Blog

2020, a year like no other, but ExoClick still managed to adapt and innovate. With the help of our Business Intelligence department we have examined the data from 2020 and highlight some of the key platform features, tools and business strategies we provided to our clients to help them maximize their revenues in this unusual year. 1 - Traffic record 2020 was a record breaking year for traffic at ExoClick... Read More

20 November 2020. Barcelona, Spain. As part of ExoClick’s Native November celebration, the company is running a special Black Friday Week Native promotion offering new minimum prices for all Native ad zones across their network. This allows advertisers of Native ad campaigns to be able to set their Worldwide minimum bid at 0.001 € / $ for both CPC and CPM campaigns .  Minimum bid prices can really help advertisers... Read More

Experimenting with ad zones and different ad formats are one of the key factors to increasing revenues. When ExoClick introduced the Video Slider ad format one of our recommendations was to replace the Instant Message format with Slider. This is because the Slider works similarly to the IM format. Both appear in the bottom right of the websites screen, the difference is that, as its name suggests, the Slider slides... Read More

12 November, Barcelona, Spain. ExoClick has released a comprehensive guide for Publishers looking to maximize their revenues from their Native ad zones. The Publishers Ultimate Guide to Native is a downloadable PDF and features: Details of what Native advertising is ExoClick’s 3 Native ad formats Recommendation Widget, Interstitial and Exit and how they work The customization options available within ExoClick’s Admin panel and a tutorial showing 3 different ways Native... Read More

ExoClick’s Fullpage Interstitial (FPI) is a large format that takes up the full screen of the device the user is using to view your website. Available for desktop on the horizontal 1600x900px and mobile on the vertical 900x1600px. The format is responsive so works on tablet in vertical and horizontal formats. The Interstitials are served during user navigation of your website depending on how you program the triggers. The format... Read More

4 November 2020, Barcelona Spain. ExoClick is launching Client Days, a new initiative that gives non-account managed Advertiser and Publisher clients the opportunity for some expert advice with a 45 minute Skype call with an ExoClick Account Manager. The first Client Days will be held the second and third week of November and will focus on Video Advertising. Because Video is a very different style of ad format compared to... Read More

Native advertising performs the best for both advertisers and publishers when the Native ad zones appear exactly like the content of a publisher site. Additionally Native can increase conversion rates for advertisers and improve user experience when they display a title and description text and the ad zone is highlighted that it contains ads. For advertisers this generates more clicks and for publishers this increases the value of your Native... Read More

Campaign period: 13 August - 17 September 2020 Offer: Mobile Game Ad format: In-stream video Device: Android Ad network: ExoClick GEO: USA Many advertisers are still unsure of how to optimise their video campaigns. In this case study I will show you how to set up a test campaign and then optimise it. The goals of this case study were: To show the value of generating data by first testing... Read More

20 October 2020, Barcelona, Spain. ExoClick has released a brand new PDF as part of the company’s Ultimate Guide series. The Advertisers Ultimate Guide to Native focuses on tips and ExoClick platform tutorials for advertisers using this ad format. ExoClick’s platform features give advertisers one of the most creatively powerful tools in digital advertising to convert products and offers.  The guide features: What is Native advertising and why is it... Read More

ExoClick has introduced new premium quality traffic sources using the Direct Link ad format in the form of Menu Tabs and Back Button Offers, these Direct Links are now all premium hand picked selected spots. What is a Direct Link? The Direct Link which is a powerful and highly flexible ad format. Think of it as a click that goes ‘directly’ to your offer’s landing page. Direct Links are strategically... Read More