Video
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Case study: 36% ROI for Dating offer with In-stream video
Giles Hirst — Head of Communication
July 7, 2021 — Affiliates, Annonceurs, Case study, Dating, Formats publicitaires, Mobile, Native, Pre-roll in-stream, Video, Web
Campaign period: 1 October 2020 - 28 Feb 2021 Offer: Dating Ad Network: ExoClick Ad formats: In-stream video, Native, Banners GEOs: UK, Germany, Italy, Hungary, Romania, Poland, Czech Republic, Sweden, Norway Investment: 116,100 USD Total income: 157,896 USD Net profit: 41,796 USD ROI: 36% Introduction An ExoClick advertiser wanted to convert affiliate dating offers. He had never used In-stream Video advertising before and was advised by his account manager that... Read More
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Publishers! How does Outstream compare to Banner eCPMs & CTRs?
Giles Hirst — Head of Communication
June 22, 2021 — Astuces, Éditeurs, Formats publicitaires, Outstream, Video
The Outstream video ad format should be considered as a display ad and using the Outstream video ad format can not only bring you extra revenues, but is great for user experience. In this blog post we bring you our network’s Business Intelligence data as well as some tips for using both Outstream and Banner ad zones on your desktop and mobile sites. Outstream versus Banners Our Business Intelligence department... Read More
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Advertisers: Is Outstream more cost effective than Banners?
Giles Hirst — Head of Communication
June 21, 2021 — Annonceurs, Business intelligence, Formats publicitaires, Mobile, Outstream, Video, Web
Advertisers are still reliant on Banner ads for their offers. They are available in several sizes and are ubiquitous on any publisher site. But what if I told you there is an even more effective display ad format that has a significantly higher CTR than banners, but is also much more cost effective than Banners. The format is Outstream, which is a display ad format that uses a video ad... Read More
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Publishers! 5 successful Outstream ad zone implementations
Ada Llorca — Head of Publishing
March 23, 2021 — Astuces, Case study, Éditeurs, Formats publicitaires, Outstream, Video, Web
The Outstream video ad format is a game changer for publishers because it allows you the freedom to put video ads on your site wherever you want, and where you place your Outstream ad zone can have different effects on revenues and impressions. We looked at 5 publisher sites (2 on desktop, 2 on mobile and 1 on tablet) who implemented 1 Outstream ad zone. We examined the effect on revenues... Read More
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Publisher Guide to Outstream video
Giles Hirst — Head of Communication
February 9, 2021 — Astuces, Éditeurs, Formats publicitaires, Video
With the explosion of TikTok, Reels and the dominance of video traffic online the whole world is embracing video. The Outstream Video ad format is a game changer for publishers because it allows you to put video ads on your site where ever you want! This guide will explain: How is Outstream displayed? Outstream benefits to Publishers Outstream best practices Outstream ad zone creation How is Outstream displayed? The Outstream... Read More
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Advertiser Guide to using Outstream Video
Giles Hirst — Head of Communication
February 8, 2021 — Affiliates, Annonceurs, Astuces, Formats publicitaires, Tutoriel, Video
According to HubSpot, 52% of marketers say video is the type of content with the best ROI. A Singlegrain report noted that 93% of marketers use video. This is because viewers claim they retain 95% of a message when obtained via video (Social Media Week) and Wyzolw states 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. With the explosion... Read More
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6 Ways ExoClick Innovated in 2020
Giles Hirst — Head of Communication
December 23, 2020 — Annonceurs, Astuces, Caractéristiquess de la plateforme, Éditeurs, Fullpage Interstitial, Mobile, Native, Video, Web
2020, a year like no other, but ExoClick still managed to adapt and innovate. With the help of our Business Intelligence department we have examined the data from 2020 and highlight some of the key platform features, tools and business strategies we provided to our clients to help them maximize their revenues in this unusual year. 1 - Traffic record 2020 was a record breaking year for traffic at ExoClick... Read More
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Publisher Case Study: Ad zone change: Instant Message to Video Slider
Giles Hirst — Head of Communication
November 18, 2020 — Astuces, Case study, Éditeurs, Formats publicitaires, Mobile, Video
Experimenting with ad zones and different ad formats are one of the key factors to increasing revenues. When ExoClick introduced the Video Slider ad format one of our recommendations was to replace the Instant Message format with Slider. This is because the Slider works similarly to the IM format. Both appear in the bottom right of the websites screen, the difference is that, as its name suggests, the Slider slides... Read More
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Case study: How to optimise an In-Stream Video campaign
Oscar Amores — Head of Performance
October 22, 2020 — Annonceurs, Astuces, Bidder, Case study, Formats publicitaires, Games, Mobile, Pre-roll in-stream, Targeting, Video
Campaign period: 13 August - 17 September 2020 Offer: Mobile Game Ad format: In-stream video Device: Android Ad network: ExoClick GEO: USA Many advertisers are still unsure of how to optimise their video campaigns. In this case study I will show you how to set up a test campaign and then optimise it. The goals of this case study were: To show the value of generating data by first testing... Read More
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Publisher case study: Increased earnings with In-Stream frequency capping settings
Ada Llorca — Head of Publishing
August 10, 2020 — Astuces, Case study, Éditeurs, Pre-roll in-stream, Video
Squeezing extra revenues out of engaged users boosts not only your ad impressions but your revenues too. On a video content site, an engaged user will spend a prolonged length of time exploring the videos that you have on your site, therefore the best way to get more revenues out of this user is to show him more In-Stream video ads. ExoClick’s In-Stream ad zone setup allows you to experiment... Read More