Targeting

• 7 ExoClick innovations from 2018

  

  Giles Hirst — Head of Communication

  December 18, 2018 — Ad formats, Advertisers, Affiliates, Compliance, Dating, Desktop, Devices, email clicks, Google, Members traffic, Mobile, Native, Platform features, Publishers, Targeting
  

  As 2018 comes to a close, ExoClick introduced some great new platform features to help Advertisers convert their offers and help protect Publishers from Google penalisation. Check out these 7 ExoClick innovations we launched in 2018: 1. The ExoClick Bidder This new automation tool for advertisers works just like a smart assistant by automating the optimization of their campaigns. It has two functions: Automatic Bidding – allows advertisers to automatically... Read More

• Apple’s Intelligent Tracking Prevention and behavioural retargeting

  

  Giles Hirst — Head of Communication

  December 21, 2017 — Advertisers, Affiliates, News, Retargeting, Targeting
  

  Safari's autumn release of macOS High Sierra included a feature called Intelligent Tracking Prevention, an initiative designed to beef up Apple’s efforts to block third-party trackers from capturing cross-site browsing data for ad targeting purposes. Intelligent Tracking Prevention collects statistics on resource loads as well as user interactions such as taps, clicks, and text entries. It then groups those statistics by top privately controlled domains. The system then determines which... Read More

• Tutorial: 9 steps to set up a campaign with ExoClick

  

  Oscar Amores — Head of Performance

  October 24, 2017 — Ad formats, Advertisers, Newbies, Platform features, Retargeting, Targeting, Tutorial
  

  If you are new to ExoClick, this 9 step guide will show you how to set up an advertising campaign on our network, and by using our high quality traffic sources and platform features in order to convert your offers. Step 1 - Create an account You can create an account using our signup form here. Normally it takes a few hours for our customer services team to approve your... Read More

• New regional targeting features

  

  Giles Hirst — Head of Communication

  September 5, 2017 — Advertisers, Platform features, Publishers, Targeting, Tips
  

  ExoClick has added some more in depth targeting, which now allows you to not just target countries, but also regions inside those countries, so you can directly target New York for example. This is a highly useful feature for advertisers for localised campaigns, such as dating or regional special offers/discounts, etc How to target by region In the admin panel under New Campaign > General Targeting, when creating/editing a campaign,... Read More