Author: Giles

  • Top 5 HTML video players

    Online video advertising is one of the biggest growth areas in digital advertising, check out the statistics: 'Understanding the Expanding Benefits of Marketing with Video' by Aberdeen Group: Video marketers get 66% more qualified leads per year. Video marketers achieve a 54% increase in brand awareness. Wyzowl’s '2017 State of Video Marketing Survey': 83% of those using video think it gives them a good ROI 84% of consumers have bought... Read More

  • 8 ExoClick network stats from 2017

    2017 was another growth year for ExoClick and our Business Intelligence team have been hard at work crunching numbers to bring you some of our network statistics from 2017. 1 Global impressions 2017 was a landmark year for ExoClick, in July we reached 6 billion daily impressions. Here is a comparison of global impressions for 2016 vs 2017. 2 Verticals Here are the percentages for the different product/offer categories of... Read More

  • Dating Power

    ExoClick, the innovative ad company, is proud to sponsor Global Dating Insights 2018 edition of The Power Book. The Power Book lists the influencers and movers and shakers that have shaped the online dating industry over the course of the year. This fourth edition features a host of niche brands and innovators alongside the big names, and pays special attention to those dating executives who have moved with the times... Read More

  • Programmatic ad spend in Germany is on the rise

    According to eMarketer programmatic ad spend in Germany is set to reach $1.59 billion in 2018. That’s up 29.7% compared to 2017 and by 2019 programmatic investment is expected to grow to $1.83 billion. Additionally, mobile programmatic ads are more popular with marketeers than desktop, which has led to mobile programmatic accounting for 59.1% of total mobile display ad spending in 2018, or $939.9 million. Read More

  • New data shows tablets had the highest CTR in Q3

    Data gathered from analysing billions of impressions served from 1 July to 30 September 30 2017 shows that tablet ad impressions drove 1.13% click-through rates. That figure is the highest of any device in many different verticals including automotive, consumer goods, financial, food, drink, home, retail, technology, travel and utilities. The data, complied by Drawbridge in their Q3 2017 Cross-Device Advertising Benchmark Report, should make marketeers rethink their strategy when... Read More

  • Apple’s Intelligent Tracking Prevention and behavioural retargeting

    Safari's autumn release of macOS High Sierra included a feature called Intelligent Tracking Prevention, an initiative designed to beef up Apple’s efforts to block third-party trackers from capturing cross-site browsing data for ad targeting purposes. Intelligent Tracking Prevention collects statistics on resource loads as well as user interactions such as taps, clicks, and text entries. It then groups those statistics by top privately controlled domains. The system then determines which... Read More

  • What is members area traffic?

    Have you tried targeting your campaigns at dating membership area traffic yet? ExoClick gives advertisers the best opportunity to target their offers at this high converting traffic source. What is it? It consists of consumers who are members of dating sites, mainly from tier 1 English speaking GEOs in USA, Canada, UK, Australia and New Zealand. Consumers have joined these dating services and regularly login to their accounts and spend... Read More

  • New regional targeting features

    ExoClick has added some more in depth targeting, which now allows you to not just target countries, but also regions inside those countries, so you can directly target New York for example. This is a highly useful feature for advertisers for localised campaigns, such as dating or regional special offers/discounts, etc How to target by region In the admin panel under New Campaign > General Targeting, when creating/editing a campaign,... Read More

  • ExoClick kicks off September with three key trade shows

    Team ExoClick has a busy month in September, we will be attending trade shows in Amsterdam, Cologne and Prague! Meet with us and find out about our new Ad Exchange, RTB Programmatic, Native advertising, Membership site traffic and more! Here is a run down of our trade show agenda and which of our team is attending each show.     Our team touches down in The Netherlands for Webmaster Access.... Read More

  • New targeting features for advertisers in our admin panel

    Check out these new targeting features. More choices in the 'Network Selection' When creating or editing a campaign, under tab 4 – ‘Site Targeting’, there are now four options to choose from in the 'Network Selection': All – allows you target all Ad Zones RON – allows you to target all Ad Zones, excluding Premium and Members Area Zones Premium – allows you to only target Premium Ad Zones only... Read More

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