Year: 2014
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5 tips to generate passive income with ExoClick’s referral program
Whether you are a company or an individual, referral programs can give you a great way to earn solid passive income, simply by recommending or promoting your referral URL to your contacts. Innovative ad network ExoClick has a great referral program with excellent earnings potential. Many companies will offer you just a 1 year commission or a one off payment, but ExoClick's offer is far more lucrative: 5% of all... Read More
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Wifi or Carrier Traffic? 9 tips to help you choose
Figures show that mobile advertising continues to increase, in 2013 $13.4 billion was spent on mobile ads and according to Zenith Optimedia, by 2016 that figure is expected to rise to $45 billion. With many advertisers unsure of the value of buying wifi or 3G traffic this article looks at the advantages and disadvantages of both sources of mobile traffic and gives you some key tips to help you make... Read More
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Business: ExoClick expands into the Russian market
ExoClick has been expanding its reach into the Russian market and is now a leading force for Russian channels who want to reach an international market and for foreign advertisers wanting to monetise the Russian market. ExoClick's Russian team attended two important online industry shows in Moscow, Russia 3 – 4 October 2014: the Russian Affiliate Congress and Expo (RACE) and the iDate Expo. RACE is an affiliate marketing event... Read More
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Infographic: E-commerce Buying Habits
This fascinating infographic taken from a survey by VWO looks at US e-commerce buying habits. Here are some interesting stats: 54% of shoppers say they will purchase the products left in their cart if they are offered to them again at a discount price. 25% are willing to spend more in order to qualify for free shipping. 40% of of online shoppers have a shopping app installed on their mobile... Read More
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Advice: Version 3 update Part 2 Filters and Workflow Enhancements
Part 2: Filters and Workflow Enhancements In our last blog post we explained ExoClick's implementation of Big Data statistics in its Version 3 Admin Panel update and went through the parameters and filters and how you can use the new ‘time’ related data filters to help you evaluate and understand campaign performances better and how to setup timed campaigns using the new Day Parting function. Click here to see Part... Read More
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Protected: Interview: Richard Cottrell, ExoClick’s Global Sales Director
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Advice: 5 tips for split testing banner ad campaigns
Before you give up on an ad campaign that isn't delivering the CTR or conversions you want, have you tried some split testing? You can do this by testing different variables on your ads to determine which perform the best. Here are some ideas on what variables to test. 1. Ad headline Playing around with the wording of your headline can make a big difference. Can you create a slogan... Read More
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Advice: Version 3 update Part 1 Big Data and Perfect Timing
Part 1 : Big Data and Perfect Timing ExoClick has launched Version 3 of its Admin Panel and it comes with a host of improvements that give both Publishers and Advertisers access to Big Data statistics. To see an overview of the Version 3 improvements click here Welcome to Part 1 in our series of tips that will show you how to use the new features in our Version 3... Read More
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ExoClick goes Big Data and enables exclusive features
More than a year ago, ExoClick decided to massively invest into a large migration towards Big Data technology. Thanks to these complex improvements in the back-end, the platform is now able to offer a vast range of new features in its Admin Panel. From now on, Advertisers and Publishers are able to switch to the beta version of the new interface and benefit from ExoClick Big Data infrastructure: Live stats Close to... Read More
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Advice: 6 tips for retargeting campaigns
Many ad networks, including ExoClick, offer retargeting or behavioural targeting, but what exactly is it? How does it work? What are the differences between positive, negative and personalized retargeting? How can you maximize the effectiveness of your retargeting campaigns? Read on... What is retargeting? Retargeting enables you to target specific users who have already shown some interest in your product or brand via one of your digital ads. It is... Read More
