Video
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Instant Message versus Video Slider ad format
Giles Hirst — Head of Communication
January 22, 2020 — Annonceurs, Astuces, Business intelligence, Dating, Éditeurs, Formats publicitaires, Games, Mobile, Video, Web
Both of these ad formats work in a similar way, they are both shown to the end user by appearing from the bottom right of the screen. Both formats are eye catching and offer higher visibility due to their movement on the webpage. Because of each format's position, only one can be used on a web page at a time, which means publishers need to decide which format to use.... Read More
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Target mobile gamers with your gaming offers this holiday season
Giles Hirst — Head of Communication
December 3, 2019 — Astuces, Formats publicitaires, Games, Manga & Anime, Mobile, Pre-roll in-stream, Video
During Christmas mobile gaming is huge! New research from Tapjoy states mobile gamers are planning to relax and use their free time to playing games on their devices. Tapjoy surveyed 8,000 mobile gamers and found that 68% have plans to get in some serious additional gaming time over the holiday break. 41% of respondents intend to play three additional hours or more during the holidays, going above and beyond their... Read More
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Video slider advertiser tips
Giles Hirst — Head of Communication
October 30, 2019 — Affiliates, Annonceurs, Astuces, Formats publicitaires, Video
Our culture is driven by the fast consumption of short video content and consumers have become totally accustomed to seeing videos on all their devices from various sources. Hence we have the Video Slider ad format! The Video Slider is a pretty compelling ad format, because it slides in from the bottom right of the page, giving you plenty of eyeball time from potential buyers of the offer you are... Read More
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Advertiser tips to convert Manga and Anime users
Giles Hirst — Head of Communication
October 22, 2019 — Affiliates, Annonceurs, Astuces, Dating, Formats publicitaires, Games, Manga & Anime, Mobile, Native, Video
Have you tested our recently added Manga and Anime category yet? This is a great source of traffic for advertisers and in this blog post we will give you some tips on how to convert this high quality traffic source. Source: https://www.similarweb.com/ Verticals This segment is ideal if you have offers that appeal to both a male and female audience aged 18-35 year old. Manga and Anime websites accept SFW... Read More
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The Manga and Anime Market is Big Business
Giles Hirst — Head of Communication
August 20, 2019 — Astuces, Caractéristiquess de la plateforme, Éditeurs, Étude de marché, Games, Manga & Anime, Neverblock, Pre-roll in-stream, Targeting, Video
ExoClick has introduced a new category in the admin panel called Manga & Anime, in this blog post we will give you a market analysis of this globally popular entertainment genre and some tips on how publishers and advertisers can generate revenues from Manga & Anime. Manga and Anime explained You might instantly think of Manga as THE definitive name for cartoons and animation content in Japan, however, did you... Read More
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How to use video advertising to convert your offers
Giles Hirst — Head of Communication
August 2, 2019 — Affiliates, Annonceurs, Astuces, Formats publicitaires, Non classifié(e), Pre-roll in-stream, Retargeting, Video
Among all of the different digital ad formats out there, video is the one that has shown the most growth. Our culture is driven by the fast consumption of short video content on social networks such as Snapchat, TikTok, Facebook, Twitter and Instagram, so consumers have become totally accustomed to their news feeds being filled with videos from various sources. This article is aimed at helping advertisers and affiliates to... Read More
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Using VAST to show ExoClick ads
Juanma Cortes — Technical Support Specialist
January 17, 2019 — Caractéristiquess de la plateforme, Éditeurs, Formats publicitaires, Pre-roll in-stream, Video
What is VAST? Serving ads into video players is different to serving ads into other parts of a website, this is why VAST was created for the ad industry. VAST stands for Video Ad Serving Template and it provides a generic framework for embedding in-stream and in-video ads. It is designed to facilitate and standardize the communication between video players that are embedded on a publisher’s website to display videos... Read More
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Fluid Player Master Class #2: How to add ad zones
Juanma Cortes — Technical Support Specialist
January 11, 2019 — Astuces, Développeurs, Formats publicitaires, Pre-roll in-stream, Tutoriel, Video
If you are not an expert in writing code, this Master Class will show you the code you need to add different ad zones using VAST, so you can easily add it to your website to monetise your video content through Fluid Player. The In-Video (VAST) format allows publishers to have one or multiple ads displayed along a video’s timeline within Fluid Player. Here is a full list of the... Read More
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How to beat the pre-roll skip ad button
Giles Hirst — Head of Communication
November 27, 2018 — Annonceurs, Astuces, Formats publicitaires, Pre-roll in-stream, Video
Some statistics Back in April 2018 MarketingCharts.com published an analysis of billions of video ad impressions on desktop, mobile and tablet from 2015 through to 2017. They found that video ad completion rates have steadily increased over the past few years, and as of 2017, overall completion rates were up to 70% — a drastic improvement from the 47% average just two years prior. Extreme Reach’s Q1 2017 Video Benchmark... Read More
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Fluid Player Master Class #1: How to use The Builder
Fluid Player is an open source HTML5 video player built for publisher websites who show video content. It supports a large range of advertising features allowing publishers to monetise their video content. Fluid Player is Progressive & VAST compatible, so that it integrates seamlessly with any ad network's video formats, it supports the VAST standard with multiple VAST tags: pre-roll, mid-roll, post-roll and on pause roll. VAST Wrapper support to... Read More