Author: Giles

  • The ExoClick Bidder promo video

    New for advertisers! The ExoClick Bidder is your smart assistant! It will revolutionise the automation of your campaign optimisation. Click here to check out the promo video which includes a platform walk through!   Read More

  • Publishers! New ad format: 900×250 footer banner

    Many publishers find that desktop footer banners have a lower CTR than banners that appear above the fold. Usually this is because they have 3 smaller 300x250 banners in the footer position. ExoClick has created a large format 900x250 footer banner that can replace the 3 smaller banners. Because of its large format the new 900x250 banner is much more eye catching to users, which leads to a higher CTR... Read More

  • 7 ExoClick network statistics for Q1 2018

    ExoClick's Business Intelligence department has been busy crunching numbers and we have some interesting traffic insights for Q1 2018. The focus of these statistics are ExoClick's Native advertising and In-stream video ad formats. Native advertising statistics Q1 2018 1.The top 5 GEOs serving Native impressions were: In fact the USA is the biggest market for Native ads with predictions from eMarketer stating that this year 58.3% of US digital display... Read More

  • GDPR & ExoClick

    This blog post does not constitute legal advice, nor is this information intended to create or rise to the level of an attorney-client relationship. You should seek professional legal advice where appropriate.   What is GDPR? GDPR takes effect on May 25, 2018, replacing the existing Data Protection Directive 95/46/EC in order to harmonise data privacy laws across Europe (including the U.K.), to protect and empower all EU citizens data... Read More

  • Third party conversion tracking

    One of the key successes to an online campaign is the accurate measurement of metrics and conversions, sometimes across multiple campaigns and offers. You need to identify and evaluate the consumers that are interacting with your brand or product. A conversion is a click/positive action made by the consumer you are targeting, but there are many different 'conversions' depending on your business model. Here are some examples: Filling out a... Read More

  • Top 5 HTML video players

    Online video advertising is one of the biggest growth areas in digital advertising, check out the statistics: 'Understanding the Expanding Benefits of Marketing with Video' by Aberdeen Group: Video marketers get 66% more qualified leads per year. Video marketers achieve a 54% increase in brand awareness. Wyzowl’s '2017 State of Video Marketing Survey': 83% of those using video think it gives them a good ROI 84% of consumers have bought... Read More

  • 8 ExoClick network stats from 2017

    2017 was another growth year for ExoClick and our Business Intelligence team have been hard at work crunching numbers to bring you some of our network statistics from 2017. 1 Global impressions 2017 was a landmark year for ExoClick, in July we reached 6 billion daily impressions. Here is a comparison of global impressions for 2016 vs 2017. 2 Verticals Here are the percentages for the different product/offer categories of... Read More

  • Dating Power

    ExoClick, the innovative ad company, is proud to sponsor Global Dating Insights 2018 edition of The Power Book. The Power Book lists the influencers and movers and shakers that have shaped the online dating industry over the course of the year. This fourth edition features a host of niche brands and innovators alongside the big names, and pays special attention to those dating executives who have moved with the times... Read More

  • Programmatic ad spend in Germany is on the rise

    According to eMarketer programmatic ad spend in Germany is set to reach $1.59 billion in 2018. That’s up 29.7% compared to 2017 and by 2019 programmatic investment is expected to grow to $1.83 billion. Additionally, mobile programmatic ads are more popular with marketeers than desktop, which has led to mobile programmatic accounting for 59.1% of total mobile display ad spending in 2018, or $939.9 million. Read More

  • New data shows tablets had the highest CTR in Q3

    Data gathered from analysing billions of impressions served from 1 July to 30 September 30 2017 shows that tablet ad impressions drove 1.13% click-through rates. That figure is the highest of any device in many different verticals including automotive, consumer goods, financial, food, drink, home, retail, technology, travel and utilities. The data, complied by Drawbridge in their Q3 2017 Cross-Device Advertising Benchmark Report, should make marketeers rethink their strategy when... Read More

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