Market research

• Why you should be targeting China, US & India with online Games offers for Mobile

  

  Anna Quiroga — Marketing Content Creator

  July 6, 2022 — Ad formats, Devices, Fullpage Interstitial, Games, In Page Push Notification, Market research, Mobile, Multi-Format Ads, Native, News, Outstream, Pre-roll in-stream, Push Notifications, Tips
  

  The online games segment generated approximately 21.1 billion U.S. dollars in revenues, being a huge segment of the overall Video Gaming industry. In this blog post we will give you some insights into the US, Chinese and India markets to help you maximize the performance of your offers using ExoClick's traffic sources. Whether you are promoting online games or mobile gaming apps, our aim is to inform you about each... Read More

• Advertisers: What is working in LATAM right now?

  

  Giles Hirst — Head of Communication

  August 4, 2020 — Ad formats, Advertisers, Business intelligence, Market research, Mobile, Pre-roll in-stream, Reports, Video
  

  ExoClick’s Business Intelligence department carried out an in-depth analysis of the LATAM market for Q1 & Q2 of 2020. With many countries across LATAM in lockdown across this time period and as we go into Q3, we wanted to give you some advice on how to convert specific verticals in LATAM. One of the advantages of LATAM is that the vast majority of countries all speak Spanish, meaning that you... Read More

• Traffic increases and vertical tips during COVID-19

  

  Giles Hirst — Head of Communication

  April 8, 2020 — Advertisers, Affiliates, Business intelligence, Dating, Games, Market research, Members traffic, Tips
  

  Network Traffic increases ExoClick’s Business Intelligence team has been closely monitoring our network’s traffic since various states of emergency and lockdowns were put into place by different GEOs. Below you can see the served impressions for each week from 9 March to 5 April, week 11 to week 15 of the year. The weekly percentages were calculated by comparing the traffic on our network from 2 to 8 March, week... Read More

• Dating Factory sign-up statistics

  

  Giles Hirst — Head of Communication

  December 20, 2018 — Advertisers, Dating, Market research, Members traffic, Tips
  

  Dating Factory is the biggest international provider of dating white label sites, their network is available in 22 languages covering over 70 different dating niches worldwide. Dating Factory hosts over 100,000 dating sites on its platform and ExoClick offers their members area traffic exclusively. We have been working with Dating Factory's business intelligence department to bring you some fascinating insights into their dating traffic, to help you with targeting your... Read More

• 7 emoji tips for push notification campaigns

  

  Giles Hirst — Head of Communication

  December 12, 2018 — Ad formats, Advertisers, Market research, Platform features, Push Notifications, Tips
  

  Push notification messages increase engagement when emojis are included in the message. ExoClick’s push notification ad format allows advertisers to include emojis in their title text and/or description texts. There are 2,823 emojis in the Unicode Standard and this blog post gives you some tips on how to use emojis in your campaigns.   Emotive emojis Emojis are fun and relatable and they enhance communication by providing direct images and... Read More

• 7 ExoClick network statistics for Q1 2018

  

  Giles Hirst — Head of Communication

  June 6, 2018 — Ad formats, Advertisers, Affiliates, Dating, Desktop, Devices, Market research, Mobile, Native, Pre-roll in-stream
  

  ExoClick's Business Intelligence department has been busy crunching numbers and we have some interesting traffic insights for Q1 2018. The focus of these statistics are ExoClick's Native advertising and In-stream video ad formats. Native advertising statistics Q1 2018 1.The top 5 GEOs serving Native impressions were: In fact the USA is the biggest market for Native ads with predictions from eMarketer stating that this year 58.3% of US digital display... Read More