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Home » About Us » Blog Page 10

Blog

  • Advertisers! How to convert online games offers with video advertising in Europe

    Maria Serra — Marketing Content Creator

    August 3, 2023 — Advertiser tips, Business intelligence, European traffic, Games, In-Stream, Outstream, Slider, Smart Bid, Video

    As the internet has become increasingly more accessible across the world, and the pandemic forced people to turn to digital ways of entertainment, the online gaming industry has become largely popular in the past few years. This is especially noticeable in Europe, with more than half of the population playing online games on a regular basis. This means that promoting online gaming offers is a great way to achieve high... Read More

  • Adness Case Study: How to target Members Area sites with RTB programmatic ads

    Anna Quiroga — Marketing Content Creator

    August 2, 2023 — Advertiser tips, Business intelligence, Dating, Members Area, RTB
    How to target Members Area sites with RTB programmatic ads: Buy Adness members area traffic with ExoClick

    Are you looking to easily reach huge volumes of Members Area traffic and automatically scale your campaigns? You can do it if you target Members Area websites with RTB programmatic ads! In today’s article we will explain to you why you should be using RTB ad zones to promote your offers on Members Area sites, and we will give your insights into Adness’ audience exclusive stats and expert tips to... Read More

  • How to optimize video advertising campaigns

    Giles Hirst — Head of Communication

    July 27, 2023 — Advertiser tips, In-Stream, Outstream, Slider, Smart Bid, The Bidder, Video
    how to optimise video advertising campaigns with ExoClick

    Video advertising is one of the most effective ways to get clicks and drive conversions for your offers. However, it requires a different approach to display campaigns. In this blog post we will give you some expert tips on how to make video ad creatives easily, the best video ad campaign set up,  how to set up test video ad campaigns and how to optimize video advertising campaigns with ExoClick.... Read More

  • Publishers! Benefits of using Sub IDs on your Email Click ad zones

    Anna Quiroga — Marketing Content Creator

    July 26, 2023 — Dating, email clicks, Members Area, Publisher tips, Tutorial
    using Sub IDs on your Email Click ad zones to monetize your email sign ups

    Are you a Dating website publisher wanting to monetize your email sign ups? Then, Email Clicks are the ad format for you: Publishers have the freedom to create an email template that all advertisers will use to target your email lists. Available on CPC for advertisers, it works by sending an email to the end user which contains a call to action (Smart Link) that directs the user to the advertiser’s... Read More

  • How to convert Dating offers in China with ExoClick

    Maria Serra — Marketing Content Creator

    July 20, 2023 — Advertiser tips, Business intelligence, Chinese traffic, Dating
    How to convert Dating offers in China with ExoClick

    China is a fast-growing country with a thriving economy and a particular focus on developing advanced technologies that shape the future, as well as the population’s day to day life. People’s living standards and lifestyles are evolving and improving every year, with general interests shifting increasingly more towards socializing and dating - And a big part of their socializing and dating activities happen online! As a result, the online dating... Read More

  • ExoClick becomes a member of Adigital

    Giles Hirst — Head of Communication

    July 19, 2023 — Company, News
    ExoClick joins Adigital

    ExoClick, is now a member of Adigital. Adigital is the leading business association representing the Digital Economy in Spain. ExoClick is a Spanish company based in Barcelona and the company’s membership to Adigital will allow ExoClick to continue to strengthen its commitment to business innovation within the digital ecosystem. Adigital represents over 525 innovative and transformative companies that believe in and work for the development of the economy based on... Read More

  • How to create a Native campaign from scratch in just 5 steps with ExoClick

    Anna Quiroga — Marketing Content Creator

    July 5, 2023 — Advertiser tips, Native, Tutorial
    How to create a Native ad campaign from the ExoClick native advertising platform

    How much does Native advertising cost and what benefits can it bring for advertisers? According to Outbrain, Native advertising is expected to reach $98.59 billion by the end of 2023, so it makes sense that advertiser clients look for the best Native ad networks for advertisers, as well as the best Native traffic sources and tools to make their Native advertising campaigns thrive - This format has become widely popular... Read More

  • How to convert online games offers in China with ExoClick

    Anna Quiroga — Marketing Content Creator

    June 28, 2023 — Advertiser tips, Business intelligence, Chinese traffic, Games, Market research
    online games offers in China: Best ad formats to promote in China and Tips to promote your online games offers in China

    In this article we will show you how to convert online games offers in China with ExoClick's Chinese premium traffic sources. China is one of Asia’s most important economies and has the largest online user base in the world, two-thirds of which play games online. So much so that this GEO's online game industry in China has now become one of the largest worldwide in terms of both number of... Read More

  • What is an ad tech Hackathon: The ultimate multicultural tech creative exchange 

    Anna Quiroga — Marketing Content Creator

    June 23, 2023 — Careers, Company, Developers, Hackathon, Multicultural
    ad tech hackathon

    Let us explain one of the perks of working in ad tech and being in the team of one of the best ad tech companies to work for, whether it is in Barcelona, Dublin, or Porto: Our internal ad tech Hackathon! Our team of Developers love a Hackathon, but ad tech Hackathon projects need teams that also include other roles for their teams including QA, Sales, Business Intelligence and Marketing... Read More

  • HTML video player comparison: Fluid Player vs. Flowplayer

    Anna Quiroga — Marketing Content Creator

    June 22, 2023 — Fluid Player, In-Stream, Platform features, Publisher tips, Video
    HTML video player comparison:

    According to OptinMonster, online marketers using video get 66% more qualified leads per year, and grow revenue 49% faster than those who don't, according to Dash. Also, including a video on a landing page can increase conversion rates by up to 80%, according to Saleslion. So, it doesn’t take a genius to conclude that video marketing is highly profitable! In order to become a part of these winning percentages, then... Read More

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