Video

• Top 5 HTML video players

  

  Giles Hirst —

  Head of Communication

  March 21, 2018 — Empfehlungen, Pre-roll in-stream, Verleger, Video, Werbeformate
  

  Online video advertising is one of the biggest growth areas in digital advertising, check out the statistics: 'Understanding the Expanding Benefits of Marketing with Video' by Aberdeen Group: Video marketers get 66% more qualified leads per year. Video marketers achieve a 54% increase in brand awareness. Wyzowl’s '2017 State of Video Marketing Survey': 83% of those using video think it gives them a good ROI 84% of consumers have bought... Read More

• Advertisers: 2018 is the year of user experience

  

  Oliwia Kaluzynska —

  Head of Advertising

  February 13, 2018 — Compliance, Google, Native, Pre-roll in-stream, Video, Werbeformate, Werbetreibende
  

  Google's new restrictions are trying to ensure that 2018 is all about user experience and for publishers and advertisers, this will be the key to success in 2018. Advertisers should use Google compliant ad formats and creatives which are designed to enhance the user experience and not distract the user from viewing the content of a publisher's site. Two formats that are are totally compliant are native advertising and pre-roll... Read More

• Publishers: 2018 is the year of user experience…

  

  Ada Llorca —

  Head of Publishing

  February 13, 2018 — Compliance, Google, Native, Pre-roll in-stream, Verleger, Video, Werbeformate
  

  With the new restrictions from Google kicking in, it is clear that user experience will be the key to publisher success in 2018. Google rewards publisher sites that provide value to users. Delivering high quality content and compliant ad formats ensures a publisher's site will remain in Google’s good books. This allows the publisher to receive high quality traffic, which every media buyer wants. Two formats that are are totally... Read More

• How Google’s new restrictions affect you as an Advertiser

  

  Bryan McDonald —

  Head of Compliance

  January 10, 2018 — Compliance, Google, Video, Werbeformate, Werbetreibende
  

  Recently, Google released a new set of restrictions called "Abusive Ad Experience" that come into effect from 23rd January paired with the launch of Chrome version 64. Google will now consider as an "Abusive Ad Experience" ads which: Auto-redirect the page without user action Resemble system or site warnings or error messages Simulate messages, dialog boxes or request notifications Depict features which do not work Display a “close” button that... Read More

• New data shows tablets had the highest CTR in Q3

  

  Giles Hirst —

  Head of Communication

  December 21, 2017 — Devices, Marktforschung, Unkategorisiert, Video, Werbetreibende
  

  Data gathered from analysing billions of impressions served from 1 July to 30 September 30 2017 shows that tablet ad impressions drove 1.13% click-through rates. That figure is the highest of any device in many different verticals including automotive, consumer goods, financial, food, drink, home, retail, technology, travel and utilities. The data, complied by Drawbridge in their Q3 2017 Cross-Device Advertising Benchmark Report, should make marketeers rethink their strategy when... Read More

• 4 Video banner advertising tips

  

  Giles Hirst —

  Head of Communication

  January 2, 2017 — Empfehlungen, Video, Werbeformate
  

  The video banner ad format is becoming more and more popular with marketers. Online research company eMarketer states that in the US, by 2019 digital ad spending for video banners will rise to $6.82 billion for mobile and $7.95 billion for desktop. This demand is because the video format is much more likely to capture and hold the consumer's attention. According to Adform's Digital Advertising Benchmark Report (2015) the average... Read More