Year: 2017

• What is members area traffic?

  

  Giles Hirst — Head of Communication

  November 13, 2017 — Platform features, Tutorial
  

  Have you tried targeting your campaigns at dating membership area traffic yet? ExoClick gives advertisers the best opportunity to target their offers at this high converting traffic source. What is it? It consists of consumers who are members of dating sites, mainly from tier 1 English speaking GEOs in USA, Canada, UK, Australia and New Zealand. Consumers have joined these dating services and regularly login to their accounts and spend... Read More

• How Publishers and Advertisers can generate more revenues with Native Advertising

  

  Giles Hirst — Head of Communication

  March 1, 2017 — Ad formats, Native, Platform features, Tutorial
  

  Publishers and advertisers both have different wants and needs when it comes to advertising. Publishers are looking to increase revenues and maximising their fill rates, while advertisers are looking for excellent targeting and high-quality traffic. Native advertising is the format that provides these benefits.     How does native advertising achieve this? Native ads are paid media that blend into a publisher’s content on their site.  ExoClick’s native ad format... Read More