Platform features
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Why is ExoClick the best video Ad Network for Publishers
Anna Quiroga — Marketing Content Creator
November 24, 2023 — Ad formats, Ad security, Blog, Client Care, Compliance, Desktop, Devices, Fluid Player, IAB, In-Stream, Mobile, Multicultural, Outstream, Payment/Funding Methods, Payments, Platform features, Pre-roll in-stream, Publishers, Slider, Tips, Video
Why is ExoClick the best video Ad Network for Publishers? When it comes to online advertising, video is one of the most powerful formats to bring high revenues on websites worldwide, accounting for 82.5% of all web traffic in 2023! And, according to Statista, ad spending in the video advertising market is projected to reach US$176.6bn in 2023, strong reason enough to start to monetize video traffic with ExoClick: Ad... Read More
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Get the most out of your data with ExoClick’s customizable dashboards
Maria Serra — Marketing Content Creator
September 21, 2023 — Advertisers, Platform features, Publishers
Data analytics is a priceless tool for both Publishers and Advertisers, helping them better understand their market in order to create an overall picture of what is happening with their customers and business, and, ultimately, maximize profit: With the right insights, Publishers can create direct connections with end users and Advertiser ads that have been tailored to reach the right audiences - Which are carefully targeted by the latter, thanks... Read More
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HTML video player comparison: Fluid Player vs. Flowplayer
Anna Quiroga — Marketing Content Creator
June 22, 2023 — Ad formats, Blog, Comparison, Fluid Player, In-Stream, Outstream, Platform features, Pre-roll in-stream, Slider, Video
According to OptinMonster, online marketers using video get 66% more qualified leads per year, and grow revenue 49% faster than those who don't, according to Dash. Also, including a video on a landing page can increase conversion rates by up to 80%, according to Saleslion. So, it doesn’t take a genius to conclude that video marketing is highly profitable! In order to become a part of these winning percentages, then... Read More
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Free HTML video players compared: Fluid Player vs. Video.JS
Anna Quiroga — Marketing Content Creator
April 19, 2023 — Ad formats, Blog, Comparison, Fluid Player, IAB, In-Stream, Outstream, Platform features, Pre-roll in-stream, Publishers, Video, VR
With 91% of businesses using video as a marketing tool, online video has become a fundamental part of digital advertising. Are you a publisher looking to stream and monetize video content on your site? Welcome to the second edition of our video player comparison series! In our fist article we measured Fluid Player against JW Player. On this occasion we have 2 free HTML video players compared: Fluid Player and... Read More
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Native Advertising for Websites: ExoClick’s Flexible Ad Format
Giles Hirst — Head of Communication
February 28, 2023 — Ad formats, Multi-Format Ads, Native, Platform features, Publishers, Tips
Native display advertising is one of the most flexible ad formats that Publishers can use to monetize their website’s content. Advertisers love Native because it is a really creative format for them to convert their offers which creates big demand from advertisers for Native ad zones. In this article we explain everything you need to know about Native advertising for websites, how to optimize Native ad zones using ExoClick’s platform... Read More
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How to protect your account credentials
Juanma Cortes — Head of Technical Support
January 19, 2022 — Advertisers, API, Platform features, Publishers, Tips
It is very important that your ExoClick account is kept secure. In this blog post we show you some best practices you can carry out to ensure your account credentials are protected. 1 - Password tips Hackers use specific software that goes through millions of dictionary words and searches for multiple character combinations. Potentially weak passwords are a security issue. These are some examples that you should definitely avoid: Don’t... Read More
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How ExoClick innovated in 2021
Giles Hirst — Head of Communication
December 22, 2021 — Ad formats, Advertisers, Company, Dating, In Page Push Notification, Members traffic, Multi-Format Ads, Native, Outstream, Platform features, Publishers, Video
As the online advertising industry continues to get more and more competitive, ExoClick’s platform and business assistance to clients provided several new features and revenue generation tips to help clients grow their businesses in 2021. Here are 7 ways ExoClick innovated in 2021. #1 Outstream Video ad format With the explosion of TikTok, Reels and the dominance of online video traffic the whole world is embracing short video content. Therefore... Read More
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New feature: Targeting or blocking zones across whole sites
Giles Hirst — Head of Communication
July 23, 2021 — Advertisers, Platform features, Targeting, Tutorial
We have added a new feature in Step 5 that allows advertisers to block or target zones across a whole site with just a couple of clicks, to improve workflow. Here's how it works: To target or block zones and sites in the list, first use the Target Mode drop-down to select whether to Target or Block zones and sites. Once you select a Target Mode other than All, a... Read More
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Multi-Format Ads Guide for Publishers
Giles Hirst — Head of Communication
May 13, 2021 — Ad formats, Multi-Format Ads, Platform features, Publishers, Tips
Let's talk about Multi-Format Ads! Reaching online audiences on different devices means advertisers can no longer adopt a ‘one size fits all’ approach when it comes to running campaigns. They need to be able to use different ad formats targeting different website positions to grab an end user's attention at just the right moment. Equally, Publishers need to provide inventory that is flexible enough to support different ad formats within... Read More
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Get faster banner ad load times with Asynchronous Tags
Juanma Cortes — Head of Technical Support
April 26, 2021 — Platform features, Publishers, Tips, Tutorial
ExoClick has added the ability for publishers to use Asynchronous Tags for desktop and mobile banners ad zones. When creating either of these zone types, Publishers can use this tag to ensure that zones are loaded onto the page asynchronously. 3 great benefits of Asynchronous Tags: The ads will be able to load asynchronously, meaning that other content will be able to load while the ads are loading. This will... Read More