ExoClick Video Archives

How to beat the pre-roll skip ad button

Giles Hirst — Head of Communication

November 27, 2018 — Empfehlungen, Pre-roll in-stream, Video, Werbeformate, Werbetreibende

Some statistics Back in April 2018 MarketingCharts.com published an analysis of billions of video ad impressions on desktop, mobile and tablet from 2015 through to 2017. They found that video ad completion rates have steadily increased over the past few years, and as of 2017, overall completion rates were up to 70% — a drastic improvement from the 47% average just two years prior. Extreme Reach’s Q1 2017 Video Benchmark... Read More

Fluid Player Master Class #1: How to use The Builder

Juanma Cortes — Technical Support Specialist

October 30, 2018 — Anleitung, Empfehlungen, Verleger, Video

Fluid Player is an open source HTML5 video player built for publisher websites who show video content. It supports a large range of advertising features allowing publishers to monetise their video content. Fluid Player is Progressive & VAST compatible, so that it integrates seamlessly with any ad network's video formats, it supports the VAST standard with multiple VAST tags: pre-roll, mid-roll, post-roll and on pause roll. VAST Wrapper support to... Read More

The ExoClick Bidder promo video

Giles Hirst — Head of Communication

July 17, 2018 — Affiliates, Anleitung, Empfehlungen, Plattformfunktionen, Unkategorisiert, Video, Werbetreibende

New for advertisers! The ExoClick Bidder is your smart assistant! It will revolutionise the automation of your campaign optimisation. Click here to check out the promo video which includes a platform walk through! Read More

3 easy steps to integrate in-stream advertising with Fluid Player

Juanma Cortes — Technical Support Specialist

June 27, 2018 — Anleitung, Empfehlungen, Entwickler, Pre-roll in-stream, Verleger, Video

ExoClick’s in-stream video ad format works with all major HTML5 video players. Here we show you how to integrate the format using Fluid Player, a free, open source, fully customisable HTML5 video player. It is lightweight, easy to integrate and has advanced VAST capabilities. If you are a publisher showing video content on your site and want to take advantage of monetising your content with video advertising, you can... Read More

Pre-roll in-stream video format: campaign settings and our recommendations

Tatiana Grygorieva — Senior Advertiser Account Manager

May 18, 2018 — Conversion tracking, Empfehlungen, Pre-roll in-stream, Video, Werbeformate, Werbetreibende

How it works ExoClick serves 20 million daily in-stream video ads on +500 premium sites in our Marketplace. Our in-stream video ad format is compatible with all major video players and automatically plays when a consumer clicks on a website's video content. It is customizable with clickable calls to action and has a very high conversion rate. See a demo here. 1. In-Stream pricing models An advertiser can select one... Read More

Advertisers: 2018 is the year of user experience

Oliwia Kaluzynska — Head of Advertising

February 13, 2018 — Compliance, Google, Native, Pre-roll in-stream, Video, Werbeformate, Werbetreibende

Google's new restrictions are trying to ensure that 2018 is all about user experience and for publishers and advertisers, this will be the key to success in 2018. Advertisers should use Google compliant ad formats and creatives which are designed to enhance the user experience and not distract the user from viewing the content of a publisher's site. Two formats that are are totally compliant are native advertising and pre-roll... Read More

Publishers: 2018 is the year of user experience…

Ada Llorca — Head of Publishing

February 13, 2018 — Compliance, Google, Native, Pre-roll in-stream, Verleger, Video, Werbeformate

With the new restrictions from Google kicking in, it is clear that user experience will be the key to publisher success in 2018. Google rewards publisher sites that provide value to users. Delivering high quality content and compliant ad formats ensures a publisher's site will remain in Google’s good books. This allows the publisher to receive high quality traffic, which every media buyer wants. Two formats that are are totally... Read More

How Google’s new restrictions affect you as an Advertiser

Bryan McDonald — Head of Compliance

January 10, 2018 — Compliance, Google, Video, Werbeformate, Werbetreibende

Recently, Google released a new set of restrictions called "Abusive Ad Experience" that come into effect from 23rd January paired with the launch of Chrome version 64. Google will now consider as an "Abusive Ad Experience" ads which: Auto-redirect the page without user action Resemble system or site warnings or error messages Simulate messages, dialog boxes or request notifications Depict features which do not work Display a “close” button that... Read More

New data shows tablets had the highest CTR in Q3

Giles Hirst — Head of Communication

December 21, 2017 — Devices, Marktforschung, Unkategorisiert, Video, Werbetreibende

Data gathered from analysing billions of impressions served from 1 July to 30 September 30 2017 shows that tablet ad impressions drove 1.13% click-through rates. That figure is the highest of any device in many different verticals including automotive, consumer goods, financial, food, drink, home, retail, technology, travel and utilities. The data, complied by Drawbridge in their Q3 2017 Cross-Device Advertising Benchmark Report, should make marketeers rethink their strategy when... Read More