News
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Benjamin Fonzé talks about 10 years of ExoClick
1st of December 2016 marks ExoClick's 10th birthday. From it's humble beginnings the company has become Spain's biggest ad tech company and the 4th largest ad network in the world. ExoClick's Founder & CEO Benjamin Fonzé talks about how it all began 10 years ago... How was ExoClick conceived? “Well, it didn’t happen overnight. I have always been into technology and back in 2006 there were a few big guys... Read More
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Mobile internet use overtakes desktop for the first time
For the first time more users are accessing the internet from mobile devices than from desktop computers. That is according to internet monitoring firm StatCounter. The combined traffic from mobile and tablet devices tipped the balance at 51.2 % versus 48.7% for desktop access. In emerging markets such as India, mobile is by far the preferred way to access the internet with a staggering 75% of users using mobile only.... Read More
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Google rolls out Android 7.1 developer preview
As of yesterday (19 October) Google is rolling out its Android 7.1 Nougat Developer Preview and its SDK tools to developers who signed up for the Android Beta Program. This is the same Android 7.1 that’s already on the Google Pixel and the company's plan is to release another preview in November and then roll out the final version in December. What’s new in 7.1? Support for Google’s Daydream VR... Read More
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Latest UK mobile statistics and advertising data
British consumers' obsession with their mobile devices has been capitalised upon by marketeers and their digital ad spend. According to PWC and IAB, for the first time in the first half of 2016, UK figures show that more digital display budget was being spent on mobile (£802m) than on PC and tablet (£762m). The figures also revealed that overall digital ad spending is up 16%, with mobile digital ad spend... Read More
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8 tips for scaling up your campaign
As an advertiser it can take some time for you to get a successful campaign going because many ideas don't always work out. Once you have a great converting campaign it can also quickly die out, so that's why it is imperative that you get the maximum profit out of it by scaling up. Remember that it is much easier to scale a well performing campaign than devising a brand... Read More
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Publishers could gain from EU net neutrality ruling regarding ad blocking
Internet service providers and mobile operators that block ads could be breaking EU guidelines on net neutrality even if customers opt in. EU regulations only allow providers to block content for three reasons: to comply with a member state’s laws, to manage levels of traffic across a network, or for security. Updated guidelines issued by the Body of European Regulators for Electronic Communications (Berec) this week state that advertising should... Read More
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10 tips for the perfect landing page
A landing page is the bridge between your ad and your offer. It is a simple web page that is designed to persuade people who have clicked on your ad that they should buy your product or sign up for your offer. Here we give you 10 tips to help you optimise your landing page for better conversions. Landing pages don't need to be complicated, keep it simple. A basic... Read More
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Facebook to use technology against ad blockers
Facebook has announced that it intends to start forcing ads to appear to all users of its desktop website, even if they use ad-blocking software. The company said that they will do this by changing the way that advertising is loaded on the desktop version of the platform, making its ad units much more difficult for ad blockers to detect. According to the Interactive Advertising Bureau (IAB) 26% of U.S.... Read More
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ExoClick ranks at no. 812 in the 2016 Inc. 5000 Europe List
24 February 2016. Barcelona, Spain. Inc. Magazine has ranked ExoClick at no. 812 in the 2016 Inc. 5000 list of fastest growing private companies in Europe over the past three years. The Inc. 5000 Europe represents the only comprehensive look at what may be the most dynamic segment of the world’s economy: fast-growing private companies. Benjamin Fonzé, ExoClick's founder and CEO commented, “I am extremely proud that ExoClick has been... Read More
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ExoClick sponsors TechCrunch’s Barcelona Meetup and Pitch-Off Event
Barcelona, Spain. 18 February 2016: ExoClick, the innovative ad network, today announced that it has partnered with technology news website TechCrunch.com to sponsor the drinks at the website's Barcelona Meet Up and Pitch Off. The event, to be held on 24th February, which ties in with Europe's biggest mobile show: the Mobile World Congress and includes a 'Pitch-Off' where 5 pre-selected start ups will have the opportunity to pitch to... Read More
