Year: 2017
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New data shows tablets had the highest CTR in Q3
Data gathered from analysing billions of impressions served from 1 July to 30 September 30 2017 shows that tablet ad impressions drove 1.13% click-through rates. That figure is the highest of any device in many different verticals including automotive, consumer goods, financial, food, drink, home, retail, technology, travel and utilities. The data, complied by Drawbridge in their Q3 2017 Cross-Device Advertising Benchmark Report, should make marketeers rethink their strategy when... Read More
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Apple’s Intelligent Tracking Prevention and behavioural retargeting
Safari's autumn release of macOS High Sierra included a feature called Intelligent Tracking Prevention, an initiative designed to beef up Apple’s efforts to block third-party trackers from capturing cross-site browsing data for ad targeting purposes. Intelligent Tracking Prevention collects statistics on resource loads as well as user interactions such as taps, clicks, and text entries. It then groups those statistics by top privately controlled domains. The system then determines which... Read More
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ExoClick partners with Paxum with a free traffic prize draw
Giles Hirst — Head of Communication
November 29, 2017 — Uncategorized
Barcelona, Spain, 29 November 2017. ExoClick has teamed up with global ewallet payment service Paxum to give away two prizes of $1,000 worth of traffic on ExoClick's platform in a free draw for ExoClick advertisers. Prize one is open to existing Paxum clients on ExoClick's ad network. To be eligible for the draw you must have used Paxum to make a payment transaction on ExoClick at least once, during the... Read More
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New feature for advertisers: Traffic Distribution Mode
How would you like the possibility to automatically spread your daily budget evenly throughout the day instead of burning up your budget in a few hours? Well now you can with this new feature from ExoClick. It works by implementing an algorithm that speeds up or throttles down the amount of traffic that you are buying, ensuring that your budget is spent evenly during the 24 hour day. How you... Read More
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6 publisher tips to optimise your digital advertising revenues
If you are a publisher that generates income from your site using online ads from an ad network such as ExoClick, then these tips will help you to optimise your revenues. Tip 1 - What makes your site achieve high revenues? Well positioned ads that get attention from users that are browsing your site, motivating them to click on the ad and buy the promoted product. If you have high... Read More
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ExoClick named as Presenting Sponsor of The European Summit 2018
Giles Hirst — Head of Communication
November 16, 2017 — Uncategorized
Barcelona 16 November 2017. ExoClick, the innovative ad company, today announced that it is to be the very first exclusive Presenting Sponsor of The European Summit for 2018. The European Summit is the premier networking conference and expo for digital products and services. Verticals include dating, entertainment, gaming, gambling, nutraceutical/health products, astro/esoteric products, blockchain/crypto technology, fintech and mainstream digital products. There are two shows each year, with the 18th edition... Read More
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ExoClick exclusively selling Traffic Mansion´s full email inventory
Giles Hirst — Head of Communication
November 15, 2017 — Uncategorized
Barcelona, 15 November 2017, ExoClick, the innovative ad company today announced that it has signed an exclusive agreement with WeHitInbox, the company that exclusively manages the email inventory for the #1 dating membership site network TrafficMansion. ExoClick will monetize the company's entire email inventory. Available for dating offers only, the traffic consists of high quality dating email clicks targeting Tier 1 English-speaking countries including US, Canada, UK, Australia, New Zealand... Read More
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Facebook cashed in with $709m from AdBlock users, what are you doing about it?
In Q3 2016, Facebook took a stand against Ad Blockers, and implemented an AdBlock circumvention system that allows them to show advertising to AdBlock users. In their last quarterly report (Q2 2017), Facebook mentioned : “Desktop ad revenue grew 17% despite an ongoing decline in desktop usage. Note that our Q2 desktop ad revenue benefitted from our efforts to limit the impact of ad blocking technologies.” Eyeo, the company behind... Read More
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What is members area traffic?
Have you tried targeting your campaigns at dating membership area traffic yet? ExoClick gives advertisers the best opportunity to target their offers at this high converting traffic source. What is it? It consists of consumers who are members of dating sites, mainly from tier 1 English speaking GEOs in USA, Canada, UK, Australia and New Zealand. Consumers have joined these dating services and regularly login to their accounts and spend... Read More
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How to use ExoClick’s Platform API v2
ExoClick has just updated its platform API to version 2. This latest version allows you to automate every single feature inside ExoClick’s admin panel. You can use the API for simple processes such as automating repetitive tasks to save you time to more complex projects such as changing banner creatives on the fly. This blog post will show you how to use ExoClick’s API along with some automation examples to... Read More
