Year: 2016

• HOW PUBLISHERS CAN TRACK PAID FOR TRAFFIC WITH SUB IDS

  

  Giles Hirst — Head of Communication

  September 6, 2016 — Platform features, Tutorial
  

  If you are a publisher you know that as a general rule in SEO it takes a new website 3 to 6 months before it really gains traction in organic searches. In a drive to grow website traffic, new and established publishers are using paid for traffic sources in order to supplement their organic traffic. In this way a publisher is also becoming an advertiser. So how does it work... Read More

• Tutorial: How to use ExoClick’s new Automatic Optimisation landing page algorithm

  

  Giles Hirst — Head of Communication

  April 20, 2016 — Platform features, Tutorial
  

  Problem: You have several landing pages each promoting the same offer, using different creatives, different calls to action and you need to test them all using ExoClick’s traffic to find the best converting landing page in order to drive sales. Wouldn’t it be great to have an algorithm that would automatically send traffic to the best performing page? Well now you can with ExoClick’s new intelligent landing page traffic algorithms!... Read More