Year: 2016
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9 Sequential Retargeting Ideas
Sequential retargeting takes retargeting to the next level, but to understand it properly let's have a quick refresh on what retargeting actually is. Visitors hit your website or landing page without converting. You then add a cookie/pixel to their browser so that your advertisements follow them around the rest of the web when they are browsing sites. This increases your chances of conversion because they have already clicked on your... Read More
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Latest UK mobile statistics and advertising data
British consumers' obsession with their mobile devices has been capitalised upon by marketeers and their digital ad spend. According to PWC and IAB, for the first time in the first half of 2016, UK figures show that more digital display budget was being spent on mobile (£802m) than on PC and tablet (£762m). The figures also revealed that overall digital ad spending is up 16%, with mobile digital ad spend... Read More
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Mobile predicted to generate highest media spend in 2016
A new report by global media agency Carat predicts that by the end of 2016 mobile will generate the highest spend across all media, with a year-on-year to increase by 49%, beating earlier predictions of 38%. The data is taken from 59 markets in the Americas, Asia Pacific and EMEA. In Europe, the UK continues to be the number one ranked advertising market, with 5.4% growth in 2016 and a... Read More
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ExoClick to present exclusive information about their latest features at The European Summit
Giles Hirst — Head of Communication
September 8, 2016 — Uncategorized
Barcelona, Spain. September 7, 2016: ExoClick, the innovative ad network, is to host a presentation panel at The European Summit, Prague on 22 September. The panel entitled 'How to generate more revenues with ExoClick's latest platform updates' is aimed at advertisers, affiliates and publishers who are attending the show. ExoClick has introduced several new platform features throughout 2016 and the aim of the panel is to explain to show attendees... Read More
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8 tips for effective video advertising
Following the launch of ExoClick's new pre-roll in-stream video ad format, here are some key insights into how the format works, the great potential it has to drive conversions, its payment model and analytics, how to maximise impact with content and calls to action and finally a useful checklist to help get you started when using this highly effective digital ad format. 1. It's more engaging Video advertising your product... Read More
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HOW PUBLISHERS CAN TRACK PAID FOR TRAFFIC WITH SUB IDS
If you are a publisher you know that as a general rule in SEO it takes a new website 3 to 6 months before it really gains traction in organic searches. In a drive to grow website traffic, new and established publishers are using paid for traffic sources in order to supplement their organic traffic. In this way a publisher is also becoming an advertiser. So how does it work... Read More
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8 tips for scaling up your campaign
As an advertiser it can take some time for you to get a successful campaign going because many ideas don't always work out. Once you have a great converting campaign it can also quickly die out, so that's why it is imperative that you get the maximum profit out of it by scaling up. Remember that it is much easier to scale a well performing campaign than devising a brand... Read More
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Publishers could gain from EU net neutrality ruling regarding ad blocking
Internet service providers and mobile operators that block ads could be breaking EU guidelines on net neutrality even if customers opt in. EU regulations only allow providers to block content for three reasons: to comply with a member state’s laws, to manage levels of traffic across a network, or for security. Updated guidelines issued by the Body of European Regulators for Electronic Communications (Berec) this week state that advertising should... Read More
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10 tips for the perfect landing page
A landing page is the bridge between your ad and your offer. It is a simple web page that is designed to persuade people who have clicked on your ad that they should buy your product or sign up for your offer. Here we give you 10 tips to help you optimise your landing page for better conversions. Landing pages don't need to be complicated, keep it simple. A basic... Read More
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Are UK consumers finally realising that ads keep the internet free?
According to BizReport, the latest quarterly report from the Internet Advertising Board UK and YouGov states that the number of UK adults using ad blockers did not change significantly between February 2016 (21.7%) and July 2016 (21.2%). Interestingly, it seems that the value exchange message is beginning to sink in with the British consumer as they realize that ads online fund free content and services, and that the alternative to... Read More