Blog

All ExoClick clients have had access to the Beta version of ExoClick’s v2 Admin Panel for a few months now in order to try and test it out. In the meantime we have been fine tuning the platform to ensure that it brings our clients the best ExoClick experience. Now v2 is the default Admin Panel and it is fully responsive and works on Desktop, Mobile and Tablet. If you... Read More

All ExoClick clients have had access to the Beta version of ExoClick’s v2 Admin Panel for a few months now in order to try and test it out. In the meantime we have been fine tuning the platform to ensure that it brings our clients the best ExoClick experience. Now v2 is the default Admin Panel and it is fully responsive and works on Desktop, Mobile and Tablet. If you... Read More

The system is now able to detect when visitors are accessing content using VR devices or devices in VR mode, and can show stats of this activity in the Statistics tabs. What can this new feature do? As an Advertiser, you can now be aware of when visitors are accessing your ads using VR devices such as Oculus Quest, Samsung Gear VR and others, and target them when creating campaigns.... Read More

10 September 2019, Barcelona. ExoClick, the innovative ad company, today announced it has launched ExoClick SaaS Technology, a new service that enables publishers to set up their own powerful RTB platform.  SaaS or Software as a Service allows businesses to use a developed software technology platform. This enables those businesses to scale up their operations without having to invest in development, servers/hardware and reduces the need for extra IT support.... Read More

Did you know that you can dynamically change texts within your Native ad campaigns? This is a really useful feature, particularly for GEO targeting and can really help you increase conversions. It’s all down to dynamic keyword insertion tokens, which automatically replace specific texts with keywords relevant to the end user. Here’s an example, let's say you have a GEO localised dating product. With the dynamic keyword insertion for country,... Read More

Barcelona, Spain. August 14, 2019: ExoClick, the innovative ad company, today announced that it has introduced a brand new tool for advertisers: Automatic Variations Optimisation. The tool allows automated control over the traffic sent to a campaign’s different variations. Automatic Variations Optimisation is similar to ExoClick’s landing page optimisation tool and provides three different ways to distribute traffic to the variations: Even: Spreads traffic evenly between the variations, so if... Read More

Among all of the different digital ad formats out there, video is the one that has shown the most growth. Our culture is driven by the fast consumption of short video content on social networks such as Snapchat, TikTok, Facebook, Twitter and Instagram, so consumers have become totally accustomed to their news feeds being filled with videos from various sources. This article is aimed at helping advertisers and affiliates to... Read More

Barcelona, 25 July 2019. ExoClick, the innovative ad company, today announced that it has been named as one of the ‘Ones to Watch’ in Europe in a list of business excellence published by the European Business Awards (EBA), one of the world’s largest and longest running business competitions. ExoClick, Spain’s biggest ad tech company was chosen because it demonstrates exceptional achievement and reflects the EBA programme’s core values of innovation,... Read More

Each quarter our Business Intelligence team examines our network data. For Q2 we focussed on The Bidder, Video Advertising and Email Clicks, here are the results.   The ExoClick Bidder Advertisers are continuing to use our Bidder tool to automate their bidding and blocking of under performing ad zones. In Q2 this year we saw an increase in new users month on month: Bidder Rules But what criteria are users... Read More

In the first of this series of two blog posts, we will show you how to fetch data from our platform by using the new API Global routes function. The aim is to help you to analyse and multi-filter some selected statistics utilising examples from this spreadsheet which should copy to your Google Drive. The spreadsheet will get you started using the API with some examples and then later, when... Read More