Video
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Using Video Ads to Drive Sales for Your Online Store
Giles Hirst — Head of Communication
March 21, 2022 — Annonceurs, eCommerce, Outstream, Pre-roll in-stream, Video
The pandemic changed people’s shopping habits and online shopping became the norm. At the same time the trend for watching short form video has also exploded as apps like TikTok, Instagram Reels, etc grew in popularity. In fact Influencer Shopping featuring short videos promoting products and brands are a big part of today’s marketing budgets. One of the best ways to get clicks to your eCommerce website is to use... Read More
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How ExoClick innovated in 2021
Giles Hirst — Head of Communication
December 22, 2021 — Annonceurs, Caractéristiquess de la plateforme, Company, Dating, Éditeurs, Formats publicitaires, In Page Push Notification, LiveCams, Members traffic, Multi-Format Ads, Native, Outstream, Video
As the online advertising industry continues to get more and more competitive, ExoClick’s platform and business assistance to clients provided several new features and revenue generation tips to help clients grow their businesses in 2021. Here are 7 ways ExoClick innovated in 2021. #1 Outstream Video ad format With the explosion of TikTok, Reels and the dominance of online video traffic the whole world is embracing short video content. Therefore... Read More
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6 ways to maximise Christmas online sales
Giles Hirst — Head of Communication
November 23, 2021 — Affiliates, Annonceurs, Astuces, Formats publicitaires, Fullpage Interstitial, Games, Mobile, Native, Outstream, Pre-roll in-stream, Push Notifications, Video, Web
Christmas is the biggest shopping event of the year, coming straight after BlackFriday/Cyber Monday. In this blog post we bring you 6 ways to maximise Christmas online sales, with Christmas strategy tips and network CTRs to help you generate better conversions on ExoClick's platform this holiday season. #1 Digital products will be huge this Christmas This year physical goods are being hit by supply chain issues, in fact American online... Read More
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6 Reasons you should target India with mobile video ads
#1 It’s a massive market India has one of the biggest online economies in the world and its potential grows every year as more people become connected to the internet. With a population of 1.37 billion, according to Statista, 50% (685 million people) had access to the internet in 2020. This also ranks the country as second in the world in terms of active internet users (behind China). #2 More... Read More
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Media Buyers! 5 ways to convince your boss to use video advertising
Giles Hirst — Head of Communication
August 4, 2021 — Affiliates, Annonceurs, Astuces, Business intelligence, Formats publicitaires, Video
If you haven't tried video advertising to promote your offers yet, here we bring you 5 solid tips to convince your boss that you need to do it. #1 Statistics don’t lie According to industry sources, more and more marketers are using video advertising to drive sales. Check out these statistics: 84% of video marketers say video has been effective for generating leads, up 1% from 2020. (Wyzowl) Video ads... Read More
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Case study: 36% ROI for Dating offer with In-stream video
Giles Hirst — Head of Communication
July 7, 2021 — Affiliates, Annonceurs, Case study, Dating, Formats publicitaires, Mobile, Native, Pre-roll in-stream, Video, Web
Campaign period: 1 October 2020 - 28 Feb 2021 Offer: Dating Ad Network: ExoClick Ad formats: In-stream video, Native, Banners GEOs: UK, Germany, Italy, Hungary, Romania, Poland, Czech Republic, Sweden, Norway Investment: 116,100 USD Total income: 157,896 USD Net profit: 41,796 USD ROI: 36% Introduction An ExoClick advertiser wanted to convert affiliate dating offers. He had never used In-stream Video advertising before and was advised by his account manager that... Read More
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Publishers! How does Outstream compare to Banner eCPMs & CTRs?
Giles Hirst — Head of Communication
June 22, 2021 — Astuces, Éditeurs, Formats publicitaires, Outstream, Video
The Outstream video ad format should be considered as a display ad and using the Outstream video ad format can not only bring you extra revenues, but is great for user experience. In this blog post we bring you our network’s Business Intelligence data as well as some tips for using both Outstream and Banner ad zones on your desktop and mobile sites. Outstream versus Banners Our Business Intelligence department... Read More
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Advertisers: Is Outstream more cost effective than Banners?
Giles Hirst — Head of Communication
June 21, 2021 — Annonceurs, Business intelligence, Formats publicitaires, Mobile, Outstream, Video, Web
Advertisers are still reliant on Banner ads for their offers. They are available in several sizes and are ubiquitous on any publisher site. But what if I told you there is an even more effective display ad format that has a significantly higher CTR than banners, but is also much more cost effective than Banners. The format is Outstream, which is a display ad format that uses a video ad... Read More
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Publishers! 5 successful Outstream ad zone implementations
Ada Llorca — Head of Publishing
March 23, 2021 — Astuces, Case study, Éditeurs, Formats publicitaires, Outstream, Video, Web
The Outstream video ad format is a game changer for publishers because it allows you the freedom to put video ads on your site wherever you want, and where you place your Outstream ad zone can have different effects on revenues and impressions. We looked at 5 publisher sites (2 on desktop, 2 on mobile and 1 on tablet) who implemented 1 Outstream ad zone. We examined the effect on revenues... Read More
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Publisher Guide to Outstream video
Giles Hirst — Head of Communication
February 9, 2021 — Astuces, Éditeurs, Formats publicitaires, Video
With the explosion of TikTok, Reels and the dominance of video traffic online the whole world is embracing video. The Outstream Video ad format is a game changer for publishers because it allows you to put video ads on your site where ever you want! This guide will explain: How is Outstream displayed? Outstream benefits to Publishers Outstream best practices Outstream ad zone creation How is Outstream displayed? The Outstream... Read More