Blog
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6 publisher tips to optimise your digital advertising revenues
If you are a publisher that generates income from your site using online ads from an ad network such as ExoClick, then these tips will help you to optimise your revenues. Tip 1 - What makes your site achieve high revenues? Well positioned ads that get attention from users that are browsing your site, motivating them to click on the ad and buy the promoted product. If you have high... Read More
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ExoClick named as Presenting Sponsor of The European Summit 2018
Barcelona 16 November 2017. ExoClick, the innovative ad company, today announced that it is to be the very first exclusive Presenting Sponsor of The European Summit for 2018. The European Summit is the premier networking conference and expo for digital products and services. Verticals include dating, entertainment, gaming, gambling, nutraceutical/health products, astro/esoteric products, blockchain/crypto technology, fintech and mainstream digital products. There are two shows each year, with the 18th edition... Read More
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ExoClick exclusively selling Traffic Mansion´s full email inventory
Barcelona, 15 November 2017, ExoClick, the innovative ad company today announced that it has signed an exclusive agreement with WeHitInbox, the company that exclusively manages the email inventory for the #1 dating membership site network TrafficMansion. ExoClick will monetize the company's entire email inventory. Available for dating offers only, the traffic consists of high quality dating email clicks targeting Tier 1 English-speaking countries including US, Canada, UK, Australia, New Zealand... Read More
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Facebook cashed in with $709m from AdBlock users, what are you doing about it?
In Q3 2016, Facebook took a stand against Ad Blockers, and implemented an AdBlock circumvention system that allows them to show advertising to AdBlock users. In their last quarterly report (Q2 2017), Facebook mentioned : “Desktop ad revenue grew 17% despite an ongoing decline in desktop usage. Note that our Q2 desktop ad revenue benefitted from our efforts to limit the impact of ad blocking technologies.” Eyeo, the company behind... Read More
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What is members area traffic?
Have you tried targeting your campaigns at dating membership area traffic yet? ExoClick gives advertisers the best opportunity to target their offers at this high converting traffic source. What is it? It consists of consumers who are members of dating sites, mainly from tier 1 English speaking GEOs in USA, Canada, UK, Australia and New Zealand. Consumers have joined these dating services and regularly login to their accounts and spend... Read More
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How to use ExoClick’s Platform API v2
ExoClick has just updated its platform API to version 2. This latest version allows you to automate every single feature inside ExoClick’s admin panel. You can use the API for simple processes such as automating repetitive tasks to save you time to more complex projects such as changing banner creatives on the fly. This blog post will show you how to use ExoClick’s API along with some automation examples to... Read More
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ExoClick’s platform API v2 takes automation to the next level
Barcelona, 18 October 2017, ExoClick, the innovative ad company today announced that it has released v2 of its platform API. The API has been vastly improved and now allows automation of all of the platform features that are inside ExoClick's admin panel. Here is a comprehensive list of the features that can now be automated with the API: Campaigns and variations Create, delete, modify, start and pause campaigns as well... Read More
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ExoClick updates Fluid Player with more monetisation features
Barcelona, Spain. September 18, 2017: ExoClick, the innovative ad company, today announced that it has introduced several new features to the free, open-source, HTML5 video player Fluid Player. Sponsored by ExoClick, Fluid Player is now one of the most advanced video players available and the new features in the version 2 update have been developed in order to help publishers monetise the video content on their sites. The player now... Read More
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ExoClick rolls out membership area traffic
Barcelona, Spain 7 September 2017. ExoClick, the innovative ad company, today announced that it has launched its membership area traffic business. Headed up by Kelan Stone, this new traffic source allows publishers of membership sites to have an additional revenue source via CPM ad spots, whilst giving advertisers the opportunity to target their offers to this highly lucrative traffic. The main vertical is dating membership sites from tier 1 English... Read More
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New regional targeting features
ExoClick has added some more in depth targeting, which now allows you to not just target countries, but also regions inside those countries, so you can directly target New York for example. This is a highly useful feature for advertisers for localised campaigns, such as dating or regional special offers/discounts, etc How to target by region In the admin panel under New Campaign > Targeting & Advanced, when creating/editing a... Read More