Author: Juanma Cortes

  • How to protect your account credentials

    two-factor authentification

    It is very important that your ExoClick account is kept secure. In this blog post we show you some best practices you can carry out to ensure your account credentials are protected.  1 - Password tips Hackers use specific software that goes through millions of dictionary words and searches for multiple character combinations. Potentially weak passwords are a security issue. These are some examples that you should definitely avoid: Don’t... Read More

  • Using Async ad tags with WordPress

    Using Async ad tags with WordPress

    If you are monetising your content using WordPress, did you know that you can integrate display ad banners using ExoClick’s Async ad tags?  4 reasons why you should use Async Tags #1 Your site content will be able to load while the ads are loading. This will increase performance when used on well-optimized sites #2 You to use a single request to get multiple ad zones on the same page.... Read More

  • 10 Native ad zone custom CSS ideas for Publishers

    Native Custom CSS

    Improving how your Native ad zones are displayed can help the ads blend more into the style of your website. This creates a better user experience and can increase eCPMs, check out our Case Study: How 3 publishers increased Native ad zone CPMs. It's easy to use custom CSS code to improve the impact of how your Native ad zones are displayed and this blog post contains 10 ideas with... Read More

  • Benefits of Preloading Fullpage Interstitial Ads

    The Fullpage Interstitial (FPI) is a postitial ad that appears between page loads on a website. Publishers can use various criteria set within ExoClick’s admin panel to trigger the ad on a user’s click, which then displays the ad to the user. The large format is fully responsive and takes up the full screen of the user’s device making it a popular choice for advertisers. By default ExoClick preloads FPI... Read More

  • Get faster banner ad load times with Asynchronous Tags

    ExoClick has added the ability for publishers to use Asynchronous Tags for desktop and mobile banners ad zones. When creating either of these zone types, Publishers can use this tag to ensure that zones are loaded onto the page asynchronously. 3 great benefits of Asynchronous Tags: The ads will be able to load asynchronously, meaning that other content will be able to load while the ads are loading. This will... Read More

  • Video Keywords Tags for Publishers & Advertisers

    ExoClick offers 3 different video ad formats: In-Stream, Outstream and Video Slider. Keyword targeting is especially useful for video formats because publishers tend to have lots of video content on their sites covering hundreds of different content genres. Keywords can then be used by an advertiser to target specific video content ad zones with relevant video ads.   Why is keyword targeting useful? If you are an advertiser, Keyword targeting... Read More

  • Publishers! 3 different ways to set up your Native Ad Zones

    Creating a native ad zone is simple and yet powerfully customizable. You are able to use slightly different processes for setting up a Native Ad zone depending on your needs: #1 - You simply want to set up a responsive ad zone, and choose the aspect ratio of the native ad zone’s images. #2 - You want to set up the ad zone to match a custom image size or... Read More

  • ExoClick and Voluum integration for campaign costs for advertisers

    Integrating your ExoClick and Voluum account is quick and easy. This integration enables Voluum to periodically ping ExoClick for campaign cost information and update your campaign data.  Let’s get started! Before you can integrate with Voluum, you need to have an active ExoClick account in order to obtain your API Token. Creating your API token Log into your ExoClick admin panel and then open the drop down to the right... Read More

  • Campaign creation updated with new features

    ExoClick has updated the process of creating a campaign, this includes an easier campaign creation flow, a new step and several useful features including set daily limits for budget and impressions and choose how both are delivered. You can also set time limits for your campaigns. The campaign flow has changed in many ways. The current state and changes for each step are detailed below. Step 1: General Here you... Read More

  • API Masterclass #4: Zones Targeting

    As an advertiser you can use the PUT /campaigns/{campaignid} ExoClick API endpoint in order to target or block zones in a campaign. The JSON structure provided includes the section where the zones and the zones targeting are defined, however, the setting is slightly different depending on which targeting option you choose. Zones Request Including Zones: [snippet slug=api-masterclass-4_1 lang=json] Request Excluding Zones: [snippet slug=api-masterclass-4_2 lang=json] Please note: when Excluding it is... Read More

« Older posts