Author: Giles
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Dynamic Contextual Ads
Giles Hirst — Head of Communication
March 24, 2026 — Case Study: Advertiser, Contextual advertising, Targeting
Did you know? ExoClick now allows Advertisers to set up ad campaigns with Dynamic Contextual Ads: Serving the Right Creative at the Right Time. This is a game changer for campaigns, but also a key way for Publishers to attract more Advertisers looking to reach end users contextually in real-time. Read on to discover more! The Problem: Multi Campaign Set Up for Contextual Targeting As an Advertiser, what if you... Read More
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Traffic sources for Dating Campaigns
Finding romance, love or fun dates are especially popular this time of year with Valentine’s Day. In order to convert Dating offers with ExoClick you need to know the different types of traffic ExoClick offers. Maximize the profitablity of your campaigns with this rundown of ExoClick's traffic sources for Dating campaigns. Traffic type: Free Content websites Here you will find both Premium and RON (Run of Network) traffic sources. Understanding... Read More
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Age verification is here and ExoClick has got you covered with AgeGO
The current state of online age verification laws Governments around the globe are introducing strict age verification laws to protect minors from age-restricted content and products. These laws don’t just apply to online businesses like iGaming and adult entertainment, but are also impacting social media, e-learning platforms and e-commerce websites that sell age-restricted products such as alcohol. Ignoring these laws can lead to significant penalties for businesses, along with reputational... Read More
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What is the European Union’s Digital Services Act?
Giles Hirst — Head of Communication
February 7, 2024 — Compliance, DSA, Platform features, Publisher tips
Ad compliance with the European Union's Digital Services Act. On Saturday 17 February 2024, the European Union’s Digital Services Act came into force for all Online Platforms. For Ad Networks, Mobile apps, Advertisers and Publishers, this relates specifically to Article 26 - Online advertising transparency. The purpose of this law is to facilitate EU end users to be able to identify the Advertiser behind every ad that is shown on... Read More
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ExoClick contributes to Adigital’s Report: 2024 Digital Trends for SME Growth
Giles Hirst — Head of Communication
January 16, 2024 — Business intelligence, In-Stream, Mobile, News, Outstream, Slider, Video
Adigital, the leading business association representing the Digital Economy in Spain has released a report entitled: ‘2024 Digital Trends for SME Growth.’ The report is a collaboration with members of the Adigital ecosystem of Associates, which explores the paths that will be decisive in promoting the digital transformation of small and medium-sized companies in 2024. The report analyzes the key elements needed to enhance the digital strategy of SEMs, facilitating... Read More
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How ExoClick innovated in 2023
Giles Hirst — Head of Communication
December 18, 2023 — Ad security, Business intelligence, Company, Compliance, Platform features, Smart Bid
Each year ExoClick introduces new features to help Advertisers and Publishers have more tools to generate more revenues. For Advertisers this means more options for visibility of their offers via innovative ad formats, optimization and automation tools to help them convert their offers with ExoClick’s high quality traffic sources. For Publishers this means more innovative ways to maximize their ad zones with additional features to increase their demand from advertisers.... Read More
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How to convert online offers in South East Asia
Giles Hirst — Head of Communication
November 16, 2023 — Advertiser tips, Asian traffic, Business intelligence, Dating, eCommerce, Games, Nutra, Video, VoD
Have you ever wanted to know how to convert online offers in South East Asia? And how do you reach the South Asian market? Well to coincide with Team ExoClick’s visit to Affiliate World Asia in Bangkok 7-8 December, we thought we would look at our network business intelligence data for South East Asia, looking at the top 6 countries who have the fastest growing online markets worldwide. Those countries... Read More
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ExoClick now offers more ad formats for Responsive Display Ads
Giles Hirst — Head of Communication
October 30, 2023 — Ad formats, Advertiser tips, Banners, Fullpage Interstitial, Instant Message, Publisher tips, Responsive Display Ads
Three new Responsive Display Ad formats to target Since ExoClick launched Responsive Display Ads (RDAs) for all static Banner sizes back in April 2022, they have been a huge success for both Advertisers and Publishers. Now ExoClick has added three more ad formats for Responsive Display Ads: Instant Message, Sticky Banners and Fullpage Interstitial. What are Responsive Display Ads? If you don’t know what RDAs are, here’s a quick summary.... Read More
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13 Benefits of Conversion Tracking and 5 top Account Manager tips!
Giles Hirst — Head of Communication
October 27, 2023 — Advertiser tips, Conversion tracking, Smart Bid, The Bidder
What is conversion tracking? Conversion tracking allows an advertiser to see how end users have interacted with their campaigns. It measures the effect of specific data points during the ad campaign’s sales funnel and then analyzes the data. The generated data allows the advertiser to understand what specific data points triggered conversions. For example, data points could be: when an end user clicks on an ad, the end user’s actions... Read More
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ExoClick is now a member of WeProtect Global Alliance
ExoClick is now a member of WeProtect Global Alliance, an Alliance of over 200 members committed to ending child sexual exploitation and abuse online. We believe that every child deserves to grow up in a safe digital environment, free from harm and exploitation. WeProtect Global Alliance brings together governments, civil society, and the technology industry to tackle the growing threat of child sexual abuse online. By working together, the Alliance... Read More