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According to data captured by comScore, in March 2017 9.3 million (24.9%) of the country’s 37.3 million internet users accessed the internet exclusively via smartphone or tablet in March. By comparison, 9.1 million (24.3%) did so solely from a desktop or laptop computer. Just over half (51%) of Italy’s internet users employed both mobile and desktop devices to go online during the month, up 4 percentage points from the 47%... Read More

A recent survey by AdsNative entitled 'The State of Native Advertising 2017 (According to Publishers)' has revealed some very interesting statistics. The survey is based on the analysis of 7,500 web and mobile publishers during Q1 2017. As the Native ad format becomes more available a staggering 92.3% of the publishers in the survey have seen their native ad revenues increase in the last year, additionally, 68.9% have been monitoring... Read More

Barcelona, Spain. May 4, 2017: ExoClick, the innovative ad network, today announced that it has added five new features to its Native Advertising format. The company has also extended its 50% cash back promotion to run throughout the month of May. New features for Publishers Custom CSS: Publishers now have more control over the widget's customisation with a new Custom CSS configuration. This allows any kind of customization, so that... Read More

Barcelona, Spain. May 2, 2017: ExoClick, the innovative ad network, today announced that it has taken it's Pre-Roll In-Stream video format out of beta and it is now available across its entire network. Additionally, there is a major update to the company's Admin Panel (version 3.2.0.) which contains some useful new features. ExoClick's Pre-Roll In-Stream video ad format is inserted at the beginning of existing video content on a publisher’s... Read More

Last week, The Wall Street Journal, TechCrunch and various other news sites have been reporting that Google might be integrating a new ad blocking feature into its Chrome browser. Google has still not commented on these rumours. Here is what we know so far... Google is a member of the Coalition for Better Ads which last month released its guidelines entitled 'Initial Better Ads Standards: Least preferred ad experiences for desktop... Read More

Barcelona, Spain April 18, 2017: ExoClick, the innovative ad network today announced that it has launched an iOS version of its popular Admin Panel App. The Android version has been downloaded from Google Play 9,612 times since its release. The free app allows ExoClick's advertisers and publishers to access their accounts and view a selection of data from their iPhone, iPads or iPod Touch. Once the app is installed, clients... Read More

Barcelona, Spain. April 12, 2017: ExoClick, the innovative ad network, today announced that it has launched a fortnightly, 5 minute video show called The Additive. The show, presented by the company's Head of Communication Giles Hirst, features current news stories from the ad tech world. The Additive's first episode provides a look into the latest in Virtual Reality ad tech, how a UK publisher is successfully counteracting ad blocking and... Read More

7 April 2017. Barcelona, Spain. The Financial Times newspaper has ranked ExoClick at no. 523 in the 'FT1000 Fastest Growing European Companies 2017.'  The prestigious list recognises innovative and fast-growing businesses that are the driving force of the European economy, sustaining Europe’s competitiveness and generating jobs. Benjamin Fonzé, ExoClick’s founder and CEO commented, “The Financial Times is one of the world's leading publications for business and I am extremely proud... Read More

At the end of 2017 global mobile advertising spend is predicted to hit $143.5 billion. With such a large spend which is double the amount spent in 2015 ($71.8 billion), it is important for mobile advertisers to make their ads effective. Well help is at hand with a recent study from On Device Research who carried out an analysis of 200 mobile advertising effectiveness studies. Analysing display ads they found... Read More

According to a new eMarketer report, US native digital display ad spending is estimated to increase by 36.2% to $22.09 billion in 2017. That means it will make up almost 53% of all display ad expenditure in the US in 2017. The predictions are split into social native and non social native. While social takes up the biggest chunk, non social native is also expected to rise by 43% from... Read More