Video
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Expert tips to help your campaigns convert in LATAM with Video Slider ads
Anna Quiroga — Marketing Content Creator
May 30, 2023 — Ad formats, Blog, Dating, Desktop, Devices, eCommerce, Games, Market research, Mobile, Slider, Targeting, Tips, Video
The Latin American advertising industry seems to have been in constant expansion throughout the last decade. According to Statista’s estimation, LATAM's online ad spend will increase by almost 14%, to about 13.7 billion US dollars throughout 2023. If you want to be a part of this expansion, Video formats are ideal to promote your online offers - According to the most recent Hubspot survey, 92% of video marketers reported that... Read More
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Free HTML video players compared: Fluid Player vs. Video.JS
Anna Quiroga — Marketing Content Creator
April 19, 2023 — Ad formats, Blog, Comparison, Fluid Player, IAB, In-Stream, Outstream, Platform features, Pre-roll in-stream, Publishers, Video, VR
With 91% of businesses using video as a marketing tool, online video has become a fundamental part of digital advertising. Are you a publisher looking to stream and monetize video content on your site? Welcome to the second edition of our video player comparison series! In our fist article we measured Fluid Player against JW Player. On this occasion we have 2 free HTML video players compared: Fluid Player and... Read More
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Advertisers! Here are 11 top tips for video advertising in India
Anna Quiroga — Marketing Content Creator
March 20, 2023 — Ad formats, Advertisers, Blog, Dating, Desktop, Devices, Games, In-Stream, Market research, Mobile, Outstream, Pre-roll in-stream, Targeting, Tips, Video
Advertisers! If you are not targeting India with your offers you are missing out on massive potential revenue volumes! With a population of around 1.37 billion people, it is one of the world’s largest economies and it is growing fast. As of January 2022, and according to DataReportal, there were 658 million internet users in India, with a penetration rate of 47% of the total population at the start of... Read More
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HTML Video Player Comparison: Fluid Player vs. JW Player
Anna Quiroga — Marketing Content Creator
March 13, 2023 — Ad formats, Blog, Comparison, Fluid Player, In-Stream, Market research, Outstream, Pre-roll in-stream, Video, VR
In this article we are going to carry out an HTML video player comparison for two of the top players in the market today: JW Player and as an alternative to JW Player, Fluid Player. With 91% of online businesses using video as a marketing tool, online video content has become a fundamental part of digital advertising. By using video, online companies have achieved: Audience engagement (61%) Leads/click throughs (56%)... Read More
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Publishers! How to optimize video ad zones with ExoClick
Giles Hirst — Head of Communication
February 20, 2023 — Ad formats, In-Stream, Outstream, Pre-roll in-stream, Publishers, Video
When monetizing video advertising, one of the main questions from Publishers to their ExoClick account managers is how to use the different types of video ad formats to find the perfect balance between maximizing revenues and ensuring a great end user experience. ExoClick offers Video Slider, Instream and Outstream video ads. Every Publisher site’s traffic will behave differently and when you throw desktop and mobile versions into the equation, it... Read More
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Use ExoClick’s free Video Ad Making Service for your Valentine’s Day Dating Offers!
Anna Quiroga — Marketing Content Creator
January 18, 2023 — Ad formats, Advertisers, Blog, Business intelligence, Dating, Desktop, Devices, In-Stream, Members traffic, Mobile, Outstream, Pre-roll in-stream, Tips, Video
Have you tried ExoClick’s free Video Ad Making Service for your Valentine’s Day Dating Offers? Video ads are an essential part of online advertising: They are a popular format because they are engaging, entertaining, and can be passively watched, resulting in high CTRs, along with the opportunity to really entertain an end user and make a connection with them. Because they are used to apps like Instagram, Youtube and TikTok,... Read More
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Online campaign trends for Chinese New Year 2023
Anna Quiroga — Marketing Content Creator
January 9, 2023 — Ad formats, Advertisers, Affiliates, Bidder, Blog, Desktop, Devices, eCommerce, Fullpage Interstitial, Games, In Page Push Notification, In-Stream, Menu tabs, Mobile, Multi-Format Ads, Native, Outstream, Pre-roll in-stream, Push Notifications, Social Messenger Traffic, Targeting, The Bidder, Tips, Video
Chinese New year 2023 is just around the corner, it starts on Sunday January 22nd and lasts a full 16 days of celebration, but only the first 7 days are considered a public holiday (January 22nd–January 29th, 2023). This highly popular festival celebrates the beginning of a new year on the traditional lunar Chinese calendar, and it is one of the most important calendar events for the Chinese population. It... Read More
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How ExoClick innovated in 2022
Anna Quiroga — Marketing Content Creator
December 14, 2022 — Ad formats, Advertisers, Affiliates, Company, Dating, Games, In Page Push Notification, Members traffic, Menu tabs, Mobile, Multi-Format Ads, Native, Outstream, Pre-roll in-stream, Publishers, Push Notifications, Responsive Display Ads, Social Messenger Traffic, Video
Online advertising is a highly competitive industry that evolves non-stop. To allow our clients to be on top of the game and keep up-to-date with the current trends, at ExoClick we continuously work to innovate, bringing new optimization features and updates to the table. 2022 has been a year full of innovation, where we opened up new traffic sources, offered brand new video features, payment options, and more. Continue reading... Read More
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Publishers! Meet Fluid Player: The lightweight free HTML video player
Anna Quiroga — Marketing Content Creator
November 22, 2022 — Ad formats, Blog, CTA, Fluid Player, IAB, In-Stream, Pre-roll in-stream, Video
Video advertising is currently one of the most profitable forms of advertising for publishers. If you are a publisher wondering what is the best way to monetize video content, you should use a powerful free HTML video player such as Fluid Player, which is free and open source. It’s also lightweight, and fully compatible with video ad formats. Additionally, it allows features such as CTA and Live Stream video ads... Read More
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The fundamentals of video advertising campaigns with ExoClick
Giles Hirst — Head of Communication
November 16, 2022 — Advertisers, Affiliates, Bidder, Case study, Outstream, Pre-roll in-stream, Tips, Video
"I have never seen such a high CTR!" That’s how one ExoClick advertiser described our Instream video ad format for his video advertising campaign, which you can read in his video advertising campaign case study here. Video advertising is perhaps the most important conversion tool in your arsenal to convert your offers. Finding the best video advertising traffic will help you maximize your video campaigns with ExoClick. In this blog... Read More