Author: Giles
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ExoClick launches a set of brand new Google compliant ad formats
Giles Hirst — Head of Communication
March 2, 2018 — Uncategorized
Barcelona, Spain. March 2, 2018: ExoClick, the innovative ad company, today announced that it has launched several new Google compliant ad formats. Native advertising 12 months ago ExoClick launched its Native ad widget for display, now there are two additional formats available for this responsive ad format: Native Interstitial - Overlays the page with contextually relevant ads, it appears as a smooth transition from the side of the page and... Read More
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8 ExoClick network stats from 2017
2017 was another growth year for ExoClick and our Business Intelligence team have been hard at work crunching numbers to bring you some of our network statistics from 2017. 1 Global impressions 2017 was a landmark year for ExoClick, in July we reached 6 billion daily impressions. Here is a comparison of global impressions for 2016 vs 2017. 2 Verticals Here are the percentages for the different product/offer categories of... Read More
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Dating Power
ExoClick, the innovative ad company, is proud to sponsor Global Dating Insights 2018 edition of The Power Book. The Power Book lists the influencers and movers and shakers that have shaped the online dating industry over the course of the year. This fourth edition features a host of niche brands and innovators alongside the big names, and pays special attention to those dating executives who have moved with the times... Read More
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ExoClick offers cryptocurrency option for publisher payments
Giles Hirst — Head of Communication
February 8, 2018 — Uncategorized
Barcelona, Spain, 8 February 2018. ExoClick, the innovative ad company, is now offering publishers the option to receive their payments in a selection cryptocurrencies. Currently ExoClick offers the following currencies: Bitcoin (BTC) Bitcoin Gold (BTG) Bitcoin Cash (BCH) Ethereum (ETH) Litecoin (LTC) Publishers can select this payment option from ExoClick’s Admin Panel on their My Account page. ENDS For further press information contact: giles@exoclick.com +34 931 810 272 Read More
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Programmatic ad spend in Germany is on the rise
According to eMarketer programmatic ad spend in Germany is set to reach $1.59 billion in 2018. That’s up 29.7% compared to 2017 and by 2019 programmatic investment is expected to grow to $1.83 billion. Additionally, mobile programmatic ads are more popular with marketeers than desktop, which has led to mobile programmatic accounting for 59.1% of total mobile display ad spending in 2018, or $939.9 million. Read More
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ExoClick and Dating Factory sign exclusive members area traffic deal
Giles Hirst — Head of Communication
January 4, 2018 — Uncategorized
Barcelona, Spain, 4 January 2018. ExoClick, the innovative ad company, continues to grow its members area business with a new exclusive deal signed with Dating Factory. The deal allows ExoClick to give its advertisers exclusive access to Dating Factory's global network of membership traffic. Dating Factory is the biggest international provider of dating white label sites, their network is available in 22 languages covering over 70 different dating niches worldwide.... Read More
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New data shows tablets had the highest CTR in Q3
Data gathered from analysing billions of impressions served from 1 July to 30 September 30 2017 shows that tablet ad impressions drove 1.13% click-through rates. That figure is the highest of any device in many different verticals including automotive, consumer goods, financial, food, drink, home, retail, technology, travel and utilities. The data, complied by Drawbridge in their Q3 2017 Cross-Device Advertising Benchmark Report, should make marketeers rethink their strategy when... Read More
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Apple’s Intelligent Tracking Prevention and behavioural retargeting
Safari's autumn release of macOS High Sierra included a feature called Intelligent Tracking Prevention, an initiative designed to beef up Apple’s efforts to block third-party trackers from capturing cross-site browsing data for ad targeting purposes. Intelligent Tracking Prevention collects statistics on resource loads as well as user interactions such as taps, clicks, and text entries. It then groups those statistics by top privately controlled domains. The system then determines which... Read More
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ExoClick partners with Paxum with a free traffic prize draw
Giles Hirst — Head of Communication
November 29, 2017 — Uncategorized
Barcelona, Spain, 29 November 2017. ExoClick has teamed up with global ewallet payment service Paxum to give away two prizes of $1,000 worth of traffic on ExoClick's platform in a free draw for ExoClick advertisers. Prize one is open to existing Paxum clients on ExoClick's ad network. To be eligible for the draw you must have used Paxum to make a payment transaction on ExoClick at least once, during the... Read More
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ExoClick named as Presenting Sponsor of The European Summit 2018
Giles Hirst — Head of Communication
November 16, 2017 — Uncategorized
Barcelona 16 November 2017. ExoClick, the innovative ad company, today announced that it is to be the very first exclusive Presenting Sponsor of The European Summit for 2018. The European Summit is the premier networking conference and expo for digital products and services. Verticals include dating, entertainment, gaming, gambling, nutraceutical/health products, astro/esoteric products, blockchain/crypto technology, fintech and mainstream digital products. There are two shows each year, with the 18th edition... Read More