Year: 2014
-
Advice: 5 tips for split testing banner ad campaigns
Before you give up on an ad campaign that isn't delivering the CTR or conversions you want, have you tried some split testing? You can do this by testing different variables on your ads to determine which perform the best. Here are some ideas on what variables to test. 1. Ad headline Playing around with the wording of your headline can make a big difference. Can you create a slogan... Read More
-
PR: ExoClick continues its mobile carrier expansion in LatAm and Australia
Barcelona, Spain. October 6, 2014: ExoClick, the innovative ad network for the entertainment market, today announced that the company has further expanded its network of mobile carriers in LatAm and Australia. The company has grown its mobile reach in 11 LatAm territories with 14 mobile carriers:- Bolivia - Viva, Entel, Telecel Chile - Bellsouth, Movistar, Smartcom, Entel Colombia - Ola, Movistar, Comcel Ecuador - Movistar, Porta Guatemala - Tigo, Movistar,... Read More
-
Advice: Version 3 update Part 1 Big Data and Perfect Timing
Part 1 : Big Data and Perfect Timing ExoClick has launched Version 3 of its Admin Panel and it comes with a host of improvements that give both Publishers and Advertisers access to Big Data statistics. To see an overview of the Version 3 improvements click here Welcome to Part 1 in our series of tips that will show you how to use the new features in our Version 3... Read More
-
PR: ExoClick to attend affiliate marketing Expo RACE 2014 & iDate Expo in Moscow
Barcelona, Spain. September 25, 2014: ExoClick, the innovative ad network for the entertainment market, today announced that the company will be attending the Russian Affiliate Congress and Expo (RACE) and the iDate Expo, both to be held in Moscow from 3 – 4 October 2014. RACE, now in its third year, has become the largest international event in affiliate marketing for Russia and CIS countries. The show is expecting more... Read More
-
PR: ExoClick Brings Big Data to Advertisers and Publishers with the Launch of Version 3 of its Ad Network Platform
Barcelona, Spain. September 17, 2014: ExoClick, the innovative ad network for the entertainment market, today announced that the company has launched Version 3 of its Admin Panel. The significant update has several major enhancements and new analysis tools giving Advertisers and Publishers access to big data statistics. Now ExoClick clients can see detailed and segmented information regarding their traffic sources and conversions, enabling them to further optimise their campaigns, platforms... Read More
-
ExoClick goes Big Data and enables exclusive features
More than a year ago, ExoClick decided to massively invest into a large migration towards Big Data technology. Thanks to these complex improvements in the back-end, the platform is now able to offer a vast range of new features in its Admin Panel. From now on, Advertisers and Publishers are able to switch to the beta version of the new interface and benefit from ExoClick Big Data infrastructure: Live stats Close to... Read More
-
Advice: 6 tips for retargeting campaigns
Many ad networks, including ExoClick, offer retargeting or behavioural targeting, but what exactly is it? How does it work? What are the differences between positive, negative and personalized retargeting? How can you maximize the effectiveness of your retargeting campaigns? Read on... What is retargeting? Retargeting enables you to target specific users who have already shown some interest in your product or brand via one of your digital ads. It is... Read More
-
PR: ExoClick Expands its Mobile Carrier Targeting in Asia
Barcelona, Spain. September 4, 2014: ExoClick, the innovative ad network for the entertainment market, today announced that the company has expanded its mobile carrier targeting in India, Indonesia and Malaysia. ExoClick's ad network platform now allows advertisers to target more mobile devices via the following carriers: India - Airtel, Tata, Vodafone, Idea Indonesia - XL Malaysia - Maxis ExoClick's Global Sales Director Richard Cottrell commented, “Asia is a key emerging... Read More
-
PR: ExoClick to Attend Digital Marketing Conference Dmexco
Barcelona, Spain. September 3, 2014: ExoClick, the innovative ad network for the entertainment market, today announced that the company will be attending the digital marketing conference Dmexco, to be held in Cologne from 10 – 11 September 2014. Dmexco is Europe’s leading digital marketing event targeting professionals from mainstream sectors including creative agencies, media buyers, consumer goods/electronics, FMCGs, tourism and the automotive industries. The event features 800 exhibitors, 450+ top... Read More
-
PR: ExoClick Announces Sponsorship of Webmaster Access, Amsterdam
Barcelona, Spain. 25 August 2014: ExoClick, the world’s #1 ad network for the entertainment market, is pleased to announce that the company is a Platinum sponsor at the 10th Webmaster Access show to be held in Amsterdam, 19-22 September 2014. ExoClick CEO and founder, Benjamin Fonzé, commented, “Webmaster Access is a fantastic event for networking and deal brokering and we are very proud to be one of the sponsors as... Read More
