Market research
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Expert tips to help your campaigns convert in LATAM with Video Slider ads
Anna Quiroga — Marketing Content Creator
May 30, 2023 — Ad formats, Dating, Desktop, Devices, eCommerce, Games, Market research, Mobile, News, Slider, Targeting, Tips, Video
The Latin American advertising industry seems to have been in constant expansion throughout the last decade. According to Statista’s estimation, LATAM's online ad spend will increase by almost 14%, to about 13.7 billion US dollars throughout 2023. If you want to be a part of this expansion, Video formats are ideal to promote your online offers - According to the most recent Hubspot survey, 92% of video marketers reported that... Read More
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Advertisers! Here are 11 top tips for video advertising in India
Anna Quiroga — Marketing Content Creator
March 20, 2023 — Ad formats, Advertisers, Dating, Desktop, Devices, Games, In-Stream, Market research, Mobile, News, Outstream, Pre-roll in-stream, Targeting, Tips, Video
Advertisers! If you are not targeting India with your offers you are missing out on massive potential revenue volumes! With a population of around 1.37 billion people, it is one of the world’s largest economies and it is growing fast. As of January 2022, and according to DataReportal, there were 658 million internet users in India, with a penetration rate of 47% of the total population at the start of... Read More
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HTML Video Player Comparison: Fluid Player vs. JW Player
Anna Quiroga — Marketing Content Creator
March 13, 2023 — Ad formats, Comparison, Fluid Player, In-Stream, Market research, News, Outstream, Pre-roll in-stream, Video, VR
In this article we are going to carry out an HTML video player comparison for two of the top players in the market today: JW Player and as an alternative to JW Player, Fluid Player. With 91% of online businesses using video as a marketing tool, online video content has become a fundamental part of digital advertising. By using video, online companies have achieved: Audience engagement (61%) Leads/click throughs (56%)... Read More
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World Cup 2022: Maximize your Online Sports Betting Offers
Anna Quiroga — Marketing Content Creator
November 14, 2022 — Ad formats, Advertisers, Affiliates, Desktop, Devices, Fullpage Interstitial, In Page Push Notification, Market research, Mobile, Native, News, Outstream, Push Notifications, Social Messenger Traffic, Video
Football fever is rapidly taking over the world as the FIFA World Cup 2022 approaches! Because everybody will be tuning in to watch the matches, it is the perfect time to promote your Online Sports Betting offers. To help you prepare for this occasion and to help buy gambling traffic that is high quality we have put together 10 Tips and Video advertising advice to maximize the results of your... Read More
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7 ways to maximize your Christmas online sales 2022
Anna Quiroga — Marketing Content Creator
November 10, 2022 — Ad formats, Desktop, Devices, eCommerce, Games, In Page Push Notification, Market research, Native, News, Outstream, Push Notifications, Tips, Video
Christmas is just around the corner! And it is the biggest shopping event of the year - even bigger than Black Friday and Cyber Monday. In this blog post we bring you 7 ways to maximize Christmas online sales, with Christmas strategy tips and network CTRs to help you generate better conversions using ExoClick’s traffic sources this holiday season. #1 Christmas online sales are the main growth driver This year,... Read More
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ExoClick’s eCommerce traffic for Black Friday and Cyber Monday
Anna Quiroga — Marketing Content Creator
November 2, 2022 — Advertisers, Affiliates, Business intelligence, eCommerce, Market research, News, Tips
2022 is set to be a big year for online shoppers looking for discounts for digital products and eCommerce bargains. This year’s Black Friday (25 November) and Cyber Monday (28 November) are just a few weeks away! These dates grant consumers the opportunity to purchase their favorite products and services at heavily discounted prices. The Black Friday and Cyber Monday period is also great for product owners and affiliates because... Read More
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Why you should be targeting China, US & India with online Games offers for Mobile
Anna Quiroga — Marketing Content Creator
July 6, 2022 — Ad formats, Devices, Fullpage Interstitial, Games, In Page Push Notification, Market research, Mobile, Multi-Format Ads, Native, News, Outstream, Pre-roll in-stream, Push Notifications, Tips
The online games segment generated approximately 21.1 billion U.S. dollars in revenues, being a huge segment of the overall Video Gaming industry. In this blog post we will give you some insights into the US, Chinese and India markets to help you maximize the performance of your offers using ExoClick's traffic sources. Whether you are promoting online games or mobile gaming apps, our aim is to inform you about each... Read More
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Advertisers: What is working in LATAM right now?
Giles Hirst — Head of Communication
August 4, 2020 — Ad formats, Advertisers, Business intelligence, Market research, Mobile, Pre-roll in-stream, Reports, Video
ExoClick’s Business Intelligence department carried out an in-depth analysis of the LATAM market for Q1 & Q2 of 2020. With many countries across LATAM in lockdown across this time period and as we go into Q3, we wanted to give you some advice on how to convert specific verticals in LATAM. One of the advantages of LATAM is that the vast majority of countries all speak Spanish, meaning that you... Read More
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Traffic increases and vertical tips during COVID-19
Giles Hirst — Head of Communication
April 8, 2020 — Advertisers, Affiliates, Business intelligence, Dating, Games, Market research, Members traffic, Tips
Network Traffic increases ExoClick’s Business Intelligence team has been closely monitoring our network’s traffic since various states of emergency and lockdowns were put into place by different GEOs. Below you can see the served impressions for each week from 9 March to 5 April, week 11 to week 15 of the year. The weekly percentages were calculated by comparing the traffic on our network from 2 to 8 March, week... Read More
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Dating Factory sign-up statistics
Giles Hirst — Head of Communication
December 20, 2018 — Advertisers, Dating, Market research, Members traffic, Tips
Dating Factory is the biggest international provider of dating white label sites, their network is available in 22 languages covering over 70 different dating niches worldwide. Dating Factory hosts over 100,000 dating sites on its platform and ExoClick offers their members area traffic exclusively. We have been working with Dating Factory's business intelligence department to bring you some fascinating insights into their dating traffic, to help you with targeting your... Read More