Targeting

• Video Keywords Tags for Publishers & Advertisers

  

  Juanma Cortes — Technical Coordinator

  February 10, 2021 — Ad formats, Advertisers, Affiliates, Targeting, Tips, Tutorial
  

  ExoClick offers 3 different video ad formats: In-Stream, Outstream and Video Slider.  Keyword targeting is especially useful for video formats because publishers tend to have lots of video content on their sites covering hundreds of different content genres. Keywords can then be used by an advertiser to target specific video content ad zones with relevant video ads.   Why is keyword targeting useful? If you are an advertiser, Keyword targeting... Read More

• Case study: How to optimise an In-Stream Video campaign

  

  Oscar Amores — Head of Performance

  October 22, 2020 — Ad formats, Advertisers, Bidder, Case study, Games, Mobile, Pre-roll in-stream, Targeting, Tips, Video
  

  Campaign period: 13 August - 17 September 2020 Offer: Mobile Game Ad format: In-stream video Device: Android Ad network: ExoClick GEO: USA Many advertisers are still unsure of how to optimise their video campaigns. In this case study I will show you how to set up a test campaign and then optimise it. The goals of this case study were: To show the value of generating data by first testing... Read More

• Campaign creation updated with new features

  

  Juanma Cortes — Technical Coordinator

  February 17, 2020 — Advertisers, Platform features, Targeting, Tutorial
  

  ExoClick has updated the process of creating a campaign, this includes an easier campaign creation flow, a new step and several useful features including set daily limits for budget and impressions and choose how both are delivered. You can also set time limits for your campaigns. The campaign flow has changed in many ways. The current state and changes for each step are detailed below. Step 1: General Here you... Read More

• Native advertising tips for higher conversions

  

  Giles Hirst — Head of Communication

  October 28, 2019 — Advertisers, Affiliates, Business intelligence, Native, Targeting, Tips
  

  Benefits of ExoClick’s Native ads We serve very high volumes of the Native ad format, it is ExoClick’s second highest used ad format and we serve over 50 billion of them every month. This is because the majority of our top publishers have Native ad zones implemented on their websites. Native ads are also cheaper to bid for than ordinary banner formats, plus ExoClick’s platform has lots of great tools... Read More

• The Manga and Anime Market is Big Business

  

  Giles Hirst — Head of Communication

  August 20, 2019 — Games, Manga & Anime, Market research, Neverblock, Platform features, Pre-roll in-stream, Publishers, Targeting, Tips, Video
  

  ExoClick has introduced a new category in the admin panel called Manga & Anime, in this blog post we will give you a market analysis of this globally popular entertainment genre and some tips on how publishers and advertisers can generate revenues from Manga & Anime.   Manga and Anime explained You might instantly think of Manga as THE definitive name for cartoons and animation content in Japan, however, did you... Read More

• ExoClick’s Newbie Guide to Advertising

  

  Giles Hirst — Head of Communication

  March 13, 2019 — Ad formats, Advertisers, Affiliates, Newbies, Platform features, Retargeting, Targeting, Tips, Tutorial
  

  Download our 'Newbie Guide to Advertising' by ExoClick's Customer Services department. It's packed full of tutorials and tips to get you started! If you have any questions or you need more advice on campaign optimisation contact our Client Care Agents 24/7. We wish you lots of successful campaigns! Read More

• 7 ExoClick innovations from 2018

  

  Giles Hirst — Head of Communication

  December 18, 2018 — Ad formats, Advertisers, Affiliates, Compliance, Dating, Desktop, Devices, email clicks, Google, Members traffic, Mobile, Native, Platform features, Publishers, Targeting
  

  As 2018 comes to a close, ExoClick introduced some great new platform features to help Advertisers convert their offers and help protect Publishers from Google penalisation. Check out these 7 ExoClick innovations we launched in 2018: 1. The ExoClick Bidder This new automation tool for advertisers works just like a smart assistant by automating the optimization of their campaigns. It has two functions: Automatic Bidding – allows advertisers to automatically... Read More

• Apple’s Intelligent Tracking Prevention and behavioural retargeting

  

  Giles Hirst — Head of Communication

  December 21, 2017 — Advertisers, Affiliates, News, Retargeting, Targeting
  

  Safari's autumn release of macOS High Sierra included a feature called Intelligent Tracking Prevention, an initiative designed to beef up Apple’s efforts to block third-party trackers from capturing cross-site browsing data for ad targeting purposes. Intelligent Tracking Prevention collects statistics on resource loads as well as user interactions such as taps, clicks, and text entries. It then groups those statistics by top privately controlled domains. The system then determines which... Read More

• New regional targeting features

  

  Giles Hirst — Head of Communication

  September 5, 2017 — Advertisers, Platform features, Publishers, Targeting, Tips
  

  ExoClick has added some more in depth targeting, which now allows you to not just target countries, but also regions inside those countries, so you can directly target New York for example. This is a highly useful feature for advertisers for localised campaigns, such as dating or regional special offers/discounts, etc How to target by region In the admin panel under New Campaign > Targeting & Advanced, when creating/editing a... Read More