Video

  • How Google’s new restrictions affect you as an Advertiser

    Recently, Google released a new set of restrictions called "Abusive Ad Experience" that come into effect from 23rd January paired with the launch of Chrome version 64. Google will now consider as an "Abusive Ad Experience" ads which: Auto-redirect the page without user action Resemble system or site warnings or error messages Simulate messages, dialog boxes or request notifications Depict features which do not work Display a “close” button that... Read More

  • New data shows tablets had the highest CTR in Q3

    Data gathered from analysing billions of impressions served from 1 July to 30 September 30 2017 shows that tablet ad impressions drove 1.13% click-through rates. That figure is the highest of any device in many different verticals including automotive, consumer goods, financial, food, drink, home, retail, technology, travel and utilities. The data, complied by Drawbridge in their Q3 2017 Cross-Device Advertising Benchmark Report, should make marketeers rethink their strategy when... Read More

  • 4 Video banner advertising tips

    The video banner ad format is becoming more and more popular with marketers. Online research company eMarketer states that in the US, by 2019 digital ad spending for video banners will rise to $6.82 billion for mobile and $7.95 billion for desktop. This demand is because the video format is much more likely to capture and hold the consumer's attention. According to Adform's Digital Advertising Benchmark Report (2015) the average... Read More