ExoClick introduces a new pre-roll in-stream video ad format
Barcelona, Spain. June 23, 2016: ExoClick, the innovative ad network, today announced that it has launched a new pre-roll in-stream video ad format. It is compatible with all major video players that use Flash and HTML5 and it can also be integrated within custom players.
The ad format is inserted at the beginning of existing video content on a publisher’s site such as a movie scene or trailer. The video ad will automatically play as a pre-roll ad when a user clicks to play the video content they decided to watch. The ad’s content is customizable with clickable calls to action in order to encourage consumers to click through to the product or offer. ExoClick’s pre-roll in-stream video ad format conforms to the Interactive Advertising Bureau’s industry VAST standard.*
For publishers, the ad format places high quality, premium video ads on their site. Video ads are proven to generate higher revenues using the CPV (cost per view) pricing model. Furthermore, publishers have control over the video format by adding a ‘skip this ad’ button within the advertisement.
Advertisers can now create premium content video ads to tell a compelling story about their offers and engage the consumer with customizable calls to action. Frequency capping is available for effective retargeting and advertisers can access real time statistics on impressions, part views, greater than 10 second views and completed views.
Benjamin Fonzé, ExoClick’s founder and CEO enthused, “Our pre-roll video format gives marketers the capability of getting ads in front of premium video content on publisher sites. This format already has a high click-through rate and according Business Insider, video ads have an average CTR of 1.84%, the highest click-through rate of all digital ad formats. This can be pushed even higher because of the creative potential to engage consumers with this new ad format. Used in conjunction with ExoClick’s deep targeting features, advertisers can greatly increase their sales potential while maximising the spend of their advertising budgets.”
Fonzé continued, “According to Syncast, by 2017 74% of all online traffic will be video. ExoClick is leading the industry with this innovative ad format and ensuring that our advertisers and publishers can stay ahead of the game in order to generate maximum revenues in the digital ad space.”
View a demo of the video ad here.
For further information about this new ad format please speak to your ExoClick account manager, or email firstname.lastname@example.org.
NOTES TO EDITORS
* VAST stands for Video Ad Serving Template and is a universal protocol that standardizes communication between ad servers and video players.
FOR FURTHER PRESS INFORMATION:
Launched in 2006 and based in Barcelona, Spain, ExoClick is an innovative global ad network serving 155+ billion geo-targeted ads a month to web and mobile advertiser/publisher platforms via its proprietary software.
Founded by current CEO Benjamin Fonzé, ExoClick is ranked as the 4th largest ad network in the world by W3Techs and the #1 ad network for the entertainment market. The Company has been ranked three times in the Deloitte Fast 500. ExoClick won the Ruban d’Honneur Award for The Business of the Year with a Turnover of €26-150m in the 2015/16 European Business Awards and the Company was ranked at number 11 in the Top 20 Best Workplaces in Spain in the category of companies with between 20-49 employees (PYMES).