HOW PUBLISHERS CAN TRACK PAID FOR TRAFFIC WITH SUB IDS
If you are a publisher you know that as a general rule in SEO it takes a new website 3 to 6 months before it really gains traction in organic searches. In a drive to grow website traffic, new and established publishers are using paid for traffic sources in order to supplement their organic traffic. In this way a publisher is also becoming an advertiser. So how does it work and how do you know where your paid traffic sources are coming from?
Using Sub IDs
By using Sub IDs you will know which sources are bringing you the best ROI, so you can target the best converting websites and ad spots for future campaigns.