• Enhanced Advertiser campaign setup in your Admin Panel

    Enhancing user experience Improve user experience Improve the filters section in campaign setup New ad server advertiser feature improvement Enhanced Advertiser campaign setup

    In our continuous effort to improve user experience on the ExoClick platform, we’ve implemented key changes to the “Filters” section in the campaign setup in your Admin Panel, in order to aid Advertisers in configuring their campaigns quicker and easier. We tell you all about it in this article. To streamline the user experience, we are making the following improvements: 1. Updated the “Target Mode” Selector: We introduced a new... Read More

  • Create high quality Video ads with AI

    AI is the future of Video Advertising

    In the last ten years, there have been significant advancements in AI technology. Chatbots are now able to respond to a wide array of inquiries, and text-to-image AI can quickly transform text into animated images. Additionally, AI has made strides in generating Videos that can be utilized for various purposes, including Advertising. In this article, we will look at why people are saying AI is the future of Video Advertising... Read More

  • Meet the HR team: What is it like to work in Ad Tech?

    What is it like to work in Ad Tech?

    Human resources (HR) is a very important department in every industry. In part one we met some of our wonderful HR team members and learned about how ExoClick’s HR Department takes care of our amazing team, supporting new joiners, and throughout their career within the company. ExoClick is a multicultural environment with team members from across the globe meaning that the HR Department is crucial to promoting a positive and... Read More

  • How to make the most out of Asynchronous ads

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    Using ExoClick’s updated version of Async tags brings a series of performance benefits to your site and its ad zones. From allowing your content to load asynchronously, therefore quicker, and improving your Google rankings, all the way to enabling excellent ExoClick features such as Ad refresh and Responsive Display Ads. In this article we tell you what are the 7 main reasons why you should use Asynchronous ads and how... Read More

  • How to create a high converting landing page to maximize your offers

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    Wondering how to create a high converting landing page to maximize your offers? A landing page is a simple web page that has a very specific purpose: converting visitors into leads. As an Advertiser, your landing acts as a bridge between your ad and your offer, designed to persuade potential clients who have clicked on your ad to purchase or sign up. In this article we tell you how to... Read More

  • The best ad formats to promote Sports Offers in 2024

    Best ad formats in Sports Betting 2024

    This summer is big for sports with both the UEFA Euro Cup and the Olympics being held in Paris. These sporting events create a huge opportunity for your Sports offers. In our previous article, we delved into our top tips on creating Video ads for the UEFA Euros 2024 and the 2024 Olympics so now we will focus on answering the question 'What are the best ad formats to promote... Read More

  • How to create great Banner ads: Maximize Display offers conversions

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    Wondering how to create great Banner ads to maximize Display offers conversions? One of the most popular forms of Display advertising are Banners, which constitute an effective method for Advertisers to generate leads and create brand awareness. In fact, according to Statista, ad spending in the Banner advertising market globally is projected to reach US$174.4bn in 2024, with an annual growth rate (CAGR 2024-2028) of 5.69%, resulting in a projected... Read More

  • Meet ExoClick’s HR Team! Human Resources responsibilities in ad tech

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    Wondering about Human Resources responsibilities in ad tech? ExoClick’s HR Department takes care of our amazing team, supporting them from the very start as new joiners, and throughout their career within the company. ExoClick is a multicultural environment with team members from across the globe, the HR Department is paramount to promote a positive and inclusive company culture and working environment. To better understand how our team members from HR... Read More

  • How to promote Sports Betting Offers with Video ads

    How to promote Sports Betting Offers with Video ads

    This summer is an important sports season with the UEFA Euros 2024 beginning on the 14th of June, and concluding on July 14. The Olympics, another quadrennial event, will be held in Paris from Friday, July 26, to Sunday, August 11. It is expected that 1 billion people will watch the Olympics and five billion people will attend the Euros, creating huge potential for your online Sports Betting offers. In... Read More

  • 4 Essential display ad formats that every Publisher should be using

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    Display advertising is an essential part of the digital landscape, with Display format ads growing in popularity year after year. So much so that, according to Statista, in 2024, Display advertising spending worldwide is forecast to expand by +6.9% to reach roughly 236 billion dollars. Display ads are a staple of digital Publishing and can help you successfully monetize your website traffic and unlock sustainable revenue streams by appealing to... Read More