Outstream
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How ExoClick innovated in 2021
Giles Hirst — Head of Communication
December 22, 2021 — Ad formats, Advertisers, Company, Dating, In Page Push Notification, LiveCams, Members traffic, Multi-Format Ads, Native, Outstream, Platform features, Publishers, Video
As the online advertising industry continues to get more and more competitive, ExoClick’s platform and business assistance to clients provided several new features and revenue generation tips to help clients grow their businesses in 2021. Here are 7 ways ExoClick innovated in 2021. #1 Outstream Video ad format With the explosion of TikTok, Reels and the dominance of online video traffic the whole world is embracing short video content. Therefore... Read More
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6 ways to maximise Christmas online sales
Giles Hirst — Head of Communication
November 23, 2021 — Ad formats, Advertisers, Affiliates, Desktop, Fullpage Interstitial, Games, Mobile, Native, Outstream, Pre-roll in-stream, Push Notifications, Tips, Video
Christmas is the biggest shopping event of the year, coming straight after BlackFriday/Cyber Monday. In this blog post we bring you 6 ways to maximise Christmas online sales, with Christmas strategy tips and network CTRs to help you generate better conversions on ExoClick's platform this holiday season. #1 Digital products will be huge this Christmas This year physical goods are being hit by supply chain issues, in fact American online... Read More
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Advertisers! 6 Reasons you should be using Outstream video
Giles Hirst — Head of Communication
October 29, 2021 — Ad formats, Advertisers, Affiliates, Outstream, Tips, Video
Outstream is one of the 3 video ad formats ExoClick offers. If you haven’t tried the format yet to convert your offers, here are 6 reasons you should try using Outstream video! #1 How the format is viewed by the end user: Think of Outstream video as a display ad that happens to be a video. The Outstream Video ad is shown to an end user during their user journey,... Read More
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Publishers! How does Outstream compare to Banner eCPMs & CTRs?
The Outstream video ad format should be considered as a display ad and using the Outstream video ad format can not only bring you extra revenues, but is great for user experience. In this blog post we bring you our network’s Business Intelligence data as well as some tips for using both Outstream and Banner ad zones on your desktop and mobile sites. Outstream versus Banners Our Business Intelligence department... Read More
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Advertisers: Is Outstream more cost effective than Banners?
Giles Hirst — Head of Communication
June 21, 2021 — Ad formats, Advertisers, Business intelligence, Desktop, Mobile, Outstream, Video
Advertisers are still reliant on Banner ads for their offers. They are available in several sizes and are ubiquitous on any publisher site. But what if I told you there is an even more effective display ad format that has a significantly higher CTR than banners, but is also much more cost effective than Banners. The format is Outstream, which is a display ad format that uses a video ad... Read More
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Publishers! 5 successful Outstream ad zone implementations
Ada Llorca — Head of Publishing
March 23, 2021 — Ad formats, Case study, Desktop, Outstream, Publishers, Tips, Video
The Outstream video ad format is a game changer for publishers because it allows you the freedom to put video ads on your site wherever you want, and where you place your Outstream ad zone can have different effects on revenues and impressions. We looked at 5 publisher sites (2 on desktop, 2 on mobile and 1 on tablet) who implemented 1 Outstream ad zone. We examined the effect on revenues... Read More