Video
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6 Ways ExoClick Innovated in 2020
Giles Hirst — Head of Communication
December 23, 2020 — Empfehlungen, Fullpage Interstitial, Mobile, Native, Plattformfunktionen, Verleger, Video, Web, Werbetreibende
2020, a year like no other, but ExoClick still managed to adapt and innovate. With the help of our Business Intelligence department we have examined the data from 2020 and highlight some of the key platform features, tools and business strategies we provided to our clients to help them maximize their revenues in this unusual year. 1 - Traffic record 2020 was a record breaking year for traffic at ExoClick... Read More
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Publisher Case Study: Ad zone change: Instant Message to Video Slider
Giles Hirst — Head of Communication
November 18, 2020 — Case study, Empfehlungen, Mobile, Verleger, Video, Werbeformate
Experimenting with ad zones and different ad formats are one of the key factors to increasing revenues. When ExoClick introduced the Video Slider ad format one of our recommendations was to replace the Instant Message format with Slider. This is because the Slider works similarly to the IM format. Both appear in the bottom right of the websites screen, the difference is that, as its name suggests, the Slider slides... Read More
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Case study: How to optimise an In-Stream Video campaign
Oscar Amores — Head of Performance
October 22, 2020 — Bidder, Case study, Empfehlungen, Games, Mobile, Pre-roll in-stream, Targeting, Video, Werbeformate, Werbetreibende
Campaign period: 13 August - 17 September 2020 Offer: Mobile Game Ad format: In-stream video Device: Android Ad network: ExoClick GEO: USA Many advertisers are still unsure of how to optimise their video campaigns. In this case study I will show you how to set up a test campaign and then optimise it. The goals of this case study were: To show the value of generating data by first testing... Read More
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Publisher case study: Increased earnings with In-Stream frequency capping settings
Ada Llorca — Head of Publishing
August 10, 2020 — Case study, Empfehlungen, Pre-roll in-stream, Verleger, Video
Squeezing extra revenues out of engaged users boosts not only your ad impressions but your revenues too. On a video content site, an engaged user will spend a prolonged length of time exploring the videos that you have on your site, therefore the best way to get more revenues out of this user is to show him more In-Stream video ads. ExoClick’s In-Stream ad zone setup allows you to experiment... Read More
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Advertisers: What is working in LATAM right now?
Giles Hirst — Head of Communication
August 4, 2020 — Business intelligence, Marktforschung, Mobile, Pre-roll in-stream, Reports, Video, Werbeformate, Werbetreibende
ExoClick’s Business Intelligence department carried out an in-depth analysis of the LATAM market for Q1 & Q2 of 2020. With many countries across LATAM in lockdown across this time period and as we go into Q3, we wanted to give you some advice on how to convert specific verticals in LATAM. One of the advantages of LATAM is that the vast majority of countries all speak Spanish, meaning that you... Read More
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ExoClick’s Ultimate Guide to Video Advertising
Giles Hirst — Head of Communication
July 1, 2020 — Affiliates, Anleitung, Empfehlungen, Pre-roll in-stream, Video, Werbeformate, Werbetreibende
Many advertisers want to start video advertising campaigns because they have a very high conversion rate compared to traditional banners. ExoClick offers two specific video ad formats: In-Stream and Video Slider. This indepth Guide is designed to help you get started with video advertising campaigns. Video formats explained What are the differences between In-Stream and Video Slider? In-Stream Video: Works with all major video players and automatically plays when... Read More
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Affiliate Case Study: 40% ROI with localised dating offer using Video Slider
Giles Hirst — Head of Communication
June 22, 2020 — Affiliates, Bidder, Case study, Dating, Video, Werbeformate, Werbetreibende
Experienced affiliate marketing professional Filipe Dominguez shares a campaign case study on how he tested the Video Slider ad format for a localised dating offer. Campaign period: 28 May - 15 June 2020 (19 days) Offer: Localised dating website Ad Network: ExoClick Ad format: Video Slider GEO: Spain Investment: $262.10 Total income: $369 Net profit: $107.01 Conversions: 123 ROI: 40.82% Introduction I had been using the Instant Message format on... Read More
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3 reasons why you should be targeting Manga users on mobile
Ana Belen — Manga expert
June 18, 2020 — Affiliates, Business intelligence, Empfehlungen, Manga & Anime, Mobile, Native, Video, Werbeformate, Werbetreibende
ExoClick's Business Intelligence department has been looking into the Manga category in order to provide advertisers with relevant data to help them convert their offers to Manga users, here are three reasons why advertisers need to target mobile. Reason #1 - Manga users are increasingly consuming Manga on their mobile devices Since January 2020 to May 2020 we have seen a 24.5% increase in users switching from desktop to mobile... Read More
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3 reasons why you should be using Video Advertising
Giles Hirst — Head of Communication
June 10, 2020 — Devices, Einsteiger, Pre-roll in-stream, Video, Werbeformate, Werbetreibende
Among all of the different digital ad formats out there, video is the one that has shown the most growth. Our culture is driven by the fast consumption of short video content on social networks such as Snapchat, TikTok, Facebook, Twitter and Instagram, so consumers have become totally accustomed to their news feeds being filled with videos from various sources. Trends have changed and end users are now more accustomed... Read More
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ExoClick’s Ultimate Optimization Guide for Publishers
Giles Hirst — Head of Communication
June 8, 2020 — Ad blocking, Business intelligence, Empfehlungen, Google, Plattformfunktionen, Push Notifications, Verleger, Video, Werbeformate
We are constantly helping you, our Publishers, to grow your business by working with you to monetise your traffic, optimise your ad zones, stay Google compliant, give you business tips and ultimately improving your revenues. We have put together 11 great problem solving solutions using ExoClick’s Publisher platform tools/features to overcome 2020 challenges and to improve your bottom line, providing you with the Ultimate Guide for Optimization! 1. Push... Read More