Author: Juanma Cortes

  • How to use Multi-filtering with ExoClick’s API Global Routes

    ExoClick has updated its platform API with some new features that allow you to automate statistics to be multi-filtered and cross-referencing of data. In this blog post we will give you an overview of the new features and code examples for Advertisers and Publishers to automate multi-filtering of some selected statistics. Here is an outline of the new API features: Flexibility: The new global routes provide you with much more... Read More

  • Masterclass for publishers: Using push notifications from multiple networks

    Did you know that you can integrate ExoClick’s push notifications even if you have already configured your site with another push notification provider? The advantage of doing this is that you have more options to monetize your push notification traffic. This masterclass tutorial will show you how to seamlessly integrate ExoClick’s push notifications without affecting push notifications from other networks.   How does it work? ExoClick offers different integration methods... Read More

  • Enabling Two-Factor Authentication on ExoClick accounts

    Protecting your account information is a top priority for ExoClick, that is why we recommend that you activate Two-factor authentication. What is 2FA and why you should be using it? Two-factor authentication (2FA) is a highly efficient way to secure your accounts and digital assets. It works like an extra layer of security to better protect both user's credentials and the resources that the user can access. So when you... Read More

  • Using VAST to show ExoClick ads

    What is VAST? Serving ads into video players is different to serving ads into other parts of a website, this is why VAST was created for the ad industry. VAST stands for Video Ad Serving Template and it provides a generic framework for embedding in-stream and in-video ads. It is designed to facilitate and standardize the communication between video players that are embedded on a publisher’s website to display videos... Read More

  • Fluid Player Master Class #2: How to add ad zones

    If you are not an expert in writing code, this Master Class will show you the code you need to add different ad zones using VAST, so you can easily add it to your website to monetise your video content through Fluid Player. The In-Video (VAST) format allows publishers to have one or multiple ads displayed along a video’s timeline within Fluid Player. Here is a full list of the... Read More

  • Fluid Player Master Class #1: How to use The Builder

    Fluid Player is an open source HTML5 video player built for publisher websites who show video content. It supports a large range of advertising features allowing publishers to monetise their video content. Fluid Player is Progressive & VAST compatible, so that it integrates seamlessly with any ad network's video formats, it supports the VAST standard with multiple VAST tags: pre-roll, mid-roll, post-roll and on pause roll. VAST Wrapper support to... Read More

  • How to implement conversion tracking with ExoClick and third-party platforms

    What is conversion tracking? Conversion tracking allows you to identify how well your campaign is doing. It tells you exactly where you are generating sales, leads, sign-ups, etc in order to help you look at which areas of your campaign are working and not working. Once you have this knowledge you can optimize your bids, adapt your creatives and fine tune your targeting. ExoClick gives you access to global traffic sources,... Read More

  • API Master Class #3 Campaign Performance

    Welcome to our final API Masterclass! In Part 1 we covered Data Collection, in Part 2 we explained Zone Optimization. In this third API Masterclass, we show you how to evaluate the performance of your campaigns then automatically adjust (up or down) your bids for each one. The aim is for you as an advertiser to use our examples to help get you started using the API and then later,... Read More

  • API Master Class #2 Zone Optimization

    In part 2 of our 3 part API Masterclass we look at using our platform API for Zone Optimisation. Part 1 covered Data Collection (click here) The aim is for you as an advertiser to use our examples to help get you started using the API and then later, when you feel more confident you can start creating your own examples and tasks. Zone Optimization allows you to filter your... Read More

  • API Masterclass #1: Data Collection

    If you have never used ExoClick’s platform API this series of three blog posts will show you how to fetch and update data from our platform to help you analyse and optimise and automate campaigns, utilising examples from this spreadsheet which you must copy to your Google Drive. The aim is for you as an advertiser to use the examples to get you started using the API and then later, when you feel... Read More

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