Year: 2017
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ExoClick’s platform API v2 takes automation to the next level
Giles Hirst — Head of Communication
October 18, 2017 — Uncategorized
Barcelona, 18 October 2017, ExoClick, the innovative ad company today announced that it has released v2 of its platform API. The API has been vastly improved and now allows automation of all of the platform features that are inside ExoClick's admin panel. Here is a comprehensive list of the features that can now be automated with the API: Campaigns and variations Create, delete, modify, start and pause campaigns as well... Read More
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ExoClick updates Fluid Player with more monetisation features
Giles Hirst — Head of Communication
September 18, 2017 — Uncategorized
Barcelona, Spain. September 18, 2017: ExoClick, the innovative ad company, today announced that it has introduced several new features to the free, open-source, HTML5 video player Fluid Player. Sponsored by ExoClick, Fluid Player is now one of the most advanced video players available and the new features in the version 2 update have been developed in order to help publishers monetise the video content on their sites. The player now... Read More
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ExoClick rolls out membership area traffic
Giles Hirst — Head of Communication
September 7, 2017 — Uncategorized
Barcelona, Spain 7 September 2017. ExoClick, the innovative ad company, today announced that it has launched its membership area traffic business. Headed up by Kelan Stone, this new traffic source allows publishers of membership sites to have an additional revenue source via CPM ad spots, whilst giving advertisers the opportunity to target their offers to this highly lucrative traffic. The main vertical is dating membership sites from tier 1 English... Read More
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New regional targeting features
ExoClick has added some more in depth targeting, which now allows you to not just target countries, but also regions inside those countries, so you can directly target New York for example. This is a highly useful feature for advertisers for localised campaigns, such as dating or regional special offers/discounts, etc How to target by region In the admin panel under New Campaign > Targeting & Advanced, when creating/editing a... Read More
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ExoClick kicks off September with three key trade shows
Team ExoClick has a busy month in September, we will be attending trade shows in Amsterdam, Cologne and Prague! Meet with us and find out about our new Ad Exchange, RTB Programmatic, Native advertising, Membership site traffic and more! Here is a run down of our trade show agenda and which of our team is attending each show. Our team touches down in The Netherlands for Webmaster Access.... Read More
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New targeting features for advertisers in our admin panel
When creating a Campaign try these new targeting features. Under Sites & Zones you will see the Filters section Click on the drop down arrow menu under Traffic Type You can select the following options: All – allows you target all Ad Zones RON – allows you to target all Ad Zones, excluding Premium and Members Area Zones Premium – allows you to only target Premium Ad Zones only Members... Read More
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“Programmatic is the future of the digital ad industry.”
Benjamin Fonzé CEO and founder of ExoClick, is interviewed by the eShow Magazine and talks about ExoClick's new Ad Exchange. Click here to read the full interview. Read More
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ExoClick launches the industry’s first ad exchange
Giles Hirst — Head of Communication
August 1, 2017 — Uncategorized
Barcelona, Spain. August 1, 2017: ExoClick today announced that it has elevated its business offering into two product segments: an ad network as a continuation of its current business, and an ad exchange to push forward the industry to open ad management. As a result of this the company has rebranded itself as 'The Innovative Ad Company' with the aim to provide global ad services to its customers. ExoClick's new... Read More
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The IAB’s new ad standards address the shift to cross-screen and responsive advertising
The Interactive Advertising Bureau, the trade group that represents online advertising best practices has released new standards around mobile and web advertising. The standards are important because they help maintain a balance where publishers can generate revenues for their inventory whilst ensuring that users don't get annoyed by ad formats that make them want to download and install ad blockers. Alanna Gombert, the general manager of the IAB Tech Lab,... Read More
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Is your site ready for Google’s Mobile-First Index?
According to Google, sites that are prepared for the roll-out of Google’s mobile-first index will be indexed first. Right now, Google has just one index based on the desktop site. It creates signals based on Googlebot with the desktop user agent. Google then crawls with their mobile Googlebot to gather mobile friendly and other signals – but that doesn't create a new index based on the the mobile site. Currently,... Read More