Author: Giles
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Don’t miss ExoClick’s Dating & Members Area presentations at TES
Giles Hirst — Head of Communication
February 10, 2020 — Uncategorized
ExoClick, the innovative ad company, is presenting sponsor at TES Affiliate Conferences, Cascais 28 February - 2 March. We will be holding two in depth presentations related to Dating and Members Area traffic: The World of Dating (12 noon Saturday 29 February - Room 3) 5 dating industry professionals with extensive experience in the dating industry discuss the best ways to monetize this vertical. With Jenny Gonzalez, Vladislava Bogatinovski, Alfonsus... Read More
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Tips for Push Notifications on the latest browser versions
Giles Hirst — Head of Communication
February 6, 2020 — Ad formats, Compliance, Desktop, Google, Mobile, Push Notifications
Both Firefox and Chrome have made changes to the way users can opt-in to receive Push Notifications from a website. According to Chrome the issue that they are addressing is that many websites request the Push Notification opt-in when a user first visits a website, rather than at contextually relevant moments in the user’s journey. Unsolicited permissions requests interrupt the user’s workflow and result in a bad user experience. Chrome... Read More
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Instant Message or Video Slider? 5 things you should know
As a publisher deciding what ad format you should place in your ad zones is crucial to maximise the revenues that you generate. In this blog post we offer you 5 things to think about if you are considering whether to use the Instant Message or Video Slider formats of your website. Don’t use both formats at the same time The Instant Message pops up from the bottom right... Read More
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Advertisers! ExoClick aligns banner advertising sizes with IAB standards
From February 2020, ExoClick is changing the maximum weight that it will accept from advertisers for all banner creatives to 150KB, this is to ensure that banner ads are aligned with the IAB’s industry recommendations as well as Google ones. This applies to ALL types of banners. Maximum Banner File Size Changes: Current Banner Maximum File Size: 1MB New Banner Maximum File Size: 150KB Fullpage Interstitial Maximum File Size: 300KB... Read More
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Publishers! ExoClick aligns banner advertising sizes with IAB standards
From February 2020, ExoClick is changing the maximum weight that it will accept from advertisers for all banner creatives to 150KB, this is to ensure that banner ads are aligned with the IAB’s industry recommendations as well as Google ones. This applies to ALL types of banners. Maximum Banner File Size Changes: Current Banner Maximum File Size: 1MB New Banner Maximum File Size: 150KB Further ways ExoClick is reducing banner... Read More
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Instant Message versus Video Slider ad format
Giles Hirst — Head of Communication
January 22, 2020 — Ad formats, Business intelligence, Dating, Desktop, Games, Mobile, Video
Both of these ad formats work in a similar way, they are both shown to the end user by appearing from the bottom right of the screen. Both formats are eye catching and offer higher visibility due to their movement on the webpage. Because of each format's position, only one can be used on a web page at a time, which means publishers need to decide which format to use.... Read More
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Start the new decade with Paxum and ExoClick’s free $1,000 traffic draw
Giles Hirst — Head of Communication
December 17, 2019 — Uncategorized
Barcelona, Spain, 17 December 2019. ExoClick has teamed up with global eWallet payment service Paxum to give away two prizes of $1,000 worth of traffic on ExoClick’s platform in a free draw for ExoClick advertisers. Prize one is open to existing Paxum clients on ExoClick’s ad network. To be eligible for the draw you must have used Paxum to make a payment transaction on ExoClick at least once, during the... Read More
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7 ways ExoClick helped boost your ROI in 2019
Giles Hirst — Head of Communication
December 12, 2019 — Uncategorized
Here at ExoClick our main goal has always been to invest in technology and create business partnerships that expand opportunities for Advertisers to increase their ROI and for Publishers to effectively monetize all of their traffic. In 2019 we have worked to continue to achieve this goal, so here are some key highlights of what ExoClick did this year. 1. A new impressions record! We kicked off 2019 by increasing... Read More
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Target mobile gamers with your gaming offers this holiday season
During Christmas mobile gaming is huge! New research from Tapjoy states mobile gamers are planning to relax and use their free time to playing games on their devices. Tapjoy surveyed 8,000 mobile gamers and found that 68% have plans to get in some serious additional gaming time over the holiday break. 41% of respondents intend to play three additional hours or more during the holidays, going above and beyond their... Read More
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Automation is here, don’t get left behind!
Giles Hirst — Head of Communication
November 6, 2019 — Automation tools, Bidder, Business intelligence, Platform features
In the age of data driven decision making, automation is becoming more and more important in the ad tech world. Why spend your valuable time reading and analyzing tons of data to make advertising decisions? Instead, advertisers are using automation tools to increase engagement, ROI and profits without the need for endless hours of building and managing online campaigns. ExoClick provides a range of automation tools, it’s like having a... Read More