Platform features

• Free HTML video players compared: Fluid Player vs. Video.JS

  

  Anna Quiroga — Marketing Content Creator

  April 19, 2023 — Ad formats, Blog, Comparison, Fluid Player, IAB, In-Stream, Outstream, Platform features, Pre-roll in-stream, Publishers, Video, VR
  

  With 91% of businesses using video as a marketing tool, online video has become a fundamental part of digital advertising. Are you a publisher looking to stream and monetize video content on your site? Welcome to the second edition of our video player comparison series! In our fist article we measured Fluid Player against JW Player. On this occasion we have 2 free HTML video players compared: Fluid Player and... Read More

• Native Advertising for Websites: ExoClick’s Flexible Ad Format

  

  Giles Hirst — Head of Communication

  February 28, 2023 — Ad formats, Multi-Format Ads, Native, Platform features, Publishers, Tips
  

  Native display advertising is one of the most flexible ad formats that Publishers can use to monetize their website’s content. Advertisers love Native because it is a really creative format for them to convert their offers which creates big demand from advertisers for Native ad zones. In this article we explain everything you need to know about Native advertising for websites, how to optimize Native ad zones using ExoClick’s platform... Read More

• How to protect your account credentials

  

  Juanma Cortes — Head of Technical Support

  January 19, 2022 — Advertisers, API, Platform features, Publishers, Tips
  

  It is very important that your ExoClick account is kept secure. In this blog post we show you some best practices you can carry out to ensure your account credentials are protected.  1 - Password tips Hackers use specific software that goes through millions of dictionary words and searches for multiple character combinations. Potentially weak passwords are a security issue. These are some examples that you should definitely avoid: Don’t... Read More

• How ExoClick innovated in 2021

  

  Giles Hirst — Head of Communication

  December 22, 2021 — Ad formats, Advertisers, Company, Dating, In Page Push Notification, Members traffic, Multi-Format Ads, Native, Outstream, Platform features, Publishers, Video
  

  As the online advertising industry continues to get more and more competitive, ExoClick’s platform and business assistance to clients provided several new features and revenue generation tips to help clients grow their businesses in 2021. Here are 7 ways ExoClick innovated in 2021. #1 Outstream Video ad format   With the explosion of TikTok, Reels and the dominance of online video traffic the whole world is embracing short video content. Therefore... Read More

• New feature: Targeting or blocking zones across whole sites

  

  Giles Hirst — Head of Communication

  July 23, 2021 — Advertisers, Platform features, Targeting, Tutorial
  

  We have added a new feature in Step 5 that allows advertisers to block or target zones across a whole site with just a couple of clicks, to improve workflow. Here's how it works: To target or block zones and sites in the list, first use the Target Mode drop-down to select whether to Target or Block zones and sites. Once you select a Target Mode other than All, a... Read More

• Multi-Format Ads Guide for Publishers

  

  Giles Hirst — Head of Communication

  May 13, 2021 — Ad formats, Multi-Format Ads, Platform features, Publishers, Tips
  

  Let's talk about Multi-Format Ads! Reaching online audiences on different devices means advertisers can no longer adopt a ‘one size fits all’ approach when it comes to running campaigns. They need to be able to use different ad formats targeting different website positions to grab an end user's attention at just the right moment.  Equally, Publishers need to provide inventory that is flexible enough to support different ad formats within... Read More

• Get faster banner ad load times with Asynchronous Tags

  

  Juanma Cortes — Head of Technical Support

  April 26, 2021 — Platform features, Publishers, Tips, Tutorial
  

  ExoClick has added the ability for publishers to use Asynchronous Tags for desktop and mobile banners ad zones. When creating either of these zone types, Publishers can use this tag to ensure that zones are loaded onto the page asynchronously. 3 great benefits of Asynchronous Tags: The ads will be able to load asynchronously, meaning that other content will be able to load while the ads are loading. This will... Read More

• 6 Ways ExoClick Innovated in 2020

  

  Giles Hirst — Head of Communication

  December 23, 2020 — Advertisers, Desktop, Fullpage Interstitial, Mobile, Native, Platform features, Publishers, Tips, Video
  

  2020, a year like no other, but ExoClick still managed to adapt and innovate. With the help of our Business Intelligence department we have examined the data from 2020 and highlight some of the key platform features, tools and business strategies we provided to our clients to help them maximize their revenues in this unusual year. 1 - Traffic record 2020 was a record breaking year for traffic at ExoClick... Read More

• Case Study: How 3 publishers increased Native ad zone CPMs

  

  Giles Hirst — Head of Communication

  October 27, 2020 — Ad formats, Case study, Desktop, Native, Platform features, Publishers, Tips
  

  Native advertising performs the best for both advertisers and publishers when the Native ad zones appear exactly like the content of a publisher site. Additionally Native can increase conversion rates for advertisers and improve user experience when they display a title and description text and the ad zone is highlighted that it contains ads. For advertisers this generates more clicks and for publishers this increases the value of your Native... Read More

• The premium power of the Direct Link

  

  Zara Mankoo — Publisher Account Manager - Members Area

  October 6, 2020 — Ad formats, Advertisers, Dating, Desktop, Games, Members traffic, Mobile, Platform features, Tips
  

  ExoClick has introduced new premium quality traffic sources using the Direct Link ad format in the form of Menu Tabs and Back Button Offers, these Direct Links are now all premium hand picked selected spots. What is a Direct Link? The Direct Link which is a powerful and highly flexible ad format. Think of it as a click that goes ‘directly’ to your offer’s landing page. Direct Links are strategically... Read More

« Older posts