Video
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Fluid Player Master Class #1: How to use The Builder
Fluid Player is an open source HTML5 video player built for publisher websites who show video content. It supports a large range of advertising features allowing publishers to monetise their video content. Fluid Player is Progressive & VAST compatible, so that it integrates seamlessly with any ad network's video formats, it supports the VAST standard with multiple VAST tags: pre-roll, mid-roll, post-roll and on pause roll. VAST Wrapper support to... Read More
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The ExoClick Bidder promo video
Giles Hirst — Head of Communication
July 17, 2018 — Affiliates, Annonceurs, Astuces, Caractéristiquess de la plateforme, Non classifié(e), Tutoriel, Video
New for advertisers! The ExoClick Bidder is your smart assistant! It will revolutionise the automation of your campaign optimisation. Click here to check out the promo video which includes a platform walk through! Read More
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3 easy steps to integrate in-stream advertising with Fluid Player
Juanma Cortes — Technical Support Specialist
June 27, 2018 — Astuces, Développeurs, Éditeurs, Pre-roll in-stream, Tutoriel, Video
ExoClick’s in-stream video ad format works with all major HTML5 video players. Here we show you how to integrate the format using Fluid Player, a free, open source, fully customisable HTML5 video player. It is lightweight, easy to integrate and has advanced VAST capabilities. If you are a publisher showing video content on your site and want to take advantage of monetising your content with video advertising, you can... Read More
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Pre-roll in-stream video format: campaign settings and our recommendations
Tatiana Grygorieva — Senior Advertiser Account Manager
May 18, 2018 — Annonceurs, Astuces, Conversion tracking, Formats publicitaires, Pre-roll in-stream, Video
How it works ExoClick serves 20 million daily in-stream video ads on +500 premium sites in our Marketplace. Our in-stream video ad format is compatible with all major video players and automatically plays when a consumer clicks on a website's video content. It is customizable with clickable calls to action and has a very high conversion rate. See a demo here. 1. In-Stream pricing models An advertiser can select one... Read More
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Top 5 HTML video players
Giles Hirst — Head of Communication
March 21, 2018 — Astuces, Éditeurs, Formats publicitaires, Pre-roll in-stream, Video
Online video advertising is one of the biggest growth areas in digital advertising, check out the statistics: 'Understanding the Expanding Benefits of Marketing with Video' by Aberdeen Group: Video marketers get 66% more qualified leads per year. Video marketers achieve a 54% increase in brand awareness. Wyzowl’s '2017 State of Video Marketing Survey': 83% of those using video think it gives them a good ROI 84% of consumers have bought... Read More
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Advertisers: 2018 is the year of user experience
Oliwia Kaluzynska — Head of Advertising
February 13, 2018 — Annonceurs, Compliance, Formats publicitaires, Google, Native, Pre-roll in-stream, Video
Google's new restrictions are trying to ensure that 2018 is all about user experience and for publishers and advertisers, this will be the key to success in 2018. Advertisers should use Google compliant ad formats and creatives which are designed to enhance the user experience and not distract the user from viewing the content of a publisher's site. Two formats that are are totally compliant are native advertising and pre-roll... Read More
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Publishers: 2018 is the year of user experience…
Ada Llorca — Head of Publishing
February 13, 2018 — Compliance, Éditeurs, Formats publicitaires, Google, Native, Pre-roll in-stream, Video
With the new restrictions from Google kicking in, it is clear that user experience will be the key to publisher success in 2018. Google rewards publisher sites that provide value to users. Delivering high quality content and compliant ad formats ensures a publisher's site will remain in Google’s good books. This allows the publisher to receive high quality traffic, which every media buyer wants. Two formats that are are totally... Read More
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How Google’s new restrictions affect you as an Advertiser
Bryan McDonald — Head of Compliance
January 10, 2018 — Annonceurs, Compliance, Formats publicitaires, Google, Video
Recently, Google released a new set of restrictions called "Abusive Ad Experience" that come into effect from 23rd January paired with the launch of Chrome version 64. Google will now consider as an "Abusive Ad Experience" ads which: Auto-redirect the page without user action Resemble system or site warnings or error messages Simulate messages, dialog boxes or request notifications Depict features which do not work Display a “close” button that... Read More
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New data shows tablets had the highest CTR in Q3
Giles Hirst — Head of Communication
December 21, 2017 — Annonceurs, Devices, Étude de marché, Non classifié(e), Video
Data gathered from analysing billions of impressions served from 1 July to 30 September 30 2017 shows that tablet ad impressions drove 1.13% click-through rates. That figure is the highest of any device in many different verticals including automotive, consumer goods, financial, food, drink, home, retail, technology, travel and utilities. The data, complied by Drawbridge in their Q3 2017 Cross-Device Advertising Benchmark Report, should make marketeers rethink their strategy when... Read More
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4 Video banner advertising tips
The video banner ad format is becoming more and more popular with marketers. Online research company eMarketer states that in the US, by 2019 digital ad spending for video banners will rise to $6.82 billion for mobile and $7.95 billion for desktop. This demand is because the video format is much more likely to capture and hold the consumer's attention. According to Adform's Digital Advertising Benchmark Report (2015) the average... Read More