Blog

Barcelona, Spain. 24 November 2014: ExoClick, the innovative ad network, has been featured as 'company of the month' (empresa del mes) on Spanish employment blog eCom&jobs. The article features an interview with ExoClick's founder and CEO Benjamin Fonzé.  He explains the company's history, its business, the working environment at ExoClick's headquarters and the type of professional profile the company looks for when sourcing new team members. eCom&jobs specializes in helping job... Read More

Figures show that mobile advertising continues to increase, in 2013 $13.4 billion was spent on mobile ads and according to Zenith Optimedia, by 2016 that figure is expected to rise to $45 billion. With many advertisers unsure of the value of buying wifi or 3G traffic this article looks at the advantages and disadvantages of both sources of mobile traffic and gives you some key tips to help you make... Read More

This fascinating infographic taken from a survey by VWO looks at US e-commerce buying habits. Here are some interesting stats: 54% of shoppers say they will purchase the products left in their cart if they are offered to them again at a discount price. 25% are willing to spend more in order to qualify for free shipping. 40% of of online shoppers have a shopping app installed on their mobile... Read More

ExoClick has been expanding its reach into the Russian market and is now a leading force for Russian channels who want to reach an international market and for foreign advertisers wanting to monetise the Russian market. ExoClick's Russian team attended two important online industry shows in Moscow, Russia 3 – 4 October 2014: the Russian Affiliate Congress and Expo (RACE) and the iDate Expo. RACE is an affiliate marketing event... Read More

Barcelona, Spain. 30 October 2014: ExoClick, the innovative ad network, today announced that it has launched an ExoClick Admin Panel app specifically developed for Android devices available now on Google Play. Further to ExoClick's recent launch of their Version 3 Admin Panel, the company has now incorporated Big Data analysis tools in a free Android app which allows advertisers and publishers to access their accounts and view a selection of... Read More

Part 2: Filters and Workflow Enhancements In our last blog post we explained ExoClick's implementation of Big Data statistics in its Version 3 Admin Panel update and went through the parameters and filters and how you can use the new ‘time’ related data filters to help you evaluate and understand campaign performances better and how to setup timed campaigns using the new Day Parting function. Click here to see Part... Read More

Barcelona, Spain. October 14, 2014: ExoClick, the innovative ad network for the entertainment market, today announced that the company will be exhibiting at the international digital advertising technology conference and exhibition ad:tech, in New York 5-6 November 2014. The hugely popular show features panels and educational sessions on a range of subjects: online advertising strategies, performance-based marketing, emerging advertising platforms, integrated marketing, social media, search, mobile, analytics and brand marketing.... Read More

Before you give up on an ad campaign that isn't delivering the CTR or conversions you want, have you tried some split testing? You can do this by testing different variables on your ads to determine which perform the best. Here are some ideas on what variables to test. 1. Ad headline Playing around with the wording of your headline can make a big difference. Can you create a slogan... Read More

Barcelona, Spain. October 6, 2014: ExoClick, the innovative ad network for the entertainment market, today announced that the company has further expanded its network of mobile carriers in LatAm and Australia. The company has grown its mobile reach in 11 LatAm territories with 14 mobile carriers:- Bolivia - Viva, Entel, Telecel Chile - Bellsouth, Movistar, Smartcom, Entel Colombia - Ola, Movistar, Comcel Ecuador - Movistar, Porta Guatemala - Tigo, Movistar,... Read More

Part 1 : Big Data and Perfect Timing ExoClick has launched Version 3 of its Admin Panel and it comes with a host of improvements that give both Publishers and Advertisers access to Big Data statistics. To see an overview of the Version 3 improvements click here Welcome to Part 1 in our series of tips that will show you how to use the new features in our Version 3... Read More