some best practices and... Read More
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Advertisers! Here are 11 top tips for video advertising in India
Anna Quiroga — Marketing Content Creator
March 20, 2023 — Ad formats, Advertisers, Blog, Dating, Desktop, Devices, Games, In-Stream, Market research, Mobile, Outstream, Pre-roll in-stream, Targeting, Tips, Video
Advertisers! If you are not targeting India with your offers you are missing out on massive potential revenue volumes! With a population of around 1.37 billion people, it is one of the world’s largest economies and it is growing fast. As of January 2022, and according to DataReportal, there were 658 million internet users in India, with a penetration rate of 47% of the total population at the start of... Read More