Year: 2016
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What do UK publishers think about mobile ad blockers?
Back in May this year, AOL and research firm InsightsNow surveyed over 300 UK publishers to ask them what were the primary challenges they were seeing on mobile. With over half (55%) putting ad blockers as the biggest challenge, compared to quality of consumer experience (45%) and quality of content/creative (40%). However, mobile does provide publishers with several opportunities. The study also found that faster ad loads and engaging ad units... Read More
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Facebook to use technology against ad blockers
Facebook has announced that it intends to start forcing ads to appear to all users of its desktop website, even if they use ad-blocking software. The company said that they will do this by changing the way that advertising is loaded on the desktop version of the platform, making its ad units much more difficult for ad blockers to detect. According to the Interactive Advertising Bureau (IAB) 26% of U.S.... Read More
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New insights into why consumers are installing ad blockers
According to eMarketer installation of ad blockers on desktop is still increasing, up 48% to 45 million people in 2015, by the end of 2016 this will hit 63 million and rise to 77 million in 2017. But what exactly drives people to turn to ad blockers? Two new surveys have just been released that show some very interesting insights. Omnicom Media Group (OMG) surveyed a large sample group as... Read More
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ExoClick introduces a new pre-roll in-stream video ad format
Giles Hirst — Head of Communication
June 23, 2016 — Uncategorized
Barcelona, Spain. June 23, 2016: ExoClick, the innovative ad network, today announced that it has launched a new pre-roll in-stream video ad format. It is compatible with all major video players that use Flash and HTML5 and it can also be integrated within custom players. The ad format is inserted at the beginning of existing video content on a publisher's site such as a movie scene or trailer. The video... Read More
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ExoClick’s Team Building Event 2016
Every year ExoClick holds a Team Building event. Off-site team building events bring people together by encouraging collaboration and teamwork with fun activities that help people see each other in a different light allowing them to connect on a deeper level. One of the most powerful reasons for team building is that company employees build skills including communication, planning, problem-solving and conflict resolution. Team bonding has a long term effect... Read More
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Google I/O 2016 – the lowdown
After the Google I/O show that got all Android developers very excited, here is a summary of what is on Google's roadmap. Read on! Android Back in March, Google released a preview of its forthcoming Android N update. At I/O it revealed more info and uses that go beyond the preview version: - VR support via its Daydream platform - Automatic removal of less frequently used apps from the home... Read More
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US digital ad revenues grow 20 percent in 2015
The digital ad industry continued continues to grow in double-digits each year according to a new report from the Interactive Advertising Bureau (IAB.) The report showed that online ad revenues in the United States topped $59.6 billion in 2015, which is up 20 percent compared to 2014 and the report states that this is an all-time high. Much of this growth is due to mobile, which increased 66 percent to... Read More
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Tutorial: How to use ExoClick’s new Automatic Optimisation landing page algorithm
Problem: You have several landing pages each promoting the same offer, using different creatives, different calls to action and you need to test them all using ExoClick’s traffic to find the best converting landing page in order to drive sales. Wouldn’t it be great to have an algorithm that would automatically send traffic to the best performing page? Well now you can with ExoClick’s new intelligent landing page traffic algorithms!... Read More
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ExoClick nominated for European Performance Marketing Award
Giles Hirst — Head of Communication
April 18, 2016 — Uncategorized
Barcelona, Spain. April 18, 2016: ExoClick, the innovative ad network, today announced that it has been nominated in the category 'Publishers’ Choice of Network or Platform: Spain' at this year's European Performance Marketing Awards, to be held on July 4 in Amsterdam as part of the Performance Marketing Insights Europe 2016 trade show. Richard Cottrell, ExoClick's Global Sales Director commented, “We are extremely excited to be nominated for this prestigious... Read More
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ExoClick introduces new platform features including three new traffic distribution algorithms for landing pages
Giles Hirst — Head of Communication
March 29, 2016 — Uncategorized
Barcelona, Spain. March 29, 2016: ExoClick, the innovative ad network, today announced that it has introduced three new traffic distribution algorithms on its industry leading platform. The intelligent algorithms give advertisers automated control over the traffic that they send to variant landing pages that they use to promote individual products and offers. The traffic sharing algorithms can be selected in Admin Panel > Advertisers > Offers. Here is a description... Read More