Author: Giles
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Case Study: How 3 publishers increased Native ad zone CPMs
Giles Hirst — Head of Communication
October 27, 2020 — Ad formats, Desktop, Native, Platform features
Native advertising performs the best for both advertisers and publishers when the Native ad zones appear exactly like the content of a publisher site. Additionally Native can increase conversion rates for advertisers and improve user experience when they display a title and description text and the ad zone is highlighted that it contains ads. For advertisers this generates more clicks and for publishers this increases the value of your Native... Read More
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ExoClick releases ‘Advertisers Ultimate Guide to Native’
Giles Hirst — Head of Communication
October 20, 2020 — Uncategorized
20 October 2020, Barcelona, Spain. ExoClick has released a brand new PDF as part of the company’s Ultimate Guide series. The Advertisers Ultimate Guide to Native focuses on tips and ExoClick platform tutorials for advertisers using this ad format. ExoClick’s platform features give advertisers one of the most creatively powerful tools in digital advertising to convert products and offers. The guide features: What is Native advertising and why is it... Read More
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ExoClick breaks a new record, now serving +8.5 billion daily impressions
Giles Hirst — Head of Communication
August 13, 2020 — Uncategorized
Barcelona, Spain. 13 August 2020: ExoClick, the innovative ad company, today announced that it has broken another record, it is now serving 8.5 billion daily ad impressions across its global ad network of publisher sites. ExoClick’s Sales and Ad Operations Director Evan Zirdelis commented, “This year we added exclusive new traffic sources and we also saw initial increases in traffic when lockdowns began in March this year, and we have... Read More
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Advertisers: What is working in LATAM right now?
Giles Hirst — Head of Communication
August 4, 2020 — Ad formats, Business intelligence, Market research, Mobile, Video
ExoClick’s Business Intelligence department carried out an in-depth analysis of the LATAM market for Q1 & Q2 of 2020. With many countries across LATAM in lockdown across this time period and as we go into Q3, we wanted to give you some advice on how to convert specific verticals in LATAM. One of the advantages of LATAM is that the vast majority of countries all speak Spanish, meaning that you... Read More
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Make more revenues with less ad formats!
Make more revenues with less ad formats? How is that possible? Well, we have streamlined our banner ad formats by discontinuing some sizes, let's look at what has changed and explain the advantages. Mobile Interstitial We have removed the smaller 300x250 Mobile Interstitial. To target mobile users you can use the much larger Mobile Fullpage Interstitial. For publishers this format is much more flexible and features various triggering options and... Read More
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A typical working day for Customer Success Specialist Sofya Kirillova
ExoClick's Customer Success team is available 24/7 to help Publishes and Advertisers with any platform questions, optimisation tips, billing enquiries, etc. Sofya Kirillova is a Customer Success Specialist, so we interviewed her to find out more about her role. What is Customer Success and why is it important? Nobody likes to be stuck with their questions because there is no real person to help them, and no one likes to... Read More
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ExoClick launches Desktop Fullpage Interstitial
Giles Hirst — Head of Communication
July 8, 2020 — Uncategorized
Barcelona, Spain. 8 July 2020: ExoClick, the innovative ad company, today announced that it has launched a new ad format, the Desktop Fullpage Interstitial. This desktop version joins the previously released Mobile Fullpage Interstitial. The Interstitial is a full page ad displayed on desktop horizontally 1600x900px with an image or video banner. The ad is triggered in between a page load and shown to the end user. The full screen... Read More
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ExoClick’s Ultimate Guide to Video Advertising
Many advertisers want to start video advertising campaigns because they have a very high conversion rate compared to traditional banners. ExoClick offers three specific video ad formats: In-Stream, Outstream and Video Slider. This indepth Guide is designed to help you get started with video advertising campaigns. Video formats explained What are the differences between In-Stream, Outstream and Video Slider? In-Stream Video: Works with all major video players and automatically... Read More
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Affiliate Case Study: 40% ROI with localised dating offer using Video Slider
Experienced affiliate marketing professional Filipe Dominguez shares a campaign case study on how he tested the Video Slider ad format for a localised dating offer. Campaign period: 28 May - 15 June 2020 (19 days) Offer: Localised dating website Ad Network: ExoClick Ad format: Video Slider GEO: Spain Investment: $262.10 Total income: $369 Net profit: $107.01 Conversions: 123 ROI: 40.82% Introduction I had been using the Instant Message format on... Read More
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ExoClick adds new metrics and combo charts to its customizable Dashboard widgets
Giles Hirst — Head of Communication
June 10, 2020 — Uncategorized
10 June 2020, Barcelona. ExoClick, the innovative advertising company, today announced that it has added a large range of data dimensions and metrics to the customizable Dashboard widgets within their admin panel. The dimensions and metric combinations allow Advertisers and Publishers to display their real-time data as trend overviews using either tables, line or pie charts or a new combo chart that allows clients to plot a combination bar and... Read More