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Barcelona, Spain. March 21, 2017: ExoClick, the innovative ad network, today announced that it will launch a month long native advertising promotion. Each advertiser that spends 1,000 USD/EUR or more on ExoClick's native advertising format during the month of April 2017, will receive 50% back of the total amount they have invested, which can then be spent on ExoClick's traffic during May 2017. ExoClick's founder and CEO Benjamin Fonzé commented,... Read More

Publishers and advertisers both have different wants and needs when it comes to advertising. Publishers are looking to increase revenues and maximising their fill rates, while advertisers are looking for excellent targeting and high-quality traffic. Native advertising is the format that provides these benefits.     How does native advertising achieve this? Native ads are paid media that blend into a publisher’s content on their site.  ExoClick’s native ad format... Read More

Barcelona, Spain. March 2, 2017: ExoClick, the innovative ad network, today announced that it has launched the native advertising format on its world leading platform. Native advertising is a commonly used ad format in the mainstream industry and because the ad appears just like the editorial content of the publishers site, it has a much higher click through rate compared to standard banner advertising. According to Mediapost consumers interact with native... Read More

ExoClick has approved 1 million ad campaigns on its global network since 2006, this is thanks to our vigilant Compliance Team who manually check every single ad campaign to ensure it meets our guidelines.  The advertiser that ran our millionth approved campaign won 1,000 euros worth of ExoClick traffic! We thought it would be a great idea to collate some of the data we have gathered over the last 10... Read More

It is THE show for the mobile industry from 27 Feb to 2 March.  Whether it is your first time or you are a seasoned visitor checkout our tips to ensure you generate some great business and know the best places to go in sunny Barcelona.  Mobile World Congress is held on the outskirts of the city at la Fira Gran Via. Getting there If you are going to take... Read More

Barcelona, Spain. February 10, 2017: ExoClick, the innovative ad network, today announced that it is about to reach 1 million approved ad campaigns that have run on the company's ad network platform since ExoClick began on 1st December 2006, until now. To celebrate this landmark achievement ExoClick is offering a prize of 1,000 euros of ExoClick traffic to the 1 millionth advertiser. Mark Westwood, ExoClick's Customer Service Director commented, “ExoClick's... Read More

The latest report from PageFair shows that the number of devices using an ad blocker increased by 30% in 2016, with much of that increase coming from users in Asia-Pacific, where 16% now use ad blockers.. Adblocking on desktop and laptop devices in the USA has grown at a higher rate than the global average, at 18%, with the global average being 11%.  However, on mobile the vast majority of... Read More

ExoClick has been advising its global network of publishers to switch their URLs from HTTP to HTTPS for a while now, because as of today, Google Chrome will show a 'Not Secure' message next to the URL in the browser bar if the publisher site attempts to collect data, such as password requests or credit card information. However, it is expected that in the near future Google will penalise all... Read More

Mobile internet in China has now pushed through the 50% threshold, according to the 39th China Internet Development Statistics Report, complied by the Chinese government agency responsible for the internet. As of December 2016, China had 731 million internet users. That figure represents 53.2 percent of China’s population, meaning that it is almost on par with the population of Europe: 743 million people. But, perhaps more impressively, 95 percent of... Read More

Problem: An advertiser wants to reach a specific type of consumer via an ad on a publisher site, a publisher wants to sell that ad space to the highest bidder, and, a consumer wants to browse the publisher’s site and be targeted with ads that are relevant to him. What is the most efficient way for this to happen? Answer: Programmatic RTB How does it work? Let’s look at an... Read More